Happy Monday, people of Tampa! Here’s everything worth knowing around town today.

First, today’s weather: Humid and partly cloudy throughout the day. High: 90 Low: 79.

Here are the top stories in Tampa today:

1. Floridians will pay not taxes on Back-To School supplies through August 9th. (Tampa Patch)

2. Floridians fear the impact of an expired federal eviction moratorium. The U.S. Census Bureau estimates that more than 1.4 million Floridians are not current on their rent and about 1/4 of them believe they are likely to be evicted within two months. (WTSP)

3. St. Pete’s unarmed responders have answered nearly 3,000 mental health calls that would’ve gone to the police. It is a new program. Works say St. Pete Police department has been extremely helpful and cooperative and officers have sent around 900 cases to the program that they thought would be better suited for their expertise. (Creative Loafing Tampa)

4. Florida state universities are staying on track for a return to normal “pre-pandemic” operations as the fall semester approaches, while Florida grapples with a surge in COVID-19 cases from the Delta variant. (WUSF)

5. Florida has hit a record of new Coronavirus cases according to the CDC and is now nearly 1/5 of all cases in the USA. The record comes as Governor Ron DeSantis signed an executive order prevents school districts from making face masks mandatory for students. (Tampa Patch)

Today in Tampa

• World’s Largest Golf Outing Tampa. (9:00 AM)
• Playschool Play Group at Community Roots Collective. (10:00 AM)
• Toddler Time with Story Time. (10:00 AM)
• Let’s Play in Spanish at The Kids Social Club. (3:00 PM)
• Epic Mondays with Feeding Tampa Bay. (5:00 PM)
• Yoga at the Park at Water Works Park. (6:00 PM)
• Latraia Savage at Ruby’s Elixir. (7:30 PM)

Tampa Patch Notebook

• Tampa Bay Times: “Florida reported 21,683 new cases of COVID-19 today, the state’s highest one-day total since the start of the pandemi…” (Facebook)
• Tampa Bay Times: “”Every step closer we get to a livable wage is beneficial,” said Christina Darling, a housing resource coordinator wh…” (Facebook)
• Tampa Bay Times: “The version of Tom Brady that Tampa Bay has been seeing is totally different from the buttoned up, cliché-spitting ve…” (Facebook)
• Tampa Bay Times: “We found 18 places to escape the heat in the air-condition but still have some fun. (Don’t forget a mask, health expe…” (Facebook)

From our sponsors — thanks for supporting local news!

Events:

• Huge Opportunity – Steel Grating and Cast Iron Water Pipes (August 4)
• Taxes in Retirement Seminar at Hillsborough Community College (August 5)

For sale:

• $349 Custom Website, Social Media, CRM, Text/Email Marketing (Details)
• Diamond Wedding Ring set (Details)

That’s it for today! I’ll see you soon. If you’re loving these newsletters, consider inviting some of your friends and neighbors to follow along. You can send them this link to subscribe.

— Carlos Hernandez

About me: Hello my name is Carlos Hernandez and I am a food writer with over 10 years of experience in the industry. I write the food blog Carlos Eats (http://www.carloseats.com) and also contribute to several newspapers and magazines with food-related blogs and articles.

Have a news tip or suggestion for an upcoming Tampa Daily? Email me at SouthTampa@Patch.com.

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Morning, people of Tampa! Carlos Hernandez here with the Sunday edition of the Tampa Daily.

First, today’s weather: Humid and partly cloudy throughout the day. High: 91 Low: 80.

Here are the top stories today in Tampa:

1. A group of 40 local kids fighting cancer found respite Friday at the Florida Aquarium. It offered kids and their caretakers the opportunity to see and learn about marine life. The visit was organized by 1Voice Nation. (WTSP)

2. An estimated 31,459 (14.4 percent) of rental households were behind in paying rent in Hillsborough County as the federal eviction moratorium was allowed to expire by Congress this week. More than 6 million households nationwide are behind on rent. (Patch)

3. Pasco County announced plans on Friday to waive permit fees for Olympus customers through the end of the year. Many were left with unfinished pools after the company abruptly shut down. (WFLA)

4. A non-binding resolution could shift City of Tampa operations to 100 percent renewable energy by 2035 if passed next week. If approved, Tampa would join St. Petersburg and 180 cities across the country in a movement towards green energy. (Creative Loafing Tampa)

5. Face masks will be required inside all Hillsborough County facilities beginning Monday, August 2nd regardless of vaccination status. That includes include libraries, parks, and the Frederick B. Karl County Center. (ABC Action News)

Today in Tampa

• Woof & Waffles Brunch At World Of Beer. (9:00 AM)
• Tampa Bay Comic Convention. (9:00 AM)
• Sunday Yoga with Union Three Studio. (10:30 AM)
• 2021 Pool Party Sunday w/ Oliver Heldens at WTR. (12:00 PM)
• Family Axe Throwing at Highland Axe Throwing. (1:00 PM)
• PJ Library Scoops & Storytime – Hyde Park The Hyppo. (3:00 PM)
• Tampa Theater Summer Classic Movie Series. (3:00 PM)
• Florida Vegan Food Festival 2021. (3:00 PM)
• Planet Oat FREE Frozen Desserts Cart Tour Pop-Up. (9:00 PM)

Tampa Patch Notebook

• Tampa Bay Times: “The Lakeland-based grocery chain announced the policy this afternoon. Publix had previously allowed employees who wer…” (Facebook)
• Tampa Bay Times: “It may still be the middle of summer, but Halloween plans at Florida’s theme parks are already brewing, including sol…” (Facebook)

From our sponsors — thanks for supporting local news!

Events:

• Huge Opportunity – Steel Grating and Cast Iron Water Pipes (August 4)
• Taxes in Retirement Seminar at Hillsborough Community College (August 5)

For sale:

• $349 Custom Website, Social Media, CRM, Text/Email Marketing (Details)
• Diamond Wedding Ring set (Details)

Gigs & services:

• Want a 501 c 3 charity or internet Cafe? (Details)
• FundRaising (Details)

Now you’re in the loop and ready to start this Sunday! I’ll be in your inbox tomorrow with your next update. If you’re liking these newsletters, consider inviting some of your friends and neighbors to follow along. You can send them this link to subscribe.

— Carlos Hernandez

About me: Hello my name is Carlos Hernandez and I am a food writer with over 10 years of experience in the industry. I write the food blog Carlos Eats (http://www.carloseats.com) and also contribute to several newspapers and magazines with food-related blogs and articles.

Have a news tip or suggestion for an upcoming Tampa Daily? I’m all ears. You can email me at SouthTampa@Patch.com.

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Cybercriminals have begun sending out phishing emails after they were able to gain access to one of the email marketing accounts used by the US-based Mexican food chain Chipotle.

According to a new blog post from the email security company Inky, those behind the campaign sent out at least 120 malicious emails in just three days from a hacked Mailgun account that the food chain uses for email marketing.

Cybercriminals often try to obtain legitimate email addresses from businesses as they increase the chances of their phishing emails being delivered since they’ll be able to bypass authentication methods including DomainKeys Identified Mail (DKIM) and Sender Policy Framework.

While the majority of the phishing emails sent from Chipotle’s hacked Mailgun account led users to credential-harvesting sites, a small number also had attachments which contained malware.

Compromised Mailgun account

Many of the emails sent out from the hacked Mailgun account led users to a fake Microsoft login page with the aim of harvesting their credentials. According to Inky, 105 of the 120 malicious emails it detected tired to harvest users Microsoft account credentials.

The emails themselves appeared as if they came from the “Microsoft 365 Message center” and the body of these emails informed recipients that their messages could not be delivered as a result of low email storage in the cloud. When a user then clicked on a button labeled “release messages to inbox”, they would be redirected to a fake login page used to collect their credentials.

In addition to Chipotle, the cybercriminals behind this recent campaign also impersonated the United Services Automobile Association (USAA) and tricked users to visiting a phishing site that appeared to be legitimate at a first glance. The remaining fake emails posed as voicemail notifications that also contained malware attachments.

To prevent falling victim to this and similar phishing scams, Inky recommends that users pay close attention to any discrepancies between a sender’s display name (Microsoft, USAA, VM Caller ID” and the message’s actual email address.

Via BleepingComputer

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Marketing agencies and corporate marketing departments in Brazil are turning to marketing technology providers in increasing numbers to help them better engage with customers and increase sales, according to a new report published today by Information Services Group (ISG) (Nasdaq: III), a leading global technology research and advisory firm.

The 2021 ISG Provider Lens™ MarTech Solutions and Service Providers Report for Brazil finds corporate marketing and communications agencies gradually moving to digital services over the last three years. Many agencies in the country are adopting artificial intelligence, machine learning and analytics tools to assist in their jobs and improve the quality and effectiveness of marketing content and engagement.

“Communications with both potential and existing customers is based on a dialogue that needs to be more agile and digital,” said Jan Erik Aase, partner and global leader, ISG Provider Lens Research. “Many customers are demanding a seamless experience throughout their buying journeys, including past interactions, in the buying channel of their choice.”

The report notes that budgets previously controlled by CIOs are now the responsibility of CMOs, who are using these resources to fund specialized squads that use sprint methodologies to produce minimum viable products. Enterprises are also increasing their digital marketing budgets in response to changing buying behavior caused by the pandemic.

Many enterprises in Brazil are putting added focus on digital customer experience, the report says, as they strive for better customer engagement and greater retention that leads to increasing sales and improved ROI. To achieve greater customer centricity, marketing professionals are utilizing omnichannel tools and a variety of modern web technologies and applications to personalize real-time experience. Tools such as chatbots, augmented reality (AR), virtual reality (VR), and content management platforms (CMS) are helping to build strong relationships with customers.

Marketing technology providers are offering several tools to help marketing agencies understand which campaigns resonate with customers. Such analytics tools are helping marketing professionals determine the success of marketing efforts in near real-time, the report says. Some tools analyze individual channels such as email, social media or digital advertising, while others examine all marketing campaign data holistically.

The COVID-19 pandemic has also accelerated a change in the service offerings and roles of marketing and communications agencies in Brazil, the report adds. Agencies are managing and monitoring social networks, delivering content marketing materials and directing the purchasing of digital media. As a result, the MarTech industry in Brazil is growing rapidly.

The 2021 ISG Provider Lens™ MarTech Solutions and Service Providers Report for Brazil evaluates the capabilities of 48 providers across five quadrants: Analytics and Intelligence, Digital Experience and Content, Digital Presence and Digital Ads, E-Commerce, and Social and Relationship.

The report names Accenture Interactive and Nação Digital as leaders in four quadrants and Infracommerce, Isobar, Mutato and Raccoon as leaders in three. Keyrus, Semantix and STILINGUE are named as leaders in two quadrants, and B2W, Cortex, DP6, Hands, i-Cherry, Magalu, Mercado Livre, Olist, Rock Content, Squid, Tray and Vtex are named as leaders in one.

In addition, Approach, CDN, Driven.CX, i-Cherry and Nuvemshop were named Rising Stars—companies with “promising portfolios” and “high future potential” by ISG’s definition—in one quadrant each.

Check Out The New Martech Cube Podcast. For more such updates, follow us on Google News Martech News

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Are you struggling to promote your business this year? You’re not alone. In fact, 65% of businesses say generating traffic and leads is their biggest challenge.

With a strong marketing plan, you can promote your managed services with ease! Here are eight essential business promotion strategies that can help.

These tips can help you boost brand visibility, allowing you to draw more visitors to your website. Then, you can promote your managed services and start generating leads.

Set your MSP up for lasting growth and success. Promote your business with these eight tips today!

1. Set Your Goals

Before you rush to promote your business, it’s important to establish your goals. Setting your goals will help you determine the best strategies for success. You can save time by focusing on strategies that will help you accomplish your business objectives.

For example, you might want to:

• Generate brand awareness and build recognition
• Increase traffic to your website
• Increase leads and online sales
• Establish yourself as a thought leader
• Boost your credibility
• Build brand trust and loyalty
• Improve your ROI

You can use a different combination of marketing strategies to promote your business and accomplish these goals. For example, you can use content marketing to establish your credibility. Building brand credibility can encourage brand trust and loyalty to grow.

Then, you can retain long-term customers, which can improve your ROI.

Set goals that are SMART (specific, measurable, attainable, results-driven, timely). For example, you can increase website traffic by 20% before the end of the quarter using blog posts.

As you set each goal, determine the key performance indicators (KPIs) you need to track. You can track:

• Website traffic
• Social media followers
• Email subscribers
• Form submissions
• Online sales
• ROI

Tracking your goals will help you measure your progress. Create benchmarks for each goal. If you’re not meeting your benchmarks, you’ll know to adjust your strategy.

You can develop a full MSP Marketing strategy to use throughout the year.

2. Establish Your Brand

If you want to boost business promotion this year, you’ll need a strong brand. Your brand will set you apart from other managed service providers. Without a unique brand, people will fail to remember who you are.

Before establishing your brand, research your target audience.

The better you understand your target audience, the more likely your brand will appeal to their interests. In fact, shared values account for 64% of brand relationships. Your brand needs to resonate with your audience’s values.

Once you establish your brand, maintain brand consistency. Otherwise, you’ll struggle to build awareness and recognition. It takes over 5 impressions before you start building awareness.

About 60% of people prefer choosing familiar brands, too. The more people recognize and believe in your brand, the more they’ll buy from you.

When building your brand guidelines, consider your customer service strategy, too. Great customer service wins over 70% of customers.

Once people are happy with your business, they’ll stick around. A loyal customer is worth 10 single purchases. In fact, a 2% increase in retention can reduce costs by 10%.

Focus on nurturing your customers as you promote your business.

3. Update Your Website

Once you establish your brand, take the time to update your website. A fresh, engaging, eye-catching site can benefit your business promotion strategy.

First, make sure your site loads quickly. If it takes too long to load, people might get frustrated. They could leave without clicking around, increasing your bounce rate.

A high bounce rate can hurt your search engine optimization (SEO) strategy. Your website won’t rank high on search engines. Consumers might struggle to find your managed service provider business as a result.

Instead, improve the user experience on your site by:

• Appealing to Google’s Core Web Vitals
• Speeding up page load times
• Getting mobile optimized
• Adding an SSL certificate
• Using negative space
• Organizing content under headings and subheadings
• Using bullets and lists
• Writing in shorter sentences and paragraphs

Make sure your buttons and forms stand out. Use strong call to action language to encourage conversions, too.

4. Create Content

Content can help your website look fresh. It can also draw more people to your business.

Promote your business online by creating engaging, interesting blog posts. You can create other forms of content like:

• Articles
• eBooks
• Videos (company culture, tutorials, vlogs, etc.)
• Infographics
• Polls
• Quizzes
• Webinars

Then, optimize your content for search engines. SEO can boost your ranking, helping you appear in front of more clients. Each time someone sees your website, you’re promoting your business!

5. Use Email Marketing

Email marketing is another great way to boost business promotion. First, make sure people can subscribe to your email newsletter. Add an easy, short form to your website.

Then, create a drip email marketing campaign. Make sure to keep your branding consistent within your emails.

Let people know about any new offerings, deals, and other promotions with email marketing.

6. Stay Social

As you start creating fresh content for your website, share it! You can share your content through your emails and social media accounts.

Use social media listening to respond as soon as people mention your business online. Let them know you’re there to answer their questions.

7. Update Your Listings

Make sure to update your online listings, too. First, update your Google My Business (GMB) listing. Encourage happy customers to post their reviews on your listing.

Positive reviews can boost your brand’s credibility.

People can also use your directories to find your website and explore your services.

8. Automate, Analyze, and Optimize

Once you start using these strategies to promote your business, analyze the results from your campaigns. Analyzing your data can help you optimize future campaigns.

Start automating, too. Automation can save you valuable time and energy in the future.

You can automate these business promotion strategies, keep generating leads, and start growing your business.

Marketing your MSP: 8 Tips for Successful Business Promotion

Don’t let competing managed service providers take the lead. Instead, use these eight business promotion tips. With these tips, you can set your business up for lasting growth and success.

Searching for more tips and tricks? You came to the right place.

Check out our latest guides today for more helpful advice.

Originally Appeared Here

by Christina R. Metcalf

Have you ever watched a Super Bowl commercial and thought, “If I had a budget as big as that company I could make the best commercial.”? It’s easy to assume a large budget means a lot more possibilities and I won’t argue that.

Big brands can afford to hire the best and the brightest marketers out there. And that’s why you can learn a lot from them. But what they do isn’t always out of reach. In fact, there are many ways to copy what they do for very little (if any) money.

Email marketing, for instance, is a level playing field these days. It takes very little money to build an email list and begin nurturing customers and potential customers.

Here are a few ideas stolen from big brands that you can easily adopt in your business for stronger conversions.

Summary Emails
If you have an online community, blog, or other place where exciting things are occurring around your brand, you don’t want anyone to miss the action. But none of us are online all the time. Even those of us who spend a lot of time online may miss something due to busy days or algorithms that aren’t quite in tune with what we deem important.

That’s why sending a periodic summary email of top discussions, important Q&As, or hot happenings can go a long way in engaging your audience. Keep the emails brief with headlines, 1–2-line teasers, and links back to the action.

Use your marketing software to keep track of what links are clicked and what information is important to whom. It can help you better customize future emails and create more content that your audience is interested in.

Customize Your Message
If you send emails to a lot of people, don’t send the same one to everyone unless everyone on your list is interested in the same thing. Look at your data and customize a message for targeted groups within your larger group. This type of targeting makes people feel like you know exactly what they need, and they will be more prone to act on your suggestions in the future. For instance, I live in Florida, and I recently received a weekly flyer email from Walgreens. Because I live in one of the COVID hotspots right now, Walgreens placed a red banner at the top of my sales flyer email reminding me that my area is experiencing “high COVID 19 rates” and it invited me to schedule a COVID test today.

Use More Effective Buttons
If you use buttons in your email, give some thought to the language you use on them. What is it you want the button clicker to do? What will motivate them to action?

“Learn more” is probably one of the most common phrases used, and because of this, it is no longer as effective at driving action. If you have someone who’s dying to know more, they will click the button. But if you have someone who’s not quite curious yet “learn more” isn’t going to persuade them to do anything.

A recent email I received from Mindvalley used the button “I want better health habits.” This is effective for several reasons. It focuses on my needs and desires. And it flips a switch in my mind that I am already on a path to my end goal. It causes my brain to think “Mindvalley helped me” before I even clicked on the button to learn more about their resources.

 

Get Into Your Customer’s Mind
Thinking about what your customers are doing in their lives and wrapping your marketing message around that can be an incredible way to increase conversions and sales.

For example, what do people often do in the summer? They go on vacation. How do they get there? Many people drive. Summer is synonymous with road trips.

Chick-fil-a used this idea in a recent email I received from them. The email reminded me that their nuggets are the perfect addition to my summer road trip and the email invited me to find a nearby location to place my order. The button directed me right to their app so I could find a restaurant and place my order.

Chick-fil-a also sends me emails right before lunch (and at the time most people are on their way home from work) reminding me how good their chicken would be for my next meal. Anticipating my needs catapults them to (my) top of mind, making me more likely to buy.

You don’t need a large budget to succeed in email marketing, but you can learn a lot from those who do.

This press release was produced by Broomfield Chamber of Commerce. The views expressed are the author’s own.

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The Sugar Market solution from customer experience platform SugarCRM provides B2B organizations with campaign engagement and management software to help them better connect with buyers, increase engagement and measure the impact of their marketing initiatives.

Back-Of-The-Box Details

Sugar Market is an all-in-one marketing automation solution that provides users with a curated set of email marketing, social media and ad management tools, enabling users to build stronger digital campaigns that drive buyer engagement. These capabilities can help users automate campaign creation with landing page templates, interactive dashboards and SEO audits in social media and email channels.

The solution also uses SugarCRM’s SugarPredict platform to provide users with AI-driven insights into lead scoring and helps nurture campaigns to help maximize productivity and increase engagement. Sugar Market also allows users to integrate their CRM for deeper insights into buyer’s journeys and survey and event ROI reporting.

Who It’s For

The Sugar Market solution is designed for mid-market and enterprise companies looking to automate campaign creation, improve marketing KPIs and increase campaign personalization.

What Makes It Special

Sugar Market utilizes SugarPredict’s data-fueled AI to help users qualify and prioritize leads. It also is designed to build personalized campaigns that drive engagement with key buyers that match the user’s ICP and shows intent.

Contact

SugarCRM
10050 N Wolfe Road, SW2-130
Cupertino, CA 95014
 +1 (877) 842-7276

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Are you looking for ways to improve your email marketing process? Want to learn how to use email to attract, nurture, convert and retain more clients?

The team from Branticles share their tips for success in this infographic.

They break things down as follows:

• Select an email marketing platform
• Create email sign up forms
• Send a welcome email
• Nurture your leads with educational emails
• Convert your leads
• Retain your customers

Check out the infographic for more detail.

A version of this post was first published on the Red Website Design blog.

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When creating a marketing plan for their products, businesses must commit lots of effort, resources, and time into formulating campaigns and strategies. Generally, in this process managers and owners will follow the tried and tested the concept of developing a marketing mix, which is comprised of 7Ps:

• Product; descriptions, unique selling points, and how it meets the needs or wants of consumers
• Place; physical and online distribution channels
• Price; how much will your product cost the consumer? Is it a good value for money?
• Promotion; Which advertising, marketing, and sales techniques will be implemented? Examples range from traditional advertising such as billboards, magazines, radio, and TV, to digital methods more commonly used today which includes advertising on social media, email marketing, and websites
• Physical evidence; evidence and proof a product is legitimate, real, and does what it says. This is provided by things such as brochures, invoices, receipts, packaging, and tracking information
• People; choosing the right employees to be involved with product design, manufacturing, marketing, and sales
• Processes; the analysis, evaluation, and improvement of all the processes required to deliver a product to the consumer, these include distribution methods, managing customers relationships, and payment systems.

Although all of the Ps in the marketing mix are important and necessary parts of a marketing plan, there is one aspect that often doesn’t get enough attention and that is the packaging.

Due to the many different types of products available to consumers nowadays, multiple different materials can be used such as cardboard, glass, metal, paper, plastic, and wood.

People have been packaging products for thousands of years, however, over the last century packaging has developed considerably and has become an area businesses must focus some effort and resources on if they want to sell enough products and be profitable. There are many reasons why product packaging is an essential component of the marketing mix, which you can read more about below.

Build Brand Recognition

Along with other marketing methods, product packaging is one of the most important ways to promote your brand and make it familiar to consumers. Attractive and clear labeling on a product, whether it be printing your brand on to bottles or sticking branded labels on boxes and cases, is essential for building brand recognition and boosting sales. For branded product packaging to be successful the design must contain certain elements including brand colors, a key visual or image, a logo, tagline, and typography.

It Informs Consumers

In addition to attracting new customers to a product and helping to build brand awareness and recognition, product packaging also serves to inform existing and potential customers about your product. Information often provided by product labeling and packaging include:

• The amounts of ingredients and materials used in the manufacturing process
• Directions or instructions on how to use a product
• A product description stating what it is, where it is made, its price, and contact details of the manufacturer
• Nutritional information on food and drink products detailing the recommended serving size, total calories, and nutritional value of each ingredient
• The benefits of using the product; what is its unique selling point?

As well as informing consumers and promoting a brand, accurate, clear, and honest product labeling is a legal requirement in most countries.

Furthermore, providing informative packaging that is concise, easy to read, and understand will help potential customers to make a purchasing decision as they will have a clear idea of what a product does and, how it is can be helpful and useful.

Packaging Attracts Customers

When consumers are shopping a product must stand out so they are more likely to notice it and then either click on the product page or pick it up to get more information to help make a purchasing decision.

Before the design of product packaging begins, businesses should first do some research into market trends and design features that have worked previously. Some design elements commonly researched are colors, images, and typography.

Brand Differentiation

Usually, most brands find themselves in a market competing with many other brands for the attention of potential buyers. It is vital to differentiate your brand and product from those of your competitors, especially since most retailers group products of the same type on product pages online or shelves in the stores.

To ensure products can be easily identified and remembered compared to competing products, businesses must use eye-catching and well-designed packaging. Ideally, product labeling and packaging should employ colors, fonts, and designs that make it easy for consumers to identify a product in a crowded marketplace.

Packaging Can Convey Brand Identity

The packaging of a product can say a lot about the values of a brand and the quality of a product, for example, packaging made from higher quality materials that are more durable and visually pleasing often leads to consumers building a perception that the product has more value. Brands can also convey messages and values related to sustainability by using eco-friendly packaging materials such as bioplastics, cardboard, and paper.

The design and look of product packaging play the biggest part in getting a message across; attractive product labels and designs with the right colors and fonts can help to signify what the brand stands for.

Packaging Is Functional

Probably the most obvious reasons for using product packaging are to provide a container for a product and to protect it. Packaging is responsible for protecting goods and products on their journey from the manufacturer to the retailer. During transportation, there is always a risk that cases and packages may get knocked around so packaging needs to be consistently durable, sturdy, and secure.

Lots of packaging provides a functional and user-friendly way to use a product, for example, cereal boxes and jars. Consumers will often be looking for packaging that is easy to open and close, recycle or store. Recently, there has been a growing trend towards packaging that can be reused or recycled, and eco-friendly packaging solutions are increasing in popularity.

Product packaging is sometimes isn’t given the attention it deserves when businesses are creating their marketing mix, however, it is still one of the most important components of a marketing plan due to its effects on brand awareness and the great deal of information it can provide to potential customers.

 

 

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KTIV News Channel 4 is taking applications for a Digital Sales Manager.

The Digital Sales Manager will be responsible for all aspects of KTIV’s digital revenue goals and works closely with the General Sales Manager to coordinate sales efforts with the local team.

We are looking for a highly motivated individual to manage the sales team digital efforts and achieve revenue goals. The ideal candidate will develop and maintain relationships with new and existing clients and make sales calls both on your own and with Account Executives. Have a thorough understanding of the digital environment including targeted display, social media, OTT, email marketing, SEO and paid search. Well versed in Microsoft Office products such as Outlook, PowerPoint and Excel. Strong Communication and presentation skills. A Bachelor’s degree in business administration with an emphasis in marketing or advertising is preferred.

To apply, fill out application online or send resume to:

Brooke Hensley
General Sales Manager
KTIV Television Co.
2929 Signal Hill Dr
Sioux City, IA 51108

You can email your application and resume to bhensley@ktiv.com

KTIV is an Equal Opportunity Employer.

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