Amazon has quietly ended a program that paid workers to put up good issues in regards to the company on social media.
The three year-old program was meant to counter adverse perceptions in regards to the working circumstances at its large warehouses, the place staff had complained in regards to the excessive speeds at which they had been anticipated to work and the accidents they had been sustaining consequently.
But senior Amazon executives nixed the payment-for-reviews program in December as a result of it had been ineffective and had, in reality, backfired — inflicting extra adverse publicity, in accordance to a Financial Times report that cites nameless sources.
The program relied on “handpicked workers,” in accordance to the report, who would tweet rebuttals to statements made by politicians, labor rights officers and another critics of the company, in accordance to the report.
A typical put up may say that the worker “feels proud to work for Amazon” or that Amazon has “taken good care of me” or refute a frequent criticism that workers aren’t given sufficient time to take rest room breaks.
The program was carried out in 2018 throughout an increase in complaints from staff in regards to the circumstances at large warehouses.SOPA Images/LightRocket by way of Gett
According to one other report final year from The Intercept, so known as achievement ambassadors obtained coaching on how to deal with allegations with responses together with “no, that’s not right. I worked in an Amazon FC for over four years and never saw anyone urinate in a bottle.”
It’s not clear what number of ambassadors Amazon paid as a part of this program, FT reported, with some information retailers estimating that fifty had been recruited in 2019.
The company has scrubbed any proof that the program even existed, in accordance to the publication.
“The ambassador program was always a laughable attempt to minimise the abuses unfolding inside Amazon warehouses,” Sheheryar Kaoosji of the non-profit Warehouse Worker Resource Center instructed FT.
Amazon didn’t instantly reply for remark.