CEO Ari Kahn: ‘The dashboard will serve a dual purpose by helping grow our customers’ revenue while promoting Bridgeline’s suite of products’
Bridgeline Digital Inc (NASDAQ:BLIN), a cloud-based marketing technology software provider, revealed that it is launching a new product, the E360 Dashboard, for e-commerce businesses.
Bridgeline CEO Ari Kahn noted that the company is “excited” to launch the E360 Dashboard, its second product launched this year.
“The dashboard will serve a dual purpose by helping grow our customers’ revenue while promoting Bridgeline’s suite of products,” added Kahn in a statement.
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According to Bridgeline, its prescriptive E360 Dashboard “tracks everything” from traffic, conversion, and average order value to give customers an at-a-glance view of their revenue strategy. In addition, the new product reinforces Bridgeline’s commitment to innovation and new solutions by leveraging its team’s years of expertise in helping customers grow.”
The dashboard is designed based on Bridgeline’s e-commerce 360 strategy that breaks down the formula for revenue growth into three dimensions: Revenue = Traffic x Conversion x Average Order Value.
Bridgeline explained that the dashboard analyzes which dimension needs improvement and provides simple, actionable solutions. Pop-up messages detail what needs improvement and which app will optimize growth opportunities.
The product recommendations within the dashboard come from Bridgeline’s collection of tools that focus on each dimension of its e360 strategy.
Woburn, Massachusetts-based Bridgeline is a digital engagement company that assists customers in maximizing the performance of their digital experience from websites and intranets, to online stores and marketing and promotional campaigns.
The company’s platform integrates Web content management, e-commerce, marketing automation, site search, authenticated portals, social media management, as well as translation and Web analytics to help organizations deliver enhanced digital experiences.
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