What Does This Mean for the Future of Email Marketing?
Some people incorrectly believe that email marketing has plateaued in terms of what it can offer a business. While this wasn’t true even before, this development might stand to breathe new life into the industry.
When presented with this new development, we had a couple of questions. We reached out to Shi Li, CEO and founder of AppMail, and asked him about his product.
Will the technology that allows this function cause a rise in email marketing fees?
“AppMail is performance marketing, the fee is derived from increased revenue. So in reality it should be less costly. However due to the complexity of dynamic email integration, cloud service and data automation required, if brands try to build everything in house they will likely see an increase of CAPEX (capital expenditure).”
Is this feature patented strictly by AppMail? Or will other EM software be able to integrate this into their own service?
“AppMail has airline use case patent approved, and a pipeline of other use cases utility patent-pending. Other EM Software can certainly integrate the technology as long as it is not an infringement of our IP.
“If this technology was to be used responsibly by email marketing software, it could change the world of email marketing, making it easier for customers to engage with a product or service, therefore giving the business more conversions and engagement.”