• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar

CUSTOMER COMMENTARY

News About Finding & Keeping Customers

CUSTOMER COMMENTARY

News on Finding & Keeping Customers

  • HOME
  • CALL TRACKING
  • COMMUNICATIONS
  • EMAIL
  • MARKETING TECHNOLOGY
  • SOCIAL MEDIA
  • ABOUT/CONTACT

78% of Oman’s IT decision-makers changed customer experiences due to pandemic

by

Muscat: 78 per cent of Oman’s IT decision-makers have had to fundamentally change their customer experiences in response to the pandemic, according to Sitecore, a global leader in digital experience management software.

The research, conducted by YouGov Mena, surveyed more than 650 IT decision-makers across 12 countries in the Gulf Cooperation Council, the Levant, and Egypt.

In response to changing customer demands, 89 per cent of Oman’s IT decision-makers, said their brands created a deeper connection with their customers over the past year.

The pandemic has also accelerated organizations’ digital transformation roadmaps. Among respondents, 67 per cent in Oman said their brands had advanced their marketing technology stack more in the last year than in the previous three years before 2020. Thanks to these new technological capabilities, 100 per cent of Oman’s respondents, said they experimented with a number of new marketing approaches during the pandemic.

“With 78 per cent of Oman’s brands changing their customer experience in response to the pandemic, regional brands understand that they need to prioritise digital experiences, especially for Millennials and Generation Z customers,” said Mohammed Alkhotani, Area Vice President – Middle East and Africa, Sitecore. “Leading Middle East brands, such as Mashreq Bank, emphasise the need to put technology firmly at the centre of their business to consistently create personalised experiences.”

Putting CX at the heart of banking
More than 50 years on from Mashreq’s inception, the bank maintains an unwavering commitment towards customer-centricity. Whether it is transforming ideas into solutions, or harnessing digitisation to provide a seamless banking experience; developing products that empower and meet the needs of customers is a value deeply ingrained within the bank. Through Mashreq’s digital-first approach, customers can benefit from a convenient banking experience, tailored to their needs, and meets their evolving demands.

Mashreq embarked on an exciting digital transformation journey with a key objective of improving the experience of our customers by offering them superior services, whenever and wherever they need. A modern, intuitive and user-friendly website is imperative in digital transformation. In collaboration with Sitecore, Mashreq Bank not just enhanced the overall experience on its website, but also implemented a Sitecore content management system that enables the bank to deliver content across all customer channels through an API, which makes it a powerful tool for its mobile and web developers.

Originally Appeared Here

Filed Under: MARKETING TECHNOLOGY

Primary Sidebar

Editor Picks

Australian Consumers More Likely to Interact With Brands

12th Annual “All Women” Exhibition Results Announced by Art Gallery

CPS past-due bills decline as utility expects to ramp up disconnections

Thumzup® Ad Tech Platform Empowers Companies and Brands

Blazer Agency Uses Advanced Technology to Assess and Enhance Performance for eCommerce Store ROI

Value and Customers – Tribune Online

automotiveMastermind and Orbee Partner to Accelerate the Adoption of Customer Data Platform Technology Across the Automotive Industry

WhatsApp Newsletter: Future of email marketing? – Tech

Honda: Dealers stand by brand as inventory issues linger

Hightouch Unveils Personalization API | MarTech Cube

Copyright © 2023 Customer Commentary · Privacy Policy · Terms & Conditions · Log in

Terms and Conditions - Privacy Policy