• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar

CUSTOMER COMMENTARY

News About Finding & Keeping Customers

CUSTOMER COMMENTARY

News on Finding & Keeping Customers

  • HOME
  • CALL TRACKING
  • COMMUNICATIONS
  • EMAIL
  • MARKETING TECHNOLOGY
  • SOCIAL MEDIA
  • ABOUT/CONTACT

AppDirect Unifies its Advisor Business Under the AppDirect Brand

by

A unified AppDirect is expected to fuel growth and innovation, and create exceptional value for customers

AppDirect, the world’s leading B2B subscription commerce platform, announced the unification of its AppSmart advisor business under the AppDirect brand.

The AppDirect platform powers more than 10,000 advisors and 5 million subscribers with tools to simplify and scale how they sell, buy, and manage technology. More than 1,000 providers offer thousands of products in our AppDirect catalog—the largest and most diverse offering in the industry—and many of them also operate their own custom B2B commerce ecosystem.

“Unifying every key element of our ecosystem is a pivotal stepping stone in achieving our mission to simplify how customers buy, sell, and manage their technology,” said Nicolas Desmarais, Chairman and CEO, AppDirect. “Our advisor support teams will remain consistent through this unification while our company overall will continue to work on ground-breaking approaches and technologies to help our customers grow and thrive,” he added.

Marketing Technology News: Coming Soon: A Cookieless Future? Audience Insights Prevail

For example, AppDirect is working on innovative tools that will allow the 1,000 providers whose products are listed in its catalog to better manage their marketplace offerings, package their products, and expand their routes to market. This is essential for providers who are looking to differentiate themselves and find new ways to monetize their products.

AppDirect has already made significant improvements as a result of its unification, recently launching a unified experience for advisors that gives them access from a single dashboard to every type of service offering—cloud, telco, and energy. This level of integration is unique in the industry and greatly simplifies advisors’ ability to cross-sell services and create solution packages that deliver the ideal technology stack to their customers. From their dashboard, advisors have one-click access to manage every element of their business with providers, customers, and AppDirect, with immediate access to quotes and commissions and to the back-end tools they need.

“AppDirect has proven once again that it will stop at nothing to evolve and innovate in order to meet its customers’ needs,” said Chris Arsenault, Partner at Inovia Capital, an investor in AppDirect. “Very few players in any industry bring the vision, intensity, and commitment that AppDirect leaders bring to create value for everyone involved. We’re delighted and proud to support AppDirect in its endeavors and are confident in its direction,” he added.

Marketing Technology News: MarTech Interview with Dan Granger, CEO and Founder of Oxford Road

Originally Appeared Here

Filed Under: MARKETING TECHNOLOGY

Primary Sidebar

Editor Picks

Australian Consumers More Likely to Interact With Brands

12th Annual “All Women” Exhibition Results Announced by Art Gallery

CPS past-due bills decline as utility expects to ramp up disconnections

Thumzup® Ad Tech Platform Empowers Companies and Brands

Blazer Agency Uses Advanced Technology to Assess and Enhance Performance for eCommerce Store ROI

Value and Customers – Tribune Online

automotiveMastermind and Orbee Partner to Accelerate the Adoption of Customer Data Platform Technology Across the Automotive Industry

WhatsApp Newsletter: Future of email marketing? – Tech

Honda: Dealers stand by brand as inventory issues linger

Hightouch Unveils Personalization API | MarTech Cube

Copyright © 2023 Customer Commentary · Privacy Policy · Terms & Conditions · Log in

Terms and Conditions - Privacy Policy