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Staff Reporter

Pega Paves Path to Seamless Se

June 29, 2022 by Staff Reporter

React, Angular, and Web Components connectors make it even easier for organizations to provide total experiences on any channel

CAMBRIDGE, Mass., May 10, 2022 /PRNewswire/ — Pegasystems Inc. (NASDAQ: PEGA), the software company that crushes business complexity, today announced a series of new and updated Pega Platform™ features that help make it even easier for organizations to embed self-service workflows into any front-end channel. Building on Pega’s open architecture, these features help businesses accelerate the development of self-service experiences that are increasingly in demand from customers and employees while requiring less time and effort from IT.

According to the 2022 Gartner® Customer Service and Support Priorities Poll (1), 74% of business respondents say creating a seamless customer journey across assisted and self-service channels is ‘important’ or ‘very important.’ But most companies rely on a mix of siloed technologies that make executing on that priority extremely complex. For example, while a self-service ‘change of address’ sounds simple to build, any developer who’s tried to integrate their maze of back-end systems with their web or mobile channels knows the harsh reality of how complex it can be. The all-too-frequent result: clunky and frustrating experiences for customers and major development and maintenance headaches for developers.

Pega extends its ability to provide total experiences for customers and employees with a series of new and enhanced connectors that help simplify the deployment of self-service capabilities with less required development work. New front-to-back-end integration options help enable enterprises to adapt quickly to customer demands using the same unified low-code platform to manage multiple types of front-end interfaces. And when any workflow element changes on the back end, Pega then updates those changes across all relevant front-end channels, further reducing IT workloads while ensuring consistent experiences for all users.

Available now for Pega Platform clients, these new features give developers the flexibility to embed self-service processes into front-end interfaces delivering benefits that include:

  • Faster UX performance with enhanced Pega DX APIs – Pega DX APIs are the core components that make it possible for organizations to provide elegant and powerful experiences when plugging Pega-developed workflows into front-end customer-facing channels. Now available as part of Pega Platform 8.7, the newest version of Pega DX APIs allows for faster performing user interfaces with less data transfer and easier authoring capabilities to speed configuration and streamline the experience for everyone.
  • More freedom to use front-end frameworks of choice with new SDKs – Developers using their favorite front-end frameworks typically need to build their own components to connect them into back-end systems and maintain the website’s distinct look and feel. Pega provides an orchestration layer with pre-built components to accelerate the integration of user experiences developed on popular front-end frameworks – including new and updated software development kits (SDKs) for Angular, React, and Web Components available via Pega Marketplace.
  • Easier embedding of workflows into apps and websites with less code using the new Pega Web Embed – The new Pega Web Embed capability gives developers a low-code way to quickly infuse Pega Platform workflows into apps or sites. Pega Web Embed auto-generates web components which can seamlessly be dropped into existing webpages. This saves valuable development time with simple drag-and-drop capabilities and eliminates most coding work for self-service use cases.

To learn more about these features, attend Pega’s flagship event, PegaWorld® iNspire online on Tuesday, May 24 at 9 a.m. EDT for the Americas and Europe or Wednesday, May 25 at 10 a.m. AEST for Asia Pacific. After the keynotes, join the Low Code, High-Impact User Experiences session for more context on how Pega helps simplify even the most complex user interface integrations.

Quotes & Commentary:
“Today’s leading organizations are all pursuing digital transformation, but with IT resources stretched thin, many are struggling to keep up with market demand,” said John Huehn, general manager, customer service and sales automation, Pega. “Pega has long understood this struggle and has focused its efforts to easily embed back-end processes with front-end channels. These new features further extend these integration capabilities to provide a better experience for customers and employees alike.”

Supporting Resources:

About Pegasystems
Pega delivers innovative software that crushes business complexity so our clients can make better decisions and get work done. We help the world’s leading brands solve their biggest business challenges: maximizing customer lifetime value, streamlining customer service, and boosting operational efficiency. Pega technology is powered by real-time AI and intelligent automation, while our scalable architecture and low-code platform help enterprises adapt to rapid change and transform for tomorrow. For more information, please visit www.pega.com.

  1. Gartner, Inc., “2022 Customer Service Trends and Priorities,” May 6, 2022
  2. GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and is used herein with permission. All rights reserved.

Press Contact:
Sean Audet
Pegasystems Inc.
[email protected] 
(617) 528-5230
Twitter: @pega

All trademarks are the property of their respective owners.

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SOURCE Pegasystems Inc.

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Filed Under: COMMUNICATIONS

70% of Gen Z Believe They Currently Do Not Receive Excellent CX

June 29, 2022 by Staff Reporter

70% of Gen Z Believe They Currently Do Not Receive Excellent CX

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Filed Under: MARKETING TECHNOLOGY

One-day workshop on ‘marketable digital skills’ for journalists held

June 29, 2022 by Staff Reporter

Zubair Qureshi

Urtasker, a global eCommerce consulting agency organized a one-day workshop for journalists at National Press Club (NPC) as part of their initiative to impart marketable digital skills to create successful freelancers and entrepreneurs along with their day jobs.

Urtasker professionals including Nawazish Tawab, Natasha Kadri, Hassaan, and Osama Pirzada conducted the workshop and discussed the need for the media to have an in-depth understanding of emerging trends in the digital era. They emphasized that with the digital shift challenging old norms, it has become a necessity for the media to acquire skills to keep pace with emerging technologies. The workshop explored different digital marketing technologies and methodologies, including SEO, Social Media, SEM, Email Marketing, eCommerce, and Content Marketing that form the basis of current digital entrepreneurship. Nawazish and Natasha briefly explained the terms and details.

“Innovative trends in journalism are transforming traditional journalistic practices. New techniques of story-telling have now enhanced reporting styles with digital media platforms. Using these skills, the media can play an important role in creating a more digitally literate population”, President NPC Anwar Raza said.

Secretary NPC Khalil Raja said, “We are happy to see initiatives like these by Urtasker aimed at ensuring the journalist community plays an active role in ensuring the digital future of Pakistan”.

An MoU between Urtasker & National Press Club Islamabad was also signed by Osama Pirzada, Director HR Urtasker, and Khalil Raja Secretary NPC to work together for the creation of a positive learning environment where the journalists could get benefit by discovering the contemporary trends in digital marketing and eCommerce.

Journalists reporting on various beats including business and IT from print, electronic and digital mediums were part of the workshop.

Famous journalist Ammar Masood distributed certificates among journalists after the successful completion of the workshop jointly organized by Urtasker and National Press Club Islamabad.

 

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Filed Under: EMAIL

The real portable air conditioner ZERO BREEZE Mark 2 is leading a cool trend in outdoor living

June 29, 2022 by Staff Reporter

WALNUT, Calif., June 29, 2022 /PRNewswire/ — ZERO BREEZE, the inventor of the first real portable air conditioner, is leading a trend by offering the cooling experience to outdoor lovers. As the latest portable air conditioner of the company, ZERO BREEZE Mark 2 is sold to thousands of users in over 40 countries and regions. The company recently upgraded its product solutions, and is going to launch its 1st Fans Day in July.

With a better understanding of its consumers through its Direct-to-Customer strategy, ZERO BREEZE commits to improve its user experiences and product solutions. From this May, customers can order customized adapters from its fans community or official website, which enables more users with different power systems to adapt the products.

“Our mission is to offer innovative solutions that suit the needs of passionate campers, RVers, boat owners, and outdoor lovers, bringing them an extra mile closer to adventure,” said Max Ma, the founder of ZERO BREEZE, “with a strategic focus on R&D and supply chain capabilities, we are committed to easing outdoor living with innovations. Thanks to the latest technology adopted by ZERO BREEZE Mark 2, users are able to enjoy outdoor activities as long as they wish.”

No More Sweating at Camping Nights

Portability is at the heart of product design. ZERO BREEZE Mark 2 only weighs 16.5 pounds and features 1/3 size of traditional air conditioners. Its micro twin-cylinder compressor is as small as a cola can, reaching the perfect balance of lightness and performance. ZERO BREEZE, as the industry-first to adopt the compressor, also brings a unique air duct system to the small-sized unit.

Powered by a 24V battery, ZERO BREEZE Mark 2 is available for up to 5 hours of normal use. The solar panels and in-car plugs also give users more flexibility under off-grid conditions.

Introducing the “spot cooling” concept to the outdoor living industry, ZERO BREEZE Mark 2 is designed to cool down the temperature only around users. This technology provides a comfortable environment for a limited area with less power consumption.

Performance Beyond the Value

Summer has arrived. Imagine being in a tent, in a recreational vehicle, or on a sailboat under the temperature of 100 °F with high humidity, the ZERO BREEZE Mark 2 will blow cold air up to 30 °F lower than the ambient temperature. Enjoy a cool and refreshing outdoor summer in 10 minutes.

ZERO BREEZE Mark 2 is available for purchase at $999 on their website.

About ZERO BREEZE

ZERO BREEZE, established in 2016, is a tech-driven outdoor living brand. Since the launch of the first portable air conditioner ZERO BREEZE Mark 1 in 2016, ZERO BREEZE has been in relentless pursuit of the perfect synergy of innovative technology and user experience. With its footprint in more than 40 countries and regions, ZERO BREEZE is dedicated to creating an easy-to-use and unmatched experience for outdoor lovers around the world.

For more information, please visit ZERO BREEZE official site: www.zerobreeze.com.

SOURCE ZERO BREEZE Tech Inc.

Originally Appeared Here

Filed Under: COMMUNICATIONS

Asia-Pacific Power List 2022: Manuel Arroyo, Coca-Cola | Marketing

June 28, 2022 by Staff Reporter

Manuel Arroyo

Global chief marketing officer
The Coca-Cola Company
Thailand
Returning member from 2020

Less than two months after Manuel Arroyo took the mantle of global chief marketing officer of The Coca-Cola Company (TCCC) in 2020, the world spiralled into the worst crisis of recent history. Responsible for integrated global marketing, heading teams like creative, category, marketing operations, design, and knowledge and insight, Arroyo had a big challenge laid out for him. The beverage giant, home to big-ticket brands like Coke, Fanta, Sprite, Georgia and Costa, revived its CMO role in 2019 with Arroyo’s appointment. 

Arroyo’s extensive experience in operations, marketing and brand management, as well as his agility in crisis management came in handy when the brand, like many others, took the practical decision to put the brakes on ad spend and direct funds towards Covid relief efforts. Marketing teams from Singapore to South Africa, Austria to Australia, and Brazil to Belgium embraced its ‘We’re All in This Together’ campaign and shared messages of upliftment and solidarity on high-profile assets like billboards, trucks, and social media to express gratitude towards frontline health workers. The Coca-Cola Foundation pledged close to $100 million in Covid-relief measures, an endorsement of the brand’s ‘Real Magic’ philosophy.

On the brand side, Coca-Cola called for an agency review and landed on WPP to cover its portfolio worth US$4 billion under a bespoke agency unit called OpenX. Arroyo said that this review was called to simplify TCCC’s marketing capability within various geographical networks. The OpenX team is tasked to manage creative, media, data and marketing technology across Coca-Cola’s entire portfolio of brands and its global ventures, including Costa and Innocent. This led to a high-profile global rebrand for Sprite, the first work to debut under OpenX which comprised over 1,000 assets across 200 markets globally. On top of that, the brand expanded its Coke Studio music platform to support music artists in local markets. 

 

Originally Appeared Here

Filed Under: MARKETING TECHNOLOGY

Ann Marie Puig explains the use of artificial intelligence to increase sales

June 28, 2022 by Staff Reporter

Artificial intelligence (AI) has been one of the most significant technological innovations in the digital revolution. It is a vital tool in many sectors, including marketing and eCommerce. It improves user experience and relationships with businesses and increases sales. Ann Marie Puig, a global business consultant and efficiency expert, discusses how AI is positively changing eCommerce results.

Puig claims that AI has evolved from a science-fiction concept to become a reality. It can process online purchases, suggest series to watch, answer questions and recommend goods and services. Machine learning is what allows AI to learn the preferences and tastes of its users.

AI is the key to eCommerces growth in recent years, adds Puig. According to different reports, six out of ten people shop online. The average spend of buyers increased nine points last year compared with 2020.

In recent years, AI has been a key driver of eCommerce. This data shows that online businesses should use AI to improve their websites.

First, improved customer service is clearly the benefit. AI is a major improvement in customer service. It analyzes data to develop predictive services that allow eCommerce to anticipate customer needs and queries. Chatbots are computer programs that can interact with customers to answer questions, make payments, and guide them. Puig adds that voice assistants like Siri, Alexa, and Google Assistant allow customers to purchase products by simply using their voice.

Improved user loyalty is possible through AI. It analyzes consumption patterns individually, but also on a larger scale. eCommerce can now segment its customer base and create unique campaigns according to their preferences. Businesses can personalize their customer experience to improve user experience and increase customer loyalty.

Better logistics and inventory management can also be enhanced. Puig explains, AI can be used in eCommerce for logistics and inventory management. These are two areas in which speed is critical to increasing business performance. AI predicts and analyzes consumer behavior and creates strategies based on it. This information allows businesses to better manage inventory, which in turn saves time and money.

It improves image recognition. Pinterest and AliExpress regularly use AIs image recognition capabilities for identifying the visual characteristics of a product that a customer is searching for. They also offer similar products. These platforms allow users to quickly compare photos of an item with other products in their catalog, which increases sales.

Since the beginnings of Computer Science, it has been proven that computers can solve problems based on the intelligence of humans. AI is now very accessible to the majority of people thanks to the development of specific theoretical and practical models.

We are all connected to technology today, whether were at home or at work. AI algorithms are constantly interacting with this technological world we live in. Software and cloud computing are behind every device that is connected to the Internet. They use AI techniques to simplify our lives. All industries, to some degree, now require AI to run many of their applications.

Puig concludes by explaining that AI can also be a great friend, since it can automate non-stop processes, greatly optimizing business performance. It can be used in email marketing to create eye-catching subject lines and personalize email bodies. To generate original content for the companys blog, based upon keywords, or in programmatic advertising platforms that automatically purchase advertising space based the target audiences.

About Ann Marie Puig

Ann Marie Puig is a business consultancy expert. She is bilingual in Spanish and English, and provides reliable and expert business consultancy services based on years of experience. She is extremely knowledgeable in current technology, eCommerce and a variety of industries. As a result, her clients are able to trust her to offer a more personal service. When shes not active consulting for a business, she dedicates her time to her family and her community.

This news content may be integrated into any legitimate news gathering and publishing effort. Linking is permitted.

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Filed Under: EMAIL

2C2P and Ikano Retail Extend Online, Localised Payments to IKEA Customers In Southeast Asia

June 28, 2022 by Staff Reporter

SINGAPORE, June 28, 2022 /PRNewswire/ — Global payments platform 2C2P announced today that they had been appointed by IKEA franchisee Ikano Retail as its official payments partner to create a seamless and localised online payment experience for IKEA customers in Singapore, Malaysia, the Philippines and Thailand.

As the demand for accessible and secure digital payment options grows in Southeast Asia, 2C2P will enable IKEA’s online shoppers to pay for their favourite homeware and delivery via their preferred online payment method in each market.

2C2P’s payment platform provides IKEA’s shoppers with a secure, versatile, and integrated checkout experience covering the region’s myriad payment methods. This includes credit cards and alternative payment methods such as online bank transfers, e-wallets and zero interest instalment payment plans, with over-the-counter solutions launching soon.

For example, in Singapore, customers can pay using online bank transfer from their DBS, OCBC, Standard Chartered or UOB accounts via eNETS. In Malaysia, customers can use online bank transfer network FPX to complete their payments. In Thailand, customers can pay using the PromptPay mobile QR solution. In the Philippines, customers can pay using mobile app Gcash.

Aside from its comprehensive payment offering, 2C2P’s payment platform can meet the complex business and operational needs of Ikano Retail by offering customised features that automatically reconcile multiple business streams and ensure accurate data reporting.

“Creating a better everyday life for the many in the communities IKEA serves around Southeast Asia means meeting our customers’ expectations and preferences in the way they shop and pay,” said Corrina Holman, Ikano Retail’s IKEA Customer Journey Manager. “Our customers expect a great user experience online and on-site at our stores, and we’re always looking for ways to improve that. We want to unite them with their choice of home and office furnishing solutions in an efficient, simple and seamless way with shorter turnaround times that are safe and secure.”

Agnes Chua, Executive Director of 2C2P, added, “Today, customers want many payment options, operating at the same speed and ease as the rest of their digital experience. By offering a full-suite solution that integrates Southeast Asia’s differing payment methods, we hope to provide IKEA with a competitive advantage and help them keep pace with their customers’ changing payment preferences and needs. We have been working closely with Ikano Retail in Thailand since 2018 and are thrilled to expand our longstanding partnership and offer IKEA customers a safe, seamless and convenient online shopping experience consistently across the region”.

Southeast Asia is seeing rapid growth in e-commerce spending, with digital payments boosting its growth. According to an IDC InfoBrief commissioned by 2C2P, ecommerce spending is expected to rise by 162% to reach US$179.8 billion by 2025 across the region, with digital payments accounting for 91% of total ecommerce payments. Mobile banking and mobile wallet users are expected to grow 97% and 162% respectively between 2020 and 2025.

Originally Appeared Here

Filed Under: COMMUNICATIONS

7 Email Marketing Mistakes Killing Your Mobile Conversion Rate [Infographic]

June 27, 2022 by Staff Reporter

Are you struggling to achieve success with your email marketing strategy? Are you making mistakes that result in a lack of conversions for mobile users?

The team from Reach Mail share the most common mobile email marketing mistakes in this infographic.

Here’s a quick summary:

  • Not creating an integrated strategy
  • Unoptimised images
  • Sending time
  • Demographics
  • Mobile platforms
  • Call to action
  • Poor website

Check out the infographic for more.

A version of this post was first published on the Red Website Design blog.

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Filed Under: EMAIL

How Retailers Can Adapt to Evolving APAC Consumer Behaviors

June 27, 2022 by Staff Reporter

With the easing of COVID restrictions in most APAC countries, our lives are slowly returning to normal. But the old ‘normal’ is not the new ‘normal’ – especially in business.

The last couple of years has transformed retail. In Southeast Asia (SEA), 78% of consumers, 350 million people, are now digital consumers with the rate of digital consumption increasing faster than in other APAC regions. Retailers are seeing lost sales, with 49% of shoppers now hesitant to shop in-store.

With retailers facing the biggest challenge of their existence – how to make the most of their brick-and-mortar assets – here are four ways that can help them adapt to the new consumer shopping behaviors.

Upgrade your tech to 2022 trends

Most of us welcome technology, and the convenience it brings. Retailers who have adopted artificial intelligence are seeing improvements of 16% to 19% in customer engagement, business intelligence, profit margins, competitiveness, and innovation. But what are the biggest tech trends for high-end retail stores?

One is ‘cashier-less’ shopping, for example in Decathlon, which uses RFID scanning technology to automatically detect and charge shoppers as they drop products into their baskets. Another is chatbots, which shoppers can use to get quick, simple answers to service requests. However, technology can fall short if it doesn’t live up to the expectations of customers.

Customer expectations of brands are shifting and trends that combine the benefits of physical and digital shopping or ‘phygital’ are set to dominate over the coming year. For example, live commerce is a platform via which shoppers can video call an in-store expert who gives them a personalized overview of a product, a range, or even walks them through an entire store, giving them an ‘in store’ experience from the comfort of their home. These ‘phygital’ tools not only make life easier for the customer, but they also help improve a customer’s journey and let the brand collect crucial consumer insights, too.

Harness data to enhance your CX

We all know that e-commerce websites are specialists in collecting customer data to improve the shopping experience. Just look at Amazon, which tweaks its entire homepage to each visitor, depending on their past searches and purchases, to offer more accurate product recommendations. However, brick-and-mortar businesses can leverage data gleaned from their own technologies to improve the buyer’s journey, too.

Take video-powered retail, for instance.

First, the video software can use data to connect callers to the most suitable in-store advisor based on their inquiry. For instance, Marks & Spencer has a ‘Call the Expert’ video button, pairing customers with their furniture experts for a stronger chance of a sale. Once the call is complete, the software can collect invaluable after-sales feedback and ratings to improve future transactions.

With customer data, brick-and-mortar retailers can give shoppers exactly what they are looking for, boosting their sales potential and cutting costs, too.

Use new insights to become extra efficient

Data analysis helps retail leaders make stronger, more insightful decisions on how their business should spend its resources. One basic example is stock investment. Tracking product conversion rates to see what is selling well, and what is not, makes it easier to decide what to stock up on. However, data analytics does not stop there.

‘Dark stores’ offer customers more control over how and when they buy their products, plus a VIP, in-store shopping experience from their living rooms.

Instore and online data platforms can monitor the shifts or products that staff perform best on, and help managers optimize working schedules. It can even inform a store’s opening hours to match modern hybrid working routines. The analytics can identify if there is a rise in commuter footfall on particular evenings, and recommend which days they should stay open late. Or, if it detects a spike in relevant internet searches, visits to shop websites, or video call requests from home workers, it can suggest when stores should stay open exclusively for video retail.

This does not mean retailers need to keep their premium high-street locations open. Instead, they can convert them into cost-saving ‘dark stores’.

Open dark stores for optimized ‘phygital’ retail

A dark store is usually an existing shop, or out-of-town distribution center, that is partly or fully dedicated to fulfilling online orders. While they are filled with aisles of products and shop assistants, they are often closed to regular walk-in customers to create more space for stock storage, order processing, and one-to-one video calls.

These dark stores offer customers more control over how and when they buy their products, plus a VIP, in-store shopping experience from their living rooms. The proof is in the pudding, with retailers like the online grocery platform HappyFresh, which saw a 300% month-on-month growth in users since the launch of its dark store.

One is ‘cashier-less’ shopping, for example in Decathlon, which uses RFID scanning technology to automatically detect and charge shoppers as they drop products into their baskets.

This is just one example of a data-powered retail transformation that helps brick-and-mortar stores become an asset once again to multichannel retailers, by integrating the ‘phygital’ concept as consumers turn into hybrid shoppers.

While in-store shopping continues to have a place in APAC, recent years have taught retailers that true success comes from investing in digital and pivoting business models to whatever the world throws at us next.

After all, we are now living in the new ‘normal’ and this is the chance for retailers to engage with customers in a smarter, more personalized way.

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Filed Under: COMMUNICATIONS

Making the Best of Your Analytics Dashboards

June 26, 2022 by Staff Reporter

Using open-source frameworks, analysts can create customized dashboards that strengthen business reporting for real-time data.

Funny how time flies for technological choices. Back in 2015 I wrote about how selecting an analytics dashboard requires deep thought behind business operations to select a useful dashboard. 

That thought today would likely give marketers a headache — there are more well-established data architectures to choose than in 2015. Marketers will select dashboards that incorporate APIs as much as they do from databases, such as SQL. The choices for both are a ‘plenty, compounding an already vast martech ecosystem. Scott Binkler noted the massive size of the market in this post on his marketing technology landscape. Many of these include analytic dashboards. Yet even when marketers solely filter the decision around dashboards only, the options can intimidate.

To reduce the dashboard options into a good choice for measurement needs, let’s look at what to consider in developing a dashboard for real time data and analysis.

Quest for Real Time Data and Analysis

As a marketer, let’s assume you have sketched out what visual and metrics your dashboard will contain. You have also identified the stakeholders who will rely on the graphs and charts.

Your sketch should help answer — or at least ask — a key question: how does the available data match to the metrics stakeholders need? Does some data require elaborate refinement to align it to the information stakeholders need? The data delivered from SQL and APIs are not always sent in a convenient metric for the audience to understand. That condition implies that you must identify what calculated metrics are affected. Metrics that need to be adjusted quickly will be limited to how much the data must be prepared. 

The second question to ask involves where and how the planned dashboard is regularly accessed. Will the querying access impact the ability to deliver up-to-date material? Access consideration introduces the question of dashboard update frequency versus the frequency of users’ needs. The details ultimately dictate the choice of dashboard user controls, how those control manage connection to data sources and having a team assist in upkeeping those underlying connections.

The arrangement of each factor influences the ability for dashboard adjustments on the fly and periodically audit the connections to ensure that the API and database integrations are pulling and rendering the right data to provide stakeholders. Identifying the degree of involvement with data would reveal the amount of maintenance required to avoid technical issues, such as injections of dirty data into a data query stream.

Most tools have a straightforward connection where the data is just imported then appears withing the solution’s visualization. These platforms are designed to work straightforward with databases, such as Chartio. It has connectors which allow users to connect to variety of database choices.

Related Article: How Server-Side Tag Management Is Influencing Marketing Analytics

Why Open Source Programming Languages Matter

If you find that you need a myriad of customizations for the data and visualizations stakeholders want, you should look at dashboards supported with open-source programming languages. These programming languages have libraries that introduce graphic user interfaces and custom visualization functions that can be adjusted without an extensive amount of code.

They also connect to a variety of solutions and databases through API token keys, saving developing time in creating a function to access data and send repeated queries for the latest data. There is a learning curve in arranging the code — it’s programming, after all — but over the years developers have introduced new ways to make dashboard maintenance easier. This means you can tailor dashboards for individual real-time data needs, simplifying how to arrange the hosting of dashboards and data online.

Most open-source dashboards use R programming or Python as a foundation. Both languages offer statistical and visualization libraries that can quickly model the data. They are perfect for developing complex data models such as regressions, clustering and machine learning models. Thus, a user who is looking a text classification would have several visualizations to support their explanation of the data and conclusions. 

Both languages can also immediately feel intimidating if you’re not used to programming syntax. But with some simplicity in coding, you can come up with dashboards that connect to your software solutions through API and update automatically. You can then host those dashboards online to provide the information your team and stakeholders need.

Among R programming professionals, two main dashboard frameworks, Flexdashboard and Shinydashboard, are very popular. They integrate data and visualization using code and syntax in the same way as Markdown, the document format I mention in this post. Like Markdown, users insert a section of code, called a “chunk,” which contains the data and graphic code. Flexdashboard can create a series of charts, each visualization derived from its own chunk.

View all

Shinydashboard manages R code and data in a similar way, except that it is designed for shiny apps — apps that run on R programming. Shinydashboard introduces header, sidebar and body functions into the user interface portion of the code.  

shiny dashboard

As a result users can arrange a sequence of charts and relevant comments while using different code, libraries, and data for each chart. The charts contain simple GUI features and can adjust their size for browsers and mobile displays.

Related Article: Google Analytics Introduces Migration Tool for Conversion Transition to GA4

Dashboards Drive Relevant Information for Business Decisions

Many other visualization tools for R and Python provide this flexibility. Developers familiar with Plotly, a visualization solution for Python, are likely aware of  derivatives based on Plotly that enhance Python visualization. One is Dash, a Python framework created by Plotly that allows the user to create interactive data apps and dashboards without requiring a deep knowledge of HTML, CSS or JavaScript.   

Some open-source dashboards introduce integration extensions similar to those on cloud solutions like Google Data Studio. Shinytableau, for example, creates Tableau extensions, shiny apps slightly modified to match R scripts to a Tableau dashboard. So, think of this as a blend of a preferred solution with a familiar GUI (Tableau) with potential statistical prowess added to real-time analysis (R).

To consider how to best refine your dashboard appearance further, read the articles 5 Signs You Need To Update Your Dashboard  and How to Create Dashboard Frameworks That Support Marketing Analysis. Both give ideas for refining dashboard visuals and planning charts.

Dashboards drive the information stakeholders use for their conclusions. By developing the right real-time dashboard capabilities, marketers can manage quick requests from stakeholders much more effectively, noting the potential impact of software and features on analysis meant to enhance decisions influencing the customer experience.

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Filed Under: MARKETING TECHNOLOGY

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