Every year you hear “check out this place, it’s amazing” and “I just had the best food at…” and now it’s your chance to vote on who is the best in our 2022 Best of Milwaukee campaign!

With our two-stage voting system that has drawn a record number of voters over the past couple years, we want to make sure you have all the tools you need to give your business (or your favorite locals!) the edge.

In the first stage, we give readers complete power with an open-ended ballot form that includes over 300 categories from Best Burger to Best Local Character and Best Doggy Day Care.

In the final stage, just the top nominees make it in and voting shifts to a multiple choice form. The top votegetter in each subcategory is named the Best of Milwaukee!

This is a completely reader-driven vote. Our editors have no say in the winners.

Feel free to use anything you want from this page to help get you over the top! The ballot’s awards are divided up into 15 categories. Check which category you’re in and start promoting! 

First, the essential info:

When: Nominations: Sept. 15-Oct. 13

Final Voting: Nov. 3–Dec. 1

Rules: – One vote per person per category for each round

– You must vote in at least 5 categories to make your ballot valid

– Voters must provide a valid email address to be entered

– You are not permitted to fill out or submit ballots on behalf of another individual

Full Ballot: https://shepherdexpress.com/best-of-milwaukee/2022

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Subscribe to our free, daily e-newsletter to get Milwaukee’s latest local news, restaurants, music, arts and entertainment and events delivered right to your inbox every weekday, plus a bonus Week in Review email on Saturdays.

What We’re Doing

Shepherd Express markets Best of Milwaukee to residents and frequent visitors through as many channels as humanly possible, including:

• Print advertisements in Shepherd Express during the nomination round, finals round and once the winners are announced
• Online and mobile advertising across the Shepherd website and our Facebook page
• Email marketing to Shepherd Express network
• Posters at interested venues

What You Can Do: 9 Ideas

1. Share the appropriate ballot link on your Facebook page during the voting period. After all, you’ll need to get some love from your customers in order to make it into the finals round. Use the hashtag #BOM2021. You can link directly to any subcategory, just click the subcategory in the navigation to discovery the full link.
2. Download the image at the top of this article and share it on Facebook, Twitter and Instagram with links to vote.
3. Tell your employees to vote for you and direct them to https://shepherdexpress.com/best-of-milwaukee/2022.
4. Purchase an online ballot ad. There’s still space in many categories. Contact your sales representative today to talk about available opportunities.
5. Snap and post a behind the scenes pic of some of your employees voting on their phone with a link to the ballot.
6. Snap and post a pic of the exterior of your business with a link to the ballot.
7. Display provided marketing materials for Best of Milwaukee in prominent places.
8. Promote your participation in Best of Milwaukee on your website and social media.
9. Prompt employees to talk with customers about voting in Best of Milwaukee.
10. Don’t forget to follow and tag @ShepherdExpress on social media in your campaigns to get out the vote! 

So get out there and make sure your customers know about your campaign to win your business’ Best of Milwaukee category!

by
Shepherd Express Staff

Sep. 30, 2022

3:56 p.m.

Originally Appeared Here

For businesses that collect, process, and explore innovative uses of personal information, last month marked a watershed moment in the ongoing evolution of the U.S. regulatory landscape. Cracking down on the cosmetics brand Sephora, California’s attorney general announced the first enforcement settlement under the new wave of comprehensive state privacy laws that began with the California Consumer Privacy Act (CCPA) and continues with a number of new laws set to take effect across the country in 2023.

History of U.S. Privacy Regulation

Historically, U.S. privacy regulation has applied three primary frameworks:

1. Sector-specific laws that tightly police the uses and disclosures of personal information in certain industries (think HIPAA for health care information, FERPA for education records, GLBA for financial information)

2. Activity-specific laws that regulate certain uses of personal information considered particularly invasive (think ECPA for wiretapping, COPPA for children’s online privacy, CAN-SPAM for email marketing, and TCPA for phone and text message marketing)

3. General prohibitions against false or misleading disclosures to consumers regarding how their information will or will not be treated.

In essence, this has meant that, unless your business operates within a heavily regulated sector or engages in fairly obviously sensitive activities, your exposure to privacy enforcement or litigation should be negligible, as long as your data operations don’t directly conflict with your express privacy notices.

But that model is rapidly changing, with California, Virginia, Colorado, Connecticut, and Utah enacting generally applicable (not industry-specific or activity-specific) laws that impose a number of affirmative obligations and substantive restrictions poised to reshape what covered businesses must and cannot do with personal data. And more such laws may be coming, including in New England and at the federal level.

Sephora’s Mistakes

What did Sephora get wrong, according to California? Through its use on its website of third-party tracking technologies for analytics and advertising purposes, Sephora sold consumer personal information, failed to tell consumers it was selling their personal information, and did not allow consumers to opt out of the sale of their personal information.

This enforcement settlement, which focused on nearly ubiquitous third-party tracking technologies, is a sobering reminder that all businesses need to evaluate their compliance with the new wave of state laws – not just CCPA, which has been in effect since 2020, but also with the new laws taking effect in 2023 and beyond that build off of and extend CCPA by regulating additional categories of activity and empowering individuals with new rights.

New Consumer Privacy Series

In the weeks and months ahead, Pierce Atwood’s cross-disciplinary privacy and cybersecurity team will post a series of short articles highlighting aspects of the new laws that are particularly important to our client base, with a focus on midsize and small businesses that may be wrestling with privacy compliance and regulatory and litigation exposure for the first time.

It is important to note that whether your business is currently subject to one or more of these new state privacy laws (and we will certainly devote space in our series to the laws’ applicability), we encourage you to pay attention to the general themes we will be highlighting.

Even if your business is not subject to any of these laws today, there is a good chance it will be at some point in the near future, and knowing what these laws restrict and require can be a significant advantage in ensuring your products, services, and business operations can withstand with minimal disruption the impacts of new privacy laws sure to follow. These laws also reflect an underlying shift in how consumers expect businesses to treat their personal information, making them a useful tool for thinking about privacy-related reputational and consumer trust best practices.

Originally Appeared Here

LONDON, UK, September 30, 2022 /EINPresswire.com/ — The increasing adoption of the 5G telecom network and artificial intelligence (AI) solutions is starting a five-year technological revolution.

As 5G and AI solutions mature up to 2027, they will have an increasing impact on businesses, economies and the environment, part two of the How Sustainable is the Technology Sector? report states.

This five-year revolution will focus on technology for good and will also help in sustainability and carbon reduction measures, sector leaders tell global thought leadership consultancy, iResearch Services.

Emanuel Kolta, Senior Analyst, Network Sustainability and Innovation at GSMA Intelligence, says, “The main purpose of 5G telecoms network will move from connecting people to connecting things. It could be connecting salmon farms in the ocean. In every industry, there are applications that would bring benefits.”

Industry, manufacturing and agriculture and the service sector will all see major positive impacts.

“It’s not necessarily about speed, but what you can connect. For instance, you would be able to control a crane from a shared service centre, rather than having to be there in person. The tech industry will help many other industries to operate in a more efficient manner.”

One of the big opportunities, but also one of the greatest challenges, is the pace of change and evolution in the technology sector.

Russ Shaw CBE, Founder of Tech London Advocates and Global Tech Advocates, a network of more than 13,000 tech leaders, entrepreneurs and experts, says that the tech industry will need to embrace new technologies to minimise climate change.

“In addressing the climate crisis, we will need not only to embrace new technologies, but also rethink how we measure and use data, and ensure the culture of our sector is rooted in sustainability,” he says.

This will mean tech companies making it a key priority to measure their power consumption and CO2 emissions for a product’s entire lifespan.

Bruno Sarda, Partner/Principal, Climate Change and Sustainability Services, for international professional services network EY, says the tech industry should use Big Data and AI in an innovative way to maximise green energy supply and demand.

“Now you’ve seen really innovative [tech] companies consuming green energy when it’s available and by matching, or at least on an hourly basis, using a lot of real-time technologies and a lot of Big Data and artificial intelligence to start matching supply and demand.

“They look at where it’s using power and how that compares to the amount of available renewable power in that load zone. It’s an innovative use of technology to help decarbonise the tech sector. If you look at a place like California or the Pacific Northwest, there will be abundant solar energy, that isn’t necessarily getting used by the utilities, versus night-time in Texas that has a lot of wind power.”

In the first How Sustainable is the Technology Sector? report, iResearch Services questioned 550 technology executives in 11 countries. The second report contains qualitative responses from tech leaders.

iResearch Services also provides thought leadership webcasts, podcasts and blogs on technology and sustainability. For more details, email marketing@iresearchservices.com or visit www.iresearchservices.com.

About iResearch Services
iResearch Services is a global data and insight-driven thought leadership agency. Research is at the heart of everything we do, with evidence-based research knowledge empowering brands to connect with their audiences to build digital trust and be respected as thought leaders. Thought leadership enables brands from all sectors to become powerful authorities, helping them to deliver influential, impactful, insight-based opinions. iResearch Services helps clients to unearth customer challenges and tackle topics to drive business and societal change. Our all-encompassing service, from research to thought leadership, to activation and lead generation strategies, makes us the thought leadership partner of choice for clients across technology, financial and professional services.

Madelaine Oppert, Senior Marketing Manager
iResearch Services
+44 7563 584705
email us here
Visit us on social media:
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September 30, 2022, 07:30 GMT

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Originally Appeared Here

IRONSCALES has been named one of the Best-Of Cybersecurity award winners in four categories by Expert Insights for the cloud-based anti-phishing platform

IRONSCALES has been awarded Fall 2022 Expert Insights “Best-Of” awards in the categories of Phishing Simulation, Email Security, Phishing Protection, and Security Awareness Training solutions. IRONSCALES is an Atlanta-based technology provider specializing in email security and security awareness training that provides businesses with a complete solution for enterprise email security.

Expert Insights’ Best-Of Awards recognize exceptional cybersecurity providers across multiple categories including cloud software, security, and storage, highlighting up to notable 11 vendors in each category.

Their Best-Of award winners are carefully chosen by its inhouse team of editors, based on extensive research into each solution’s merits for its performance and functionality, customer reviews and how they compare to other vendors in the market.

Marketing Technology News: Swedish AdTech company, BrightBid taps into London’s Dynamic Start up Scene to Accelerate Growth

All recipients of these awards were specifically selected for their outstanding features, strong capabilities, and positive user experiences. Expert Insights also takes into consideration pricing, target markets and the deployment process when selecting the top vendors.

You can view the full list of Expert Insights award winners here.

IRONSCALES earned its award thanks to the cloud-native, API-based email security platform is continuously learning, detecting and remediating advanced threats at the mailbox level, before and after email delivery.

Eyal Benishti, CEO of IRONSCALES, stated, “We are honored to be recognized once again by Expert Insights. It is a testament to our focus on delivering a powerful yet simple email security solution that is leading and reshaping the ICES category. We will push for continuous innovation to provide the highest level of threat detection and classification to our customers.”

Marketing Technology News: MarTech Interview with Etai Beck, CEO at Folloze

Originally Appeared Here

Budget season is upon us. Do you feel stuck in your paid media campaigns for your hotels?

Founder, Stephanie Smith, in her presentation talks about different strategies and budgets for paid media for your hotel.

There is no single magic bullet that will bring in your perfect guest at the perfect time at the perfect rate.

Before Developing your Paid Media Plan

Before you start planning your 2023 dollars to spend on digital advertising, you need to know what is and is not working.

Please, try not to take last year’s spend and increase by X%. Making any decisions in the past 2 years is not going to be fruitful.

I promise you, if you can give them a solid WHY, you will get better buy-in.

Do you truly understand the various stories being told (or not told) of your hotel via all its online channels?

Is your spend based on gaps that need to be filled in terms of the entire customer journey? Are there certain areas that are prohibiting performance or poor rankings?

Do you have a health channel mix? How is your channel mix versus the competitive set?

Do you account for seasonality?

Understanding Each Paid Media Channel

Once you have answered the questions above and have a good grasp on your opportunities, it is time to understand the KPIs you want to impact and the goals you want to achieve.

With each channel, think about:

When to use: It depends on the gap you have to fill….

What is the goal: Options could be for awareness, engagement, website traffic, specific audience targeting, channel shift,

Who are you targeting: Options could be transient guests, meeting planners, repeat guests, previous website users, users with specific interests, users in specific locations, guests of your competitors. The list goes on.

Add More Tools to your Hotel Paid Media Toolbox

Here are some tools to consider adding to your arsenal. Some you know, some you may not.

• OTA Ads – Everyone’s go-to is Expedia TravelAds, but you can also run Booking.com/Priceline ads. They generally spend less but sometimes have a higher ROAS
• Metasearch – Channel shift from OTAs to Direct. (Don’t spend here if you don’t need it!)
• Sponsored Listings – Gain more exposure via higher placement on sites like TripAdvisor, Kayak and Google Property Promoted Ads
• Social Media Ads – Excellent niche targeting that is cost effective to target specific transient segments
• Email Marketing – Different options here depending on your brand and if you want to target new transient guests, past guests or meeting planners
• Google Adwords (Search Engine Marketing) – When your organic presence is struggling or target terms you will never rank for
• Display Ads – Many different providers and use cases here depending on your brand and target market. Best for creating awareness or exposure, as it is generally top of funnel channel
• Device ID Targeting – A type of display ads that uses your cell phone to determine physical location in the last 18 months. Sample use cases are your previous guests (or your competition’s), airport travelers, event/convention attendees, etc
• Remarketing – A type of display that reminds users of your hotel and encourages them to book, AKA “stalker” ads

Hotel Digital Paid Media Planning Webinar

Watch the entire presentation (approximately 30 minutes) below.

For more information, contact [email protected]

Stephanie Smith
Founder and Digital Matriarch
+1 540 239 1052
Cogwheel Marketing

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Originally Appeared Here

 Digital marketing is one of the most powerful tools you have at your disposal. It can help you grow your business, get more customers, and drive more sales. You don’t need to be a “digital expert” to use digital marketing effectively. Many people find that starting with a basic understanding of digital marketing will give them the best results. Here are five ways to use digital marketing to grow your business:

Why Use Digital Marketing.

Digital marketing is the process of using electronic media to promote and market a product or service. It involves using digital channels, such as social media, to connect with customers, generate leads, and measure customer engagement. Digital marketing can be used in several ways, including online advertising, email marketing, and search engine optimization.

How Does Digital Marketing Work

Digital marketing works by creating an automated user experience for customers. This means that businesses can use digital channels to interact with their customers in a way that is convenient and engaging. For example, businesses can use digital channels to:

-Generate leads

-Measure customer engagement

-Build relationships

-Respond to customer feedback

-Create a customer-obsessed culture

The Benefits of Using Digital MarketingThe Benefits of Using Digital Marketing

-Lowering the cost of marketing

-Grow your business faster

-Generating more leads

-Increasing customer satisfaction

-Reducing advertising costs

-Running your business more efficiently

How to Use Digital Marketing to Grow Your Business.

Digital marketing includes all the various methods used to reach and engage customers through online platforms. These include website design, development, and operation; social media campaigns; search engine optimization (SEO); email marketing; and digital content marketing.

Use Digital Marketing to Increase Your Sales

Digital marketing can be used to increase sales by providing new or interesting products or services, increasing brand awareness, building empathy for a product or service, or driving traffic to an online store. Additionally, it can be used to generate leads and sales opportunities from potential customers.

Use Digital Marketing to Gain More Engagement

Digital marketing can be used to increase engagement with customers by providing engaging content, developing customer relationships, or conducting targeted ads that target specific individuals or groups of people. also engage customers through social media, email marketing, and other online channels.

Use Digital Marketing to Increase Your Revenue

Digital marketing can be used to increase revenue by providing new or interesting products or services, increasing brand awareness, generating leads and sales opportunities, or driving traffic to an online store. Additionally, it can be used to conduct targeted ads that target specific individuals or groups of people.

Tips for Using Digital Marketing to Grow Your Business.

Digital marketing is a powerful tool that can be used to reach a larger audience. By using social media, website content, and other digital channels, you can build an audience for your business and increase your reach.

Use Digital Marketing to Increase Your Revenue

By using digital marketing strategies to generate revenue, you can increase your bottom line and stay afloat in today’s economy. Many businesses use online advertising to target specific demographics and sell products or services. Additionally, online surveys can provide valuable data about your customers and help you improve your product or service.

Use Digital Marketing to Grow Your Business

Digital marketing can also be used as a way to grow your business by increasing sales and generating new customers. By utilizing email marketing, webinars, social media advertising, direct-mail campaigns, or other digital means, you can bring in new customers and drive growth for your business.

Conclusion

Digital marketing is a great way to grow your business. By understanding the different types of digital marketing, using them in various ways, and making necessary adjustments, you can increase sales, increase revenue, and grow your business.

Originally Appeared Here

ActiveCampaign saved Australian businesses nearly four million hours in the past 12 months with customer experience automation

Sydney, September 26, 2022 — ActiveCampaign, the leader in Customer Experience Automation (CXA), saves each Australian business customer an average of 46 hours per month on administrative tasks so their staff can focus on more strategic work. The company saved businesses across the country nearly four million hours in total this past year. With the Jobs and Skills Summit earlier this month revealing the current stress among employers to boost productivity, it’s clear businesses need to lean into marketing automation and sales automation. The CXA platform’s no-code solutions allow businesses to capitalise on interactions across channels to retain existing customers, engage new leads and grow.                    

                                   

Nearly half of businesses using CXA report they now spend more time talking to customers because of time saved through automation. The Summit addressed the need for automating routine tasks to improve productivity and ensure Australians are spending their time on strategic and high-impact work. ActiveCampaign’s no-code technology addresses the current skills shortage in the country and is designed to empower businesses with technology anyone can use, while also setting employees up to provide powerful, best-in-class customer experiences.                            

                                                

Additional ways ActiveCampaign sets up Australian businesses for success

                                                                                                                                                                 

• Launching a reimagined email designer allows businesses worldwide to build better emails that truly engage their customers. With the ability to design in HTML, save content blocks across campaigns and automate relevant content, customers will see the real impact of a tailored customer experience.

 

• Offering 850+ recipe automations to help businesses send abandoned cart reminders, handle booking requests, send RSVP confirmations through Postmark and more. ActiveCampaign recently launched 11 new Postmark recipes for a variety of common use cases, helping business owners sell across multiple marketplaces and ensure their operations are connected. 

 

 

• Partnering with Onesend, allowing joint customers to send personalised emails at scale with the click of a button. What might have been a four hour job previously (because of the number of tasks required to create, prep, design and send campaigns across hundreds of accounts) is brought down to minutes by using Onesend’s tool, OnesendHQ 

 

“Today’s customers expect businesses to be available when they are in need of your services. They expect quick follow-up and will shift attention to competitors if their loyalty is not rewarded with a great customer experience. That’s why automation is becoming increasingly important to remain relevant,” said Jason VandeBoom, founder and CEO of ActiveCampaign. “Platforms like ActiveCampaign automate a lot of routine activities and free up teams to better serve customers with more complex needs. Technology creates transparency between a business and its customers in ways that weren’t possible or seen before.

 

“Our partnership with ActiveCampaign only continues to grow because of how quickly our joint customers scale through the power of CXA,” said Scott Thomas, co-founder of Onesend, an ActiveCampaign partner. “Between the hours saved, improved customer experiences and confidence in the use of ActiveCampaign’s platform, it’s clear that CXA is the solution to skills and labour challenges here in Australia.”                   

                                                                                                      

“ActiveCampaign and Onesend have saved my team hundreds of hours by enabling us to create and send national email campaigns in just minutes,” said Cameron Osborne at Office Choice. “Not only does the technology save our employees time, but anyone that logs into the dashboard is able to send personalised email campaigns at scale and better understand the customer journey, no prior knowledge or coding required!”                                            

 

About ActiveCampaign                                                                       

ActiveCampaign’s category-defining Customer Experience Automation Platform (CXA) helps over 180,000 businesses in 170 countries meaningfully engage with their customers. The platform gives businesses of all sizes access to 850+ pre-built automations that combine transactional email and email marketing, marketing automation, ecommerce marketing, and CRM for powerful segmentation and personalisation across social, email, messaging, chat and text. Over 70% of ActiveCampaign’s customers use its 870+ integrations, including Microsoft, Shopify, Square, Facebook and Salesforce. ActiveCampaign is one of only 17 products with over 10,000 positive customer reviews on G2.com, scoring higher in customer satisfaction than any other solution in Marketing Automation, CRM and E-Commerce Personalisation and is the Top Rated Email Marketing Software on TrustRadius. Pricing starts at just US $9/month. Start a free trial at ActiveCampaign.com.                                                                                                                                                               

 

 

 

Originally Appeared Here

Today’s marketing leaders are operating in a complex environment. Trust me I know it. They are facing bear market budgets, having to adapt to the impact of the pandemic, which has created both altered workforce dynamics and customer behaviours, and new channels and privacy regulations have to be taken into account. This is all compounded by headwinds of a global macro economic recession driven by turbulent geopolitics, stretched supply chains, increased commodity rates, rampant inflation, and a whole lot more. In order to succeed, marketers will need to pivot and shift strategies to continuing operating business as usual. The tech sector will continue to be dominated by efficient growth for years to come — marketers need to ensure the marketing mix is optimal now, to maximise business growth amid economic uncertainty.

Below are some of the most important trends and predictions that B2B marketers need to be aware of, from artificial intelligence to video marketing. All of which help marketing leaders and their businesses stay relevant, profitable, and ahead of the competition. Ultimately, focus on what is generating pipeline and leading to conversion. Don’t overly waste your budget on branding campaigns, remember B2B is not B2C. So amplify brand through demand!

Marketing Technology News: MarTech Interview With Jorge Poyatos, Co-founder at Seedtag

Do you know the top 7 B2B marketing trends?

Here are the top seven B2B marketing trends:

Artificial intelligence will mature and become a critical component of marketing strategies

Artificial Intelligence (AI) technology has proven to solve an array of problems, and have been used to build products across industries. While AI was seen as an incredibly complicated technology for enhancing technology projects, such as enormous digital transformation initiatives or  technology implementations, in the past —  AI now is embedded in a wide range of marketing technology and should be a part of how organisations balance engagement, scalability, automation, and human interaction.

As the technology becomes more available and accessible, AI can help with everything from content creation to target audience research and lead generation. However, don’t assume AI is a replacement for creativity – computer-generated content will not connect entirely to your audience. Even with AI image generators, such as  DALL-E, used commercially and at scale, AI will only get you 60% of the way to the finish line.

Video marketing is a channel with a lot more to give

Popularity in video marketing has surged for a few years now, with YouTube & Vimeo becoming a few of the major search engines for brands to tap into. Despite the thirst for more visual video content, video marketing is a channel that’s still relatively untapped and unused.

While video is arguably the most powerful B2B marketing tool for marketers, its popularity will only continue to surge in the future. Video is an incredibly effective way to communicate with your target audience and build trust and credibility with potential and current customers.

Video marketing is beneficial as the attention span of your audience decreases. It’s a great channel to capture user attention and tell powerful brand stories. According to Cisco’s Annual Internet Report, video will account for 82% of all online traffic this year. Additionally, 84% of users say in the report that they are more likely to invest in a product or service after watching a video. Video marketers, take note, as video marketing for B2B differs greatly from video marketing for  B2C. Product placement still plays a pivotal role over ‘emotive’ B2B engagement.

Personalisation will drive engagement

In the years ahead, audiences expect marketers to have a grasp on who they are, and what they like – but simply knowing is not enough. Moving forward, organisations need to operate in an omnichannel to ensure all touch points and communications are captured — from chatbots to social media and email.

Customers will expect marketers to use available information for tailored marketing messaging, and will only want to see relevant and personalised content. B2B marketers who can personalise their content and message based on consumer data will be in a great position to succeed in the coming years.

“Attract, acquire and retain”: why content marketing remains crucial

Content is king in the world of B2B marketing, especially if content teams want to attract and retain customers.. B2B content marketers will need to generate high-quality and engaging content, and deliver content through optimised  digital channels.

That means creating blog posts, podcasts, infographics, eBooks, and more that provide value to your target audience. Interactive and audio content has also become a driver for more engagement, so don’t think ‘content’ implies only written. However, nothing beats the voice of the customer and advocacy beats all forms of self-generated content. Where possible, let your customer tell your story for you.

Get account-based marketing right

Account-based marketing (ABM) is a popular strategy that has emerged in recent years.  The marketing strategy focuses on targeting specific accounts as opposed to individual leads. For most businesses, executing ABM strategies leave a lot to be desired. If done correctly, ABM is effective and helps marketers generate sales engagement with key accounts.

What’s often lacking is the depth and quality of such initiatives. ABM is a time-intensive activity that can include social listening, lead intelligence, personalisation, sales alignment, and more. Most marketing teams do one or more of the above, but very few do every single element.

Not every marketing organisation is mature enough for ABM. If your team is evolving or on a team that’s scaling up,  then this strategy is not for you. Instead, focus on cluster marketing, and forget hyper targeting content to your audience.

Focus on third-party validation and social media marketing to build greater buyer trust

Third-party validation and social media marketing are necessary components for building brand awareness and trust, and can get marketers in front of the target audience. Here are two key channels to take note of:

• LinkedIn: LinkedIn’s B2B targeting capabilities set it apart from other social media channels. With advanced filters around job titles, company size, industry, geography and more, it’s easy to see why it is seen as the perfect B2B marketing channel.
• Third-party reviews websites: Reviews play a vital role in the success of any B2B marketing strategy. Gartner insights state software buyers use online reviews to research a business before making a purchase decision. Companies are also investing heavily in review sites such as G2 and Capterra.

Data-driven marketing is key

Data is becoming an increasingly critical tool for marketers because data can help teams understand target audience, track your marketing metrics, and budget allocations. B2B marketers who leverage data effectively and efficiently will have what they need to succeed.

Traditional approaches to measuring softer metrics must be pushed out the door, and newer techniques need implementing to get a better, data-centric view of what works and what doesn’t. Third-party cookies, customer retention, and marketing attribution models are examples.

While B2B marketers don’t need to be forensic accountants, marketers need to understand what is working and what isn’t.Once marketers understand this, teams need to double down on the strategies leads to conversion and pipe.

Understand how to be a more effective B2B marketer

There are a plethora of B2B marketing trends to watch out for in the years ahead. If marketers want to be successful in B2B marketing, teams need to incorporate trends into their marketing strategy to stay ahead of the competition and attract and retain more customers.

Marketing Technology News: Finding the Communication Sweet Spot

Originally Appeared Here

Estate planning is a complex, competitive area of law. You need a strong estate planning law firm marketing strategy to encourage new clients to reach out to you for your services. Digital marketing for niche law firms can be complicated, which is why it is essential to understand the best practices. You may know that estate planning is crucial for families if a loved one passes away, but how do you convey that message to website visitors? To learn how your law firm can improve its online presence, visibility, and authority, we will look at what you need to do to get started on a customized marketing strategy and what tactics you should consider to ensure your strategy is a success.

Estate Planning Law Firm Marketing: Getting Started
No matter whether you are looking to revise your current marketing strategy or you have recently opened a law firm and are starting from scratch, devising a digital marketing strategy for your website and social media pages can be intimidating. However, there are steps you can take to make the process easier. For example, you want to start by defining your target audience and determining what makes your estate planning law firm unique.

Who Is Your Target Client?
Who is your ideal client? What characteristics make them your ideal client? Are you considering factors like location, education, career, finances, etc.? If you do not already have a client profile, it is time to create one. Consider the types of clients best suited for your law firm. Your target demographic could morph over time, so it is crucial to reevaluate your target every so often so you can adjust your marketing strategy.

What Makes Your Law Firm Unique?
Estate planning is highly competitive, primarily if you practice in large, metropolitan areas. In order to set yourself apart from other law firms and estate planning professionals, you need to define what makes your law firm unique. If you are struggling, consider how your credentials, experience, and education impact your services.

Estate Planning Law Firm Marketing: Best Practices
In order to develop the most comprehensive and effective marketing strategy, you need to consider best practices. Note that best practices often change as technology and trends change, so it is important to stay on top of industry standards. Read on about the most common strategies for increasing your website traffic and lead generation.

Write and Publish High-Quality, Relevant Content
One of the essential elements of a marketing plan is the content strategy. Your content has immense influential power when it comes to visitors reaching out to you for more information or a consultation. The most meaningful content should be included on your practice area pages, where you discuss your estate planning services and why they are important. It is also important to have a regularly updated blog to show website visitors that you stay abreast of trends.

Use SEO to Improve Organic Website Traffic
Search engine optimization (SEO) is just one way you can work to improve your website’s organic traffic. To start implementing SEO-friendly strategies, evaluate your competition. Use tools like Google Analytics to learn about your website’s performance compared to that of your competitors. You can collect information on clicks, traffic, bounce rates, etc. With that information, you can inform your marketing strategy to improve your organic traffic.

Consider Strategies to Improve Conversion Rates
Conversion rates refer to individuals who visited your website and ultimately became clients. To improve your conversion rate, you need to ensure your website is both usable and authoritative. In terms of usability, your website visitors must be able to navigate your site with ease and find the information they are seeking without any difficulty. If important information is buried, they will likely leave your site and seek answers elsewhere. As far as authority goes, you want your website to convey that you have comprehensive knowledge of estate planning and are prepared to guide your clients in a direction that suits their future.

Proudly Display Positive Reviews
Client reviews can have a significant impact on your website’s success. The more positive reviews you have, the more traction you will likely get. It can be challenging to encourage clients to offer thoughts, which is why it is crucial to implement a review strategy somewhere in your client lifecycle. You might consider promoting reviews on social media or installing a plugin on your website that imports reviews from Google. You can also add positive feedback to your website.

Consider Generator Leads Through Email Marketing
Another strategy to consider in terms of lead generation is email marketing. If you start an email nurture series to encourage potential clients to reach out to you for guidance with their estate planning, you can share information and boost the chances of contact. A common email marketing strategy is to send out a monthly newsletter that allows you to keep in touch with past, current, and future clients.

Learn How to Run PPC Ads
Pay-per-click ads are a popular way to boost in-organic website traffic. When you use Google Ads to set up an estate planning law firm advertising campaign, you can target your specific clientele. With paid search ads, your ads will appear at the top of search engine results pages (SERP) when Google believes they are relevant to queries. You can optimize your ads to include elements of the questions you think your target audience is searching for.

Post Regularly on Social Media
If you do not already use social media, it is time to start. Facebook, Twitter, and LinkedIn are among the most common platforms for attorneys. Facebook and Twitter allow you to connect with potential clients in a personalized fashion, while LinkedIn is great for networking with fellow attorneys and potentially getting referrals. The secret to social media is consistency. You will not gain a following if you only post once in a while. Instead, you need to post regularly (think daily) to stay relevant and increase your chances of your target audience seeing your posts.

Digital Marketing: Next Steps
Developing a quality estate planning law firm marketing strategy takes time. You may even need to try multiple techniques in order to see ample progress. As long as you keep at it, you can rest assured that your law firm will have a visible and strong online presence that encourages a growing clientele.

Annette Choti, Esq. graduated from law school 20 years ago, and is the Founder of Law Quill, a legal digital marketing agency focused on small and solo law firms. Annette wrote the bestselling book Click Magnet: The Ultimate Digital Marketing Guide For Law Firms, and hosts the podcast Legal Marketing Lounge. She is a sought-after keynote and CLE speaker throughout the United States and Canada. Annette used to do theatre and professional comedy, which is not so different from the legal field if we are all being honest. Annette can be found on LinkedIn or at annette@lawquill.com.

Originally Appeared Here

Tipped over with bundles of trash emails lying for no reason in your inbox. These emails are actually marketing emails that one receives after registering on any platform. It can be in form of a newsletter, sale or new product launch email, or something to influence your lifestyle. Filtering out the necessary and unnecessary emails is not an easy task. Relating to your pain we have got an amazing way to delete all of these emails in a simple go.

In definition, email marketing is a business move of sending a commercial message, typically to a group of people, using email, which involves using email to send advertisements, request business, or solicit sales or donations. However, not all these emails are unnecessary time, but they end up filling your Gmail inbox and other important emails may get lost. 

How to delete all the promotional emails in one go?

These promotional emails only reach your inbox once you subscribe or register to an organization or company. Although, these promotional emails come with an ‘Unsubscribe’ button at the end. Once you hit this button, these emails won’t pop into your inbox. Other than this, you can delete all the promotional emails in one go with the below steps:

•  Login to your Gmail account on your desktop
•  In the search bar, type unsubscribe and enter. 
• A list of all emails with the Unsubscribe button will appear.
• Tick the box here to select all the emails.
• Hit on the delete button. 
• Also, you can exclude some emails.

Also, there are some ways to get rid of these promotional emails before they reach your inbox. And the four different options are as follows:

• Unsubscribe from mail lists
• Create a filter and auto-delete promotional emails
• Report all these promotional emails as Spam
• Block the sender of promotional emails.

As per the latest reports, Google has announced the widget for the Lock Screen, for most of its products like Gmail, Google Chrome, Google Drive, Search, and Google News.

Originally Appeared Here