Are you struggling to promote your business this year? You’re not alone. In fact, 65% of businesses say generating traffic and leads is their biggest challenge.
With a strong marketing plan, you can promote your managed services with ease! Here are eight essential business promotion strategies that can help.
These tips can help you boost brand visibility, allowing you to draw more visitors to your website. Then, you can promote your managed services and start generating leads.
Set your MSP up for lasting growth and success. Promote your business with these eight tips today!
- Set Your Goals
Before you rush to promote your business, it’s important to establish your goals. Setting your goals will help you determine the best strategies for success. You can save time by focusing on strategies that will help you accomplish your business objectives.
For example, you might want to:
- Generate brand awareness and build recognition
- Increase traffic to your website
- Increase leads and online sales
- Establish yourself as a thought leader
- Boost your credibility
- Build brand trust and loyalty
- Improve your ROI
You can use a different combination of marketing strategies to promote your business and accomplish these goals. For example, you can use content marketing to establish your credibility. Building brand credibility can encourage brand trust and loyalty to grow.
Then, you can retain long-term customers, which can improve your ROI.
Set goals that are SMART (specific, measurable, attainable, results-driven, timely). For example, you can increase website traffic by 20% before the end of the quarter using blog posts.
As you set each goal, determine the key performance indicators (KPIs) you need to track. You can track:
- Website traffic
- Social media followers
- Email subscribers
- Form submissions
- Online sales
- ROI
Tracking your goals will help you measure your progress. Create benchmarks for each goal. If you’re not meeting your benchmarks, you’ll know to adjust your strategy.
You can develop a full MSP Marketing strategy to use throughout the year.
- Establish Your Brand
If you want to boost business promotion this year, you’ll need a strong brand. Your brand will set you apart from other managed service providers. Without a unique brand, people will fail to remember who you are.
Before establishing your brand, research your target audience.
The better you understand your target audience, the more likely your brand will appeal to their interests. In fact, shared values account for 64% of brand relationships. Your brand needs to resonate with your audience’s values.
Once you establish your brand, maintain brand consistency. Otherwise, you’ll struggle to build awareness and recognition. It takes over 5 impressions before you start building awareness.
About 60% of people prefer choosing familiar brands, too. The more people recognize and believe in your brand, the more they’ll buy from you.
When building your brand guidelines, consider your customer service strategy, too. Great customer service wins over 70% of customers.
Once people are happy with your business, they’ll stick around. A loyal customer is worth 10 single purchases. In fact, a 2% increase in retention can reduce costs by 10%.
Focus on nurturing your customers as you promote your business.
- Update Your Website
Once you establish your brand, take the time to update your website. A fresh, engaging, eye-catching site can benefit your business promotion strategy.
First, make sure your site loads quickly. If it takes too long to load, people might get frustrated. They could leave without clicking around, increasing your bounce rate.
A high bounce rate can hurt your search engine optimization (SEO) strategy. Your website won’t rank high on search engines. Consumers might struggle to find your managed service provider business as a result.
Instead, improve the user experience on your site by:
- Appealing to Google’s Core Web Vitals
- Speeding up page load times
- Getting mobile optimized
- Adding an SSL certificate
- Using negative space
- Organizing content under headings and subheadings
- Using bullets and lists
- Writing in shorter sentences and paragraphs
Make sure your buttons and forms stand out. Use strong call to action language to encourage conversions, too.
- Create Content
Content can help your website look fresh. It can also draw more people to your business.
Promote your business online by creating engaging, interesting blog posts. You can create other forms of content like:
- Articles
- eBooks
- Videos (company culture, tutorials, vlogs, etc.)
- Infographics
- Polls
- Quizzes
- Webinars
Then, optimize your content for search engines. SEO can boost your ranking, helping you appear in front of more clients. Each time someone sees your website, you’re promoting your business!
- Use Email Marketing
Email marketing is another great way to boost business promotion. First, make sure people can subscribe to your email newsletter. Add an easy, short form to your website.
Then, create a drip email marketing campaign. Make sure to keep your branding consistent within your emails.
Let people know about any new offerings, deals, and other promotions with email marketing.
- Stay Social
As you start creating fresh content for your website, share it! You can share your content through your emails and social media accounts.
Use social media listening to respond as soon as people mention your business online. Let them know you’re there to answer their questions.
- Update Your Listings
Make sure to update your online listings, too. First, update your Google My Business (GMB) listing. Encourage happy customers to post their reviews on your listing.
Positive reviews can boost your brand’s credibility.
People can also use your directories to find your website and explore your services.
- Automate, Analyze, and Optimize
Once you start using these strategies to promote your business, analyze the results from your campaigns. Analyzing your data can help you optimize future campaigns.
Start automating, too. Automation can save you valuable time and energy in the future.
You can automate these business promotion strategies, keep generating leads, and start growing your business.
Marketing your MSP: 8 Tips for Successful Business Promotion
Don’t let competing managed service providers take the lead. Instead, use these eight business promotion tips. With these tips, you can set your business up for lasting growth and success.
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Check out our latest guides today for more helpful advice.