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Imagine your life prior to the existence of social media. Now, visualize your life without social media after being addicted to it for several years now- impossible, right? This is how social media has impacted our lives that it has become almost impossible for us to imagine our life without it. This virtual space has become an integral part of our everyday lives, playing a significant role in shaping it.
From its inception, the impact of social media has been ground-breaking as it has changed the way we interact, socialize, communicate, think, network, work, and our living style. Above all, social media also has psychological effects on netizens. It pushes us to compare our lives with others, increases FOMO (Fear of Missing Out), dissatisfaction, and inadequacy. This is where social media marketing comes into play.
An introduction to Social Media Marketing (SMM)
“Social media is about sociology and psychology more than technology,” says American digital analyst and speaker Brian Solis while describing the impact of social media on netizens. Social media marketing, also known as SMM, is the most cost-effective digital marketing method. The primary usage of social media marketing is to syndicate content and increase the visibility of a business.
Interestingly, about 4.48 billion people use social media worldwide, data published by Datareportal in July 2021 reveals. The figure equates to almost 57% of the total population in the world. In addition, netizens spend more than 10 billion hours on social network platforms per day. According to Statista, Facebook, YouTube, Instagram, Twitter, Snapchat, WhatsApp, Pinterest, TikTok, and Reddit are the most popular social networks globally, with the most active users.
Thus, companies (large, small, or start-ups) worldwide use social media as the most effective tool for doing business. With the help of social media marketing, companies engage with their potential audience, boost website traffic and increase sales. Companies use social media platforms to reach out to the target audience and encourage them to buy products, services, and ideas through social media marketing.
How does Social Media Marketing help grow my business?
Social media platforms offer people or companies a marketplace to do business. As most people have their social media presence, companies use these platforms to increase brand awareness, inbound traffic, improve search engine rankings, customer satisfaction, and convert netizens into customers.
So, you can use striking creatives, chatbots, brand advocates, marketing manipulation, hashtag strategy, ad campaigns, or create a community, a personalized experience for customers as a social media marketing strategy. You can also ask users to review your product in order to convert them into customers. However, you need to be creative, punctual, and full of aesthetics to play with human psychology and impress their minds.
With the help of social media marketing courses, you will acquire social media skills and learn the art of converting a regular social media user into a potential customer. The course will help you gain expertise in social media handling, online advertising and publicity, social media campaigns, search engine optimization, market research, data-driven decision-making, social media strategy and management, and data analytics. So, apply to the course right away in Canada’s top-notch universities to thrive in this realm and help grow a business. Hurry up!