RightNow
January 25, 2012 by marketingPosted in: E-news sponsored content, Industry Spotlight
2011 Customer Experience Impact Report:
Getting to the Heart of the Consumer and Brand Relationship
The 2011 Customer Experience Impact (CEI) Report explores the relationship between consumers and brands. Based on a survey* commissioned by RightNow and conducted by Harris Interactive, the report reveals facts about what consumers are looking for from a brand, how quickly they will ‘dump’ a favorite brand, and their tendency to seek retribution after a break up.
