Adobe and Major League Baseball have announced new initiatives to enhance fan engagement leveraging Adobe Experience Cloud and Adobe Creative Cloud. Adobe will also promote seamless workflows among clubs and players using Adobe Sign.
For fans at the ballpark, the digital experience will potentially include directions to seats, parking promotions and concession discounts. Fans at home will be able to receive personalized messages and promotions, notifications when they’re favorite players are in town or free trials for MLB.TV.
Adobe Sign will smooth workflows for player and vendor contracts, while Adobe Creative Cloud will help clubs share creative assets.
Why we care. Baseball may be a historic sport but that doesn’t mean it has to engage with fans only in traditional ways. With fans of major clubs distributed across the country and consuming content across many different channels a digital strategy is tablestakes.
We might add, it’s less than three months now to pitchers and catchers.
About The Author
Kim Davis is the Editorial Director of MarTech. Born in London, but a New Yorker for over two decades, Kim started covering enterprise software ten years ago. His experience encompasses SaaS for the enterprise, digital- ad data-driven urban planning, and applications of SaaS, digital technology, and data in the marketing space. He first wrote about marketing technology as editor of Haymarket’s The Hub, a dedicated marketing tech website, which subsequently became a channel on the established direct marketing brand DMN. Kim joined DMN proper in 2016, as a senior editor, becoming Executive Editor, then Editor-in-Chief a position he held until January 2020. Prior to working in tech journalism, Kim was Associate Editor at a New York Times hyper-local news site, The Local: East Village, and has previously worked as an editor of an academic publication, and as a music journalist. He has written hundreds of New York restaurant reviews for a personal blog, and has been an occasional guest contributor to Eater.
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