Online marketplace Catch.com has appointed chief commercial officer Jason Bagg as its new chief marketing and commercial officer: a newly created hybrid role.
Bagg, who joined Catch in early 2020, will take on leadership of the company’s marketing team while continuing to look after its customer strategy and loyalty programs.
According to Catch, the new role will allow the company to form an end-to-end view of the customer’s journey, strengthening its customer focus and taking its customer experience to the next level by working cross-functionally with the customer at the centre of the business.
The company is also zeroing in on its commitment to brand building, with Bagg continuing the work he started with the Everyday Aussies campaign that was launched last year. The campaign, which was designed to demonstrate the wide variety of products available on Catch, saw Aussies made famous with the products they’ve purchased on the online marketplace.
“I’m looking forward to doubling down on our commitment to our customers, investing in Catch’s brand and leveraging data and analytics to create a world-class online shopping experience for all Australians,” Bagg said.
Prior to joining Catch, Bagg had a role in investment banking at Macquarie and was part of the founding team of Uber’s Australian operations and local launch in 2013.