Bridgeline Digital Inc (NASDAQ:BLIN) has announced two back-to-back wins in Irish pharmacies with its AB Commerce partnership.
The cloud-based marketing technology software provider said Crowley’s Pharmacy and Ronaghan’s Pharmacy have both recently selected its site search software, Celebros, to support their online pharmacy sites on the AB Commerce platform.
AB Commerce, a strong partner of Bridgeline’s, has brought in a string of pharmaceutical wins internationally for their Natural Language Processing (NLP) powered site search technology including Inish Pharmacy, Molloy’s Pharmacy, Johnston’s Pharmacy, CH Tralee, and Cunningham’s Pharmacy, the company added.
READ: Bridgeline Digital says its Hawksearch product picked by large privately-owned US bank
“With our site search technology, customers have seen on average a 30% increase in conversion rates and revenue,” Bridgeline CEO Ari Kahn said in a statement. “We hope to continue growing with our partners to deliver a better search experience for their customers.”
The artificial intelligence (AI)-powered site search tool is suited for pharmacies as they often carry a large number and variety of stock-keeping units (SKUs) with industry-specific keywords, Bridgeline explained. A large percentage of pharmacies’ revenue comes from sales of beauty and cosmetic products, which have such a large number of brands and nuanced product details that an NLP-powered search is required to maximize online revenue potential.
Selected for its unique natural language processing capability, Bridgeline said its site search technology can map out the customer’s journey to improve the accuracy of search results and recommendations. By leveraging complex keyword input and machine learning, the tool improves site performance by adapting to user behavior -becoming increasingly intelligent as time goes on.
Contact the author at firstname.lastname@example.org