• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar

CUSTOMER COMMENTARY

News About Finding & Keeping Customers

CUSTOMER COMMENTARY

News on Finding & Keeping Customers

  • HOME
  • CALL TRACKING
  • COMMUNICATIONS
  • EMAIL
  • MARKETING TECHNOLOGY
  • SOCIAL MEDIA
  • ABOUT/CONTACT

Business strategies for surviving a recession

August 27, 2021 by Staff Reporter

How did your company survive the pandemic? What is the business strategy takeaway for surviving future recessions?

To help business owners survive future recessions, we asked CEOs and business professionals this question for their best strategies. From standing firm on price to looking for innovation in the market, there are several ways to help your business survive any future recessions and continue to grow your business. 

Here are some business strategies to help survive recessions:

• Listening to customers

• Stick to your core values

• Reach out to existing clients

• Standing firm on your price

• Offering prompt customer service

Listening to customers

The pandemic was and is a time of uncertainty and panic. People didn’t feel safe for obvious health reasons, but the economy also came crashing down. There was a mass feeling of panic among businesses. We run an insurance company, where our goal is to make people feel protected and safe. We never strayed from our core business and continued to support customers and make them feel safe and taken care of. Listening to our customers and putting in the extra effort to make them feel heard is what got us through the dark months of 2020. 

– Vicky Franko, Insura

Stick to your core values

Core Values exist to help guide the decisions, actions, and behaviors of a company. They’re essential in tough situations because they can help add clarity when the answer isn’t quite clear. For example, one of our core values is “Bias For Action” – which has a definition of, “When in doubt, do what you think is right.” Using that core value as a guiding principle helped us do tough things like omitting one month of invoices to support our customers or going remote forever as a company. By defining and sticking to core values during a decision-making process, companies can enjoy a business strategy that is truly unique to who they are.

– Brett Farmiloe, Markitors

Reach out to existing clients

When recessions hit, the best way for a business to survive is to lean into its existing client base. Target the customers you haven’t heard from in a while through email marketing and other methods. Create loyalty programs such as a points card or offer seasonal discounts for popular products.

– Tim Mitchum, WinPro Pet

Standing firm on your price 

At the risk of sounding harsh, we survived the economic problems of the pandemic by staying firm on our pricing. Many people asked us to give discounts due to the pandemic. We didn’t know who was on the level or just trying to take advantage of an opportunity to get a discount, so we didn’t discount our prices.

– Janice Wald, Mostly Blogging Academy

Offering prompt customer service

Throughout the pandemic, we’ve had an unwavering customer-first approach, and that has made all the difference. At our company, we don’t just serve our customers. We serve as an extension of their team. We take pride in each customer’s brand as if it’s our own. Our customers come first no matter what. They know that, and because of that, they stick with us through thick and thin.

– Jessica Wise, HelpSquad

Prioritizing employee’s mental health

Companies have realized that they need to offer mental health benefits for their employees. Although remote work has not been linked to mental health problems, the stress of the pandemic has caused a mental health crisis in the US. Benefits like paid flexible hours, mental health days, and adding mental health services to company-provided healthcare plans are the benefits today’s workers need. Mentally healthy workers will be more inspired and productive than those struggling, so providing benefits as part of a business strategy for the future is a win/win for the company and the individual.

– Shaun Price, MitoQ

Brett Farmiloe is the Founder & CEO of Markitors, a digital marketing company that connects small businesses to customers through organic search. He enjoys converting insights from small business owners into high-quality articles for brands.

The Small Business Development Center at Western New Mexico University provides assistance to anyone interested in beginning, improving, or expanding a small business. The SBDC specializes in no-cost, one-on-one confidential consulting and low-cost training. Call 575-583-6320 for an appointment with a business advisor, or email sbdc@wnmu.edu. More information may be found at http://www.nmsbdc.org/silver-city.aspx 

• Silver City Office: Watts Hall, Corner Swan & Hwy 180

• Deming Office: Mimbres Valley Learning Center, 2300 E Pine Street

Originally Appeared Here

Filed Under: EMAIL

Primary Sidebar

Editor Picks

Delta, IBM partner to eliminate unconscious bias in ads

To drive more sales, use shopper-generated content to personalize emails – TechCrunch

The role of supply chain management in a successful BOPIS offering

9 Useful YouTube Marketing Tactics – Malawi Nyasa Times

Jotform and Loom Partner to Streamline Asynchronous Communication

How to Scale Your Email Campaigns

How to Drive a Better Customer Experience in Today’s Overcrowded, Experience-Driven World

Are Tech Crash Stories the New Horror Films?

Can local businesses compete in the digital age?

Why Retailers & Brands Need Data Collaboration

Copyright © 2022 Customer Commentary · Privacy Policy · Terms & Conditions · Log in

Terms and Conditions - Privacy Policy