In a fast-changing market, insurers cannot afford to stand still. Covid accelerated the move to digital channels. Now cost of living pressures are adding to consumer demand for ever more competitive deals, outstanding service and a seamless customer journey.
As ever, price, loyalty and engagement will determine the winners and losers in this new age of volatility – but it’s a battle that is increasingly fought online. Hampered by legacy systems and siloed data, how can insurers provide a seamless digital experience and maximise value from every customer touchpoint?
With this in mind Insurance Post and Salesforce will host a webinar next week [Thursday 17th November at 11:00am] which will ask what insurers can learn from other industries about outstanding customer experience; and establish the key priorities for insurers as they seek to survive and thrive in the evolving digital world.
Among the topics we will discuss are:
– How are customer preferences changing in the current environment?
-What impact is this having on their use of digital channels?
– What does a seamless customer journey look like? And where are the major bumps in the road?
– What can insurers learn from other industries?
-How are insurers integrating third party technology?
-Where can AI and other next-gen tech deliver the greatest impact?
This webinar is essential viewing for insurers’ business leaders and digital teams who want to position their firms at the cutting edge of digital customer experience. To sign up click here.
Tal Potishman, Innovation & Change Director, Markel UK
Chris Thompson, Head of Digital Next Generation Insurance, Aviva
Sally Clarke, Customer Director, First Central
Jim Bruce, VP Customer Transformation, Salesforce