With the peak shopping season just around the corner, Insider as a customer data platform is an important tool for marketers to leverage for beating the heavy competition and driving significant profits and growth. Insider helps businesses precisely segment their audience with more than 120 attributes, enabling highly targeted marketing campaigns that offer individualized experiences for different segments. These experiences prove especially effective at bolstering loyalty and driving return visits and repeat engagement.
Over time, as marketers understand the varied data points made available by Insider, they can craft fantastically performing campaigns all year long, encouraging sustained brand loyalty and growth.
Personalization today is deep, and present in even the smallest aspect of a user’s journey with a business. Greeting a user by their name doesn’t impress anymore. People want to be understood, to be heard. They want brands to show them what they’re looking for even before they finish searching for it. They want to be catered to with highly personalized websites and mobile apps that go beyond offering a generic experience. Users reward brands that personalize to individual preferences that make them feel special and unique.
Insider’s capabilities in the realm of personalization are far-reaching, with proven success in some of the top businesses across different industries ranging from fashion to media. Some of the most sought-after features on the Insider platform include InStory – a unique social media-like experience that can easily be added to a website or app with a simple integration, the incredibly effective Smart Recommender – a recommendation engine powered by AI that is known to show up the most relevant product recommendations that lead to an increase in conversions and overall order values, Category Optimizer – a feature that automatically optimizes a website’s menu order based on a user’s behaviors and search patterns.
These top-class personalization features are made most effective because they enable targeting based on the data that the platform collects and segments. With advanced segmentation that analyses a large number of data points to arrive at the most accurate segments, Insider’s data sets are highly reliable and enable super-performing campaigns that result in increased profits.
Insider is one of the very few companies to continuously rank as the #1 leader on the G2 report for 20 quarters in a row. Insider is the most-preferred platform by marketers and analysts, alike, for mobile marketing, personalization, customer data platform, and customer journey analytics.
The Gartner Magic Quadrant for personalization, 2022, also positions Insider as the undisputed leader, having ranked highest for marketing use cases.
One-third of Fortune 500 and top brands in retail, automotive, and travel choose Insider to deliver AI-led personalized experiences that exceed customer expectations. Insider is trusted by over 1,200 global businesses, including Singapore Airlines, Estée Lauder, Virgin, Toyota, New Balance, IKEA, GAP, L’Oreal, Samsung, Newsweek, MediaMarkt, Nissan, AVIS, Marks & Spencer, Allianz, Madeira Madeira, Santander, BBVA, Pizza Hut, Avon, and CNN.