Agenda Show and droppTV are excited to announce a partnership to bring new capabilities to Agenda’s B2B fashion trade shows and B2C festivals. This partnership will provide retail buyers and consumers with a more immersive brand experience, and introduce an ecommerce platform, that enables shopping directly within any multimedia streaming content. droppTV is unifying streaming entertainment, commerce, and content – defining a new commercial paradigm: “shopatainment.”
Key features of the partnership will include:
- Expanded virtual and augmented reality capability that will extend the reach of Agenda’s live events, providing new onsite experiences and expanding access to brands that are not able to be physically present
- An opportunity for Agenda’s exhibiting brands to collaborate with music talent and influencers by integrating with dropp’s platform, and engage in a new and authentic ecommerce experience through streaming media
- Augmented reality experiences at Agenda’s August events in Las Vegas and Atlantic City, showcase the power of the collaboration and provide a hybrid experience during the in-person events
- New artists and brand collaborations will be showcased at the live events and the latest music videos to be released across the droppTV platform
- First-of-its-kind activations on the Agenda floor bringing to life culture, lifestyles and fashion experiences
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