Canon (www.Canon-CNA.com) showcased its solutions-based proposition at IBC 2022 – the leading international forum for content creation, management, and delivery. Canon’s stand reflected the huge changes that the industry has experienced in the past few years, with a growing need for streamlined crews and low-cost content creation resulting in the rise of remote and virtual production systems. Visitors saw Canon’s Live Production Imaging Ecosystem, XR studio and VR solution in action and got their hands on the latest products, such as the EOS R5 C, XF605 and PTZ cameras, in its touch and try zone.
Amine Djouahra, Sales and Marketing Director at Canon Central and North Africa said:
“It was great heading back to IBC to experience our latest innovations together with our key African customers. When we attended in 2019, the content creation and production industry was a completely different space. The pandemic has pushed the industry to advance its virtual and remote production capabilities to support smaller crews or even stand-alone operators. At Canon we follow closer to customer strategy and IBC 2022 gave us a fantastic opportunity to interact with our customers, giving them exposure and hands-on training with our latest products and technologies at the exhibition. We have been working hard to push the boundaries with our integrated solutions and ensure we understand the customers’ challenges, requirements & goals in the African continent”.
Canon’s Live Production Imaging Ecosystem
Addressing the growing demand for solutions that support remote and live production, Canon showcased its customizable multi-camera setup. From large format cinema cameras to remote control PTZ cameras, visitors to the stand saw how they could configure a unique multi-cam setup that meets their needs. Canon Ambassador and filmmaker, Sébastien Devaud talked them through how this works in practice. Canon’s latest PTZ cameras – which supports a range of IP protocols – was paired alongside high-end cinema cameras such as the EOS C300 Mark III and XF605 professional camcorder using Canon’s XC protocol and output on its professional reference monitors, to showcase the possibilities for live and remote production.
XR Studio solutions are changing the game for high-end content creation, offering a high quality and more efficient set up for filmmakers. Partnering with Mo-Sys – a manufacturer of virtual production solutions – Canon showcased how its XR solution software communicates with lens and camera data on its professional cinema cameras. Demonstrated with various products such as EOS C500 Mark II and Flex Zoom lenses, the solution enables a high-resolution LED backdrop to react as the camera and lens are operated. Director and cinematographer, Brett Danton, spoke about how he has used Canon kit to support his recent work, captured using extended reality (XR) methods.
For those who wanted a break from the trade show floor, visitors could immerse themselves in a variety of VR content captured with the Canon EOS R5, EOS R5 C and RF 5.2mm F2.8L DUAL FISHEYE Lens. VR solution provider Invelon created two VR experiences: either take a journey on the back of a quad bike through a beautiful holiday destination or be transported backstage with a rock band and experience the sensation of ambisonic audio with VR headsets provided by Varjo and powered by PCs from Lenovo.
IBC was from 9 – 12 September 2022, in Amsterdam.
Distributed by APO Group on behalf of Canon Central and North Africa (CCNA).
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Canon Central and North Africa
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APO Group – PR Agency
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About Canon Central and North Africa:
Canon Central and North Africa (CCNA) (https://www.Canon-CNA.com/) is a division within Canon Middle East FZ LLC (CME), a subsidiary of Canon Europe. The formation of CCNA in 2015 was a strategic step that aimed to enhance Canon’s business within the Africa region – by strengthening Canon’s in-country presence and focus. CCNA also demonstrates Canon’s commitment to operating closer to its customers and meeting their demands in the rapidly evolving African market.
Canon has been represented in the African continent for more than 15 years through distributors and partners that have successfully built a solid customer base in the region. CCNA ensures the provision of high quality, technologically advanced products that meet the requirements of Africa’s rapidly evolving marketplace. With over 100 employees, CCNA manages sales and marketing activities across 44 countries in Africa.
Canon’s corporate philosophy is Kyosei (https://bit.ly/3dh9NRS) – ‘living and working together for the common good’. CCNA pursues sustainable business growth, focusing on reducing its own environmental impact and supporting customers to reduce theirs using Canon’s products, solutions and services. At Canon, we are pioneers, constantly redefining the world of imaging for the greater good. Through our technology and our spirit of innovation, we push the bounds of what is possible – helping us to see our world in ways we never have before. We help bring creativity to life, one image at a time. Because when we can see our world, we can transform it for the better.
For more information: https://www.Canon-CNA.com/.
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