By: Slick Marketers |  0 Shares     15 Reads

January 26, 2023 // Franchising.com // For over 6 years, Slick Marketers has been the top marketing vendor for Sola Salons and now proudly represents over 50% of the 650 Sola Salons locations. Due to the overwhelming demand for the company’s expert marketing solutions and services, Slick Marketers exhibited at this year’s Sola Summit in Phoenix, Arizona. The three day conference was centered on the theme of “Building on the Best”. The agency boosted the overall experience for franchisees by providing one-on-one customized marketing brainstorming and planning sessions that focused on best practices. With their efforts aimed at continuing to grow their client’s customer base and customer satisfaction, there were three takeaways from the event.

1. Leverage national and local marketing for optimal results.
2. Channel knowledge, experiences and best practices.
3. Avoid tunnel vision and implement multiple marketing mediums.

Combined Forces For the Win

As a franchisor, Sola Salons has unlocked the key to success by encouraging franchisees to build on national campaigns by customizing and adapting it to their local markets. The ability to personalize national marketing campaigns to reflect the local market is essential to meeting market demands and driving growth. The corporate team at Sola Salons dedicates their efforts on a national level, spreading brand awareness of the business model and making Sola Salons a household name. With Sola’s combined local and national marketing efforts, franchisor and franchisees benefit equally. Everyone wins.

Building on the Best

The theme of “Building on the Best” reverberated throughout the summit. The Slick Marketers team saw first-hand how the wonderful Sola franchise community came closer together, as they supported each other, sharing knowledge and best practices. The Slick team also witnessed seasoned franchisees taking the time to mentor newer owners, as well as new franchisees raising questions that were previously unasked. It was a wonderful reminder that by sharing information and best practices, a group can overcome challenges and yield widespread success.

Notably, Slick Marketers’ long-time client, Mike Meilleur was honored as the Sola Salons 2022 Franchisee of the Year. Slick Marketers began marketing for 3 of Meilleur’s locations in 2019. At the time, one of the locations was suffering from occupancy issues with high turnover and low-traffic. Together, Slick Marketers and Meilleur pinpointed a strategy that focused on lead generation and tenant retention. This program highlighted individual tenant’s businesses and established Meilleur’s locations as the gold standard of salon suite concepts. Over the years, Mike leveraged these best practices as he built out two additional successful locations and expanded a third to accommodate an additional 14 salon studios.

Meilleur shared, “Having a marketing agency like Slick Marketers, that is constantly bringing new ideas and strategies to the table is essential to success.”

Everything is on the Table

During countless conversations with new and existing clients, a surprising concept emerged. Many clients discussed the resurgence of what are now considered antiquated marketing methods, such as direct mail, print ads, and radio. These traditional methods of marketing have been overlooked in recent years, as digital marketing methods broke new ground. Although we are in a digital era, traditional marketing methods now have a bigger impact. With most consumers receiving very few pieces of mail, a direct mail campaign has recently generated a greater ROI. Regardless of the industry, an omni-channel approach with synergy between traditional and digital efforts is the ideal direction for sustained marketing success.

Success All Around

The resounding success of the Sola Summit is still being permeated throughout the Slick ranks. The team continued “Building on the Best” by examining the main takeaways from the conference and using that knowledge to develop new marketing strategies pertaining to every aspect of client campaigns. The company’s best practices and strategies have proven to be successful in multiple industries throughout North America. The team can’t wait to further implement new ideas and strategies to grow their clients’ businesses in 2023.

About Slick Marketers

Slick Marketers is a woman and minority owned full-service franchise marketing agency focused on pioneering marketing strategies and initiatives to help franchise brands realize their goals. Backed by a professional team and a remarkable portfolio of successful case studies, the agency has set the gold standard for creativity, reliability, and performance. Their services include Google Ads, social media marketing and management, email marketing, text/SMS marketing, content writing, graphic design, photography, and more.

To contact Slick Marketers, use the following contact details:

SOURCE Slick Marketers

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Media Contact:

Nikki Ong
Slick Marketers
(714) 496-4499

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Job summary:
Grubb Properties (www.grubbproperties.com), a 60-year old U.S.-based real estate development and management business, is seeking a talented, curious and motivated Digital Marketing Manager / Senior Manager to oversee and manage our digital channels and be the ‘expert voice’ on how we evolve our web and digital strategy.

This position will manage, build, and implement the overall digital marketing strategy with input from the team and external partners. They will manage the digital experience, increasing relevant visitor traffic and capturing and analyzing data on channel performance The digital manager will develop, execute, analyze and optimize demand and lead generation programs via our digital platforms and be a key team member with high visibility. Primary to success will be passion for all things digital and the experience they can create with all our audiences.

Responsibilities:
Website/digital platforms
• Manage external partners on website updates (Drupal CMS), maintenance, SEO, site builds and navigation
• Track user engagement and recommend strategies and updates to keep the platform fresh, including adding functionality and tools to improve user experience and results
• Manage SEO with external partner to ensure capture of qualified leads
• Manage, track and report on digital marketing channel performance through ROI, attribution, and conversion reporting
• Partner with team on development of marketing campaigns and build digital assets including landing pages, forms, email templates in HubSpot, and automation workflows
• Research and monitor competitors’ digital marketing activity to ensure we are differentiated and keeping pace
• Research new trends and attend training and conferences to stay up to date on digital marketing technology and tools
• Marketing and relationship management
• Manage and report on marketing automation platform HubSpot, including landing pages, email marketing, reporting/dashboard structure, automation, audience segmentation form/lead generation, CRM integration, and more.
Lead generation
• Conceptualize, create, and execute digital aspects of multifaceted campaigns on both owned and earned channels focused on lead generation and customer growth, including fostering Marketing Qualified Leads into the active sales pipeline
• Manage and create email marketing campaign assets, strategies, and reporting to optimize views, asset downloads, and responses to ‘call to action’ requests
• Contribute to the robust data analytics model to track campaign and channel success
• Continuously improve campaigns and operational activities by leveraging industry best practices and new techniques and keeping an eye on competitor advances

Knowledge and critical skills:
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
• Bachelor’s Degree in related discipline preferred
• Five to seven years of digital marketing/sales experience
• Mandatory experience with HubSpot or similar, desired experience with Drupal,
• 2+ years in data analytics and performance reporting
• Digital experience in building/managing lead generation marketing campaigns, nurture programs, pipeline facilitation and ultimate prospect conversion
• Proven experience working with digital tools and analytics packages such as Google analytics, email marketing platforms, marketing automation, user segmentation, CRM tools and SEO expertise
• Skilled in MS Office suite
• Exceptional verbal, written communications skills
• Ability to collaborate, work with speed and across functions
• Ability to successfully prioritize and manage multiple projects simultaneously
• Knowledge in survey programs a plus
• Experience managing external vendors a plus, and in particular offshore vendors
• Results oriented, driven to succeed

Physical demands and environmental factors:
• The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job.
• Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
• Works under moderate supervision
• Combination of working remotely and in the office setting of our Charlotte HQ
• Critical features of this job are described under the previous headings. They may be subject to change at any time due to reasonable accommodation or other reasons. This job description does not list all the duties of the job. You may be asked by supervisors to perform other non-essential assignments and duties. You will be evaluated in part based upon your performance of the tasks listed in this job description.

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As more B2B marketers begin to see a return-on-investment (ROI) from account-based marketing (ABM), new research suggests that they will be increasing their budget for these initiatives in 2023.

The Account-Based Marketing Leadership Alliance (ABMLA) and Momentum ITSMA recently partnered to publish the “Elevating ABM: Building Blocks for Long-Term Growth” report, and statistics suggested that the majority of organizations (71%) intend to increase their ABM spending in 2023. Furthermore, 50% intend to increase their number of staff dedicated to ABM this year.

However, ABM has not come without challenges for B2B marketers. Some of the top obstacles for those working with ABM include tracking and measuring results, developing customizable campaign assets, and personalizing marketing initiatives to key contacts. Most B2B marketers (46%) are still experimenting with piloting, measuring, and refining their ABM approach.

Many Marketers Still in the Early Stages of Leveraging ABM

While ABM has provided an ROI to some marketers, previous research indicates that many are still in the early stages of implementing this tactic into their strategy. Additionally, not everyone is seeing ROI from ABM initiatives just yet.

DemandGen conducted its “2022 ABM Benchmark Survey,” and data suggested that the majority of marketers (45%) are currently in the early stages of using ABM and testing their program. Furthermore, most respondents (39%) stated that their largest challenge pertaining to ABM has been proving ROI. About 38% cited difficulties surrounding sales and marketing alignment.

At the time of the survey, the majority of marketers (84%) stated that they were primarily leveraging email to engage with the contacts on their ABM list.

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FanDuel is sending out emails to customers letting them know of a security incident that compromised certain private details. According to the email, which we received first-hand, the security breach occurred at a third-party vendor that sends out transactional emails on behalf of its clients like FanDuel. So it wasn’t FanDuel that dropped the ball, at least not directly.

The good news is this could have been a lot worse (like when hackers pilfered $300K from DraftKings two months ago). FanDuel says the unauthorized actor (hacker) did not procure any customer passwords, financial account information, or personal information other than names and email addresses. The bad news is that having access to names and details gives bad actors an edge in perpetrating phishing scams.

This is something FanDuel warns in its email, with one of its bits of advice being to “remain vigilant against email ‘phishing’ attempts claiming an issue with your FanDuel account that requires providing personal or private information to resolve the problem.” FanDuel reminds users that it will never email customers directly to request personal information to resolve an issue.

“Watch out for any attempted password resets for your account at FanDuel or elsewhere that you didn’t initiate. If you receive one you did not ask for, avoid clicking on any links in the email and make sure your email provider password is secure, and not one that has been reused or compromised in a data breach,” FanDuel warns in its email.

FanDuel also advises customers to frequently update their passwords and to avoid using the same one for multiple sites (computer security 101, really), though its best bit of advice is to take advantage of the service’s multi-factor authentication for an added layer of protection.

How To Enable Multi-Factor Authentication In FanDuel

To enable MFA, click on Account in the lower-right corner of the app, then navigate to Account settings > two-factor authentication and follow the instructions. You can also find an option to “log out everywhere” in this same settings page.

You should absolutely do this. According to the folks at Bleeping Computer, FanDuel accounts are in high demand and are commonly sold on underground marketplaces, in some cases for as cheap as $2. The site also said it confirmed with FanDuel that the third-party vendor referenced in the email is MailChimp, a popular marketing automation and email marketing service.

Earlier this month, MailChimp disclosed a security incident in which a hacker conducted a social engineering attack on its employees to gain access to 133 accounts. In addition to FanDuel, some other affected clients include WooCoomerce, Solana Foundation, and Yuga Labs.

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The start of a new year is prime time for reassessing your small business goals, evaluating last year’s metrics, and putting plans in place for continued growth throughout the year.

There are many facets to analyzing business success, and one of the primary ways to do so is by examining your financial position. Here are several tips and tasks you can bookmark to start the year off strong and find continued success as the year progresses.

Celebrate successes and learn from low points

It’s always important to recognize and celebrate the financial successes of your business from the previous year, where certain ventures and investments brought growth, and which check points were met in order to help you meet your goals. When you take a broad look at things that went well financially, it provides an outline of ventures you may want to continue and the best ways to invest, manage cash flow, and secure capital.

With that, it’s also critical to take a hard look at where things may have gone wrong or did not help you meet your financial goals. If some plans didn’t turn out as you expected, it may be smart to consider cutting your losses and investing your time and money in another avenue that has the potential to bring more growth.

With both your successes and failures in mind, you can build a refreshed plan and may even feel willing to take more risks with higher returns.

Gather all your reports, documents and statements

When you have all your reports in order — such as the income statement, balance sheet, and cash flow statement — you can use these resources to analyze financial health, track key performance indicators, and measure annual performance. This is how you can determine whether your numbers are trending up or down, identify the reasons why, and make any necessary adjustments to meet the ongoing objectives of the year.

Consider investing in digital marketing

This is not a new phenomenon, but it continues to grow exponentially in importance for the success of small businesses. A digital presence and marketing strategy are increasingly necessary in the eyes of today’s client or consumer. This means taking a fresh look at your website, social media presence, thought leadership content, email marketing, and more — all dependent on your audience and where their needs lie.

        
        
        
        
        
        
        
        
        
        
        
        
        
        
        
        
        
        
        
        
        
        
        
        

 

It often takes six to seven engagement touch points with a prospective company before people are ready to make any purchase decisions, and the more they can find about you, your business, and how you help solve their pain points, the more top of mind you will be when it comes to decision making.

Refresh your budget

You can’t set financial goals without knowing how much money you’re able to spend and when. By regularly monitoring your budget, you may find areas where you need to adjust in order to make your financial goals possible — or you may find you need to adjust your goals to align with your budget.

Whichever it may be, be sure not to make too many adjustments for small things that may impact your ability to spend or invest in the long term.

If you’re looking for additional assistance with financial planning and setting up your business for success throughout the year, now is the perfect time to reach out to a professional. At Republic Bank of Chicago, we partner with financial advisers to help you make sure your savings and investments are preparing you for the future you want.

For more information, reach out to our team at (800) 526-9127.

• Mark Wojack is SVP/Head of Business Banking at Republic Bank.

        
        
        
        
        
        
        
        
        
        
        
        
        
        
        
        
        
        
        
        
        
        
        
        

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Sessions explore channels for improved
customer communication and audience interaction. 

By Alexandra Russell

 

The 2023 Direct to Consumer Wine Symposium, which took place Jan. 18-19, was a forward looking affair featuring panel discussions and data presentations focused on future opportunities for the wine industry — and, of course, DTC, in particular.

The opening keynote address from Hugh Scallon, VP and head of video activation for Vayner Media, looked at how dramatically television and entertainment have changed in recent years and what advertising opportunities have been created as a result. In his presentation, TV 3.0 and the Democratization of Broadcast Media, Scallon zoomed in on the shift from traditional, “linear” program delivery to streaming. The latter includes smart TVs, online video platforms such as YouTube, Roku and similar devices as well as social media (especially Facebook, Instagram and Tik Tok). 

At the end of 2022, streaming accounted for 38.2% of all video/programming access, making it the largest delivery method and turning traditional media advertising on its head. Gone — or at least usurped — are national ad buys, time slots and content restrictions. The freedom of social media and streaming has rendered those restrictions nearly obsolete. Today, multiple platforms create “billions” of advertising and branding opportunities, including the ability to target very specific audiences (by demographic, location or interest). 

“Brands are built in social [media],” says Scallon. “It’s where stories begin.” He encouraged direct engagement through comments (“build a relationship”) and zeroing in on potential customers by tracking where and how your brand is being discussed. These days, TV viewers will watch with a second (even third) device nearby to dive into brands and information in real time — what he calls “over the top TV.”

Free the Grapes!

The DTC Wine Symposium is presented by and a fundraiser for Free the Grapes!, a national grassroots coalition of wine lovers and wineries that seeks to remove bans and streamline restrictions in states that prevent consumers from purchasing wines directly from wineries. FTG executes state-specific advocacy campaigns encouraging consumers to write their legislators, and works with media and advocacy groups to keep the issue alive. 

When Scallon had concluded his address, Jeremy Benson, president of Benson Marketing Group, introduced FTG’s ongoing tactics and recent outcomes. He also encouraged letter-writing campaigns to state legislators, calling this grassroots strategy vital to FTG’s success. For anyone interested in starting or continuing a campaign, FTG has developed messaging and organized lobbying efforts that can lead the way.

Steve Gross, VP state relations for Wine Institute, provided an update on FTG progress. Going state-by-state, he outlined where DTC legislation stood — the good, the bad and the undetermined — highlighting 2022 wins and encouraging continued diligence in those states still considering levels of regulation.

Currently, all but two states allow some level of DTC, but work continues to ease restrictions and standardize access. Detail work includes efforts to remove capacity caps, onsite ordering requirements, fulfillment house issues, common carrier (UPS, FedEx,etc.) requirements, delineating the difference between (local) delivery and (distance) shipping, and complicated and confusing permit processes.

The wine industry’s DTC progress is being closely monitored by the beer and spirits industries. The opposite is also true, as FTG advocates work to ensure those beverage categories don’t unintentionally undermine existing wine DTC laws.

Experiential Marketing

Susan DeMatei, WineGlass Marketing

Susan DeMatei, president of WineGlass Marketing, moderated a session titled “Modern Consumers Demand Modern Experiences – What New Technologies Are Delivering Results?” featuring Jon Stamell, co-founder and CEO of customer engagement platform Oomiji; Peter Oberdorfer, founder and president of experiential content creators Tactic; and Adam Ghahramani, co-founder and president of Hello Fam, the first NFT wine brand. 

Acknowledging that wine marketing — indeed, marketing in general — has changed dramatically in the last decade, Stamell explained how Oomiji’s proprietary data capture combines the best components of market research, CRM and email marketing. Using targeted follow-up questions and drop-downs to identify specific traits and build brand loyalty, “[Oomiji] can collect more data per interaction,” he explained. Every piece of information helps establish a trusted relationship for the consumer.

Tactic engages customers at the point of sale by developing “living” wine labels (19 Crimes and Chateau St. Jean are clients). Its augmented reality (AR) experiences include prisoners confessing to their crimes, zombie hunts, historical figures touting their brand, property tours and art becoming active. Oberdorfer called it “camera first marketing,” adding that, in most cases, customers must pick up a bottle to engage with the technology. That contact, more often than not, leads to a sale — as does the desire to share the experience with others. Though still in early days (and still likely cost prohibitive for smaller producers), the AR possibilities are endless: puzzles, games, pop-ups, celebrity cameos are just a few options. As the technology becomes more standardized, expect it to become more accessible to more companies. 

Comparing NFTs to “wine futures,” Ghahramani enthused about Hello Fam’s inaugural release Genesis Vintage 2021, a Syrah Blend from Jezreel Valley winery in Israel, which sold more than 700 cases in one week, a full year before its production. An NFT from Hello Fam can represent either a case or single bottle, which can be bought, sold, traded or redeemed. As more wine is delivered and consumed, the remaining NFTs become more valuable. “We’re building future experiences,” said Ghahramani.

Whatever engagement platform you use, advises Stamill, encourage your customers to sign up for or become a member of your group. Ultimately, these (and other evolving marketing methods) are channels for improved communication and interaction. Use them to create a captive and interested audience.

2023 DTC Wine Shipping Report

Day 2 was highlighted by a first look at the 2023 DTC Wine Shipping Report. An annual collaboration between Sovos ShipCompliant and Wines Vines Analytics, the Direct-to-Consumer Wine Shipping Report is considered the most accurate representation of the American direct-to-consumer shipping channel. Larry Cormier, Sovos ShipCompliant VP/general manager, and Wines Vines Analytics Editor Andrew Adams together led the audience through the report’s highlights, including key trends in volume, value, shipment destinations, as well as outcomes by region, varietals and price tiers. The full report will be available online January 24.

Over the course of the 2-day conference, attendees were provided myriad tactics and strategies for engaging with customers and potential buyers, such as short-form videos and podcasts, text marketing and alternate packaging, as well as future-looking topics including workplace diversity and equity. The breadth of subjects covered brought “direct to consumer” to a whole new level.

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Alexandra Russell, Wine Industry Advisor

Alexandra Russell

Alexandra Russell is Managing Editor at Wine Industry Advisor. She can be reached at arussell@wineindustryadvisor.com

Originally Appeared Here

Opinions expressed by Entrepreneur contributors are their own.

Artificial intelligence is not only altering the course of the internet but also impacting the future of business. While some fear that it will have harmful economic repercussions by replacing people in jobs, AI can also serve as a game-changing tool to grow a business and increase its efficiency — help with everything from lead generation to content creation.

Here are a few popular new platforms and how you can apply them:

ChatGPT

Launched by OpenAI in November of 2022, this chatbot amassed more than a million users in just five days. A generative dialogue AI application, it can create new content, and its potential uses are virtually endless — from writing full essays to blog posts, song lyrics to cover letters and resumes. It can even draft legal contracts using local statutes/regulations pulled from public sources. For coding purposes, it can write and explain code, find errors in existing code and build websites. A master chatbot characterized by stunning accuracy, its greatest asset is an ability to mirror organic, lifelike conversations.

Because of such far-reaching capabilities, ChatGPT can be used in virtually any industry and for businesses of any size. Here are just a few potential uses:

• Content Creation: In an online marketplace in which content is king, ChatGPT (currently free to use for the public) can write blog posts or social media posts using specific parameters that fit your needs, and also help generate new content concepts. You can ask it to formulate a list of ideas for podcasts or videos, then prepare an entire script pursuing these ideas. If you don’t like the immediate results, ask it to rewrite in a specific tone and/or either simplify or make copy more detailed and complex. It can also edit pre-written content to ensure that results are error-free and adhere to set tones and guidelines.

• Customer Service: ChatGPT can serve as a solution to the often notably ineffectual results of live chat queries on websites — to handle customer inquiries and provide answers to common questions, leaving more time for a customer service team to deal with more complicated or demanding issues. Because ChatGPT can communicate with customers using more natural language, it improves their website experience — but it’s important to note that it applies a general language model and might lack specialized knowledge in specific areas.

Related: 3 Brands Crushing Instant Customer Service

• Hiring and Recruitment: Reading through cover letters and resumes can be an exhaustive part of growing a team, but ChatGPT users can simply copy and paste cover letters and ask it to search for key job criteria. It will comb through text to determine if candidates have relevant experience, possibly avoiding the need to hire outside recruiters, and certainly saving time.

Lensa AI

This is an AI image tool in the form of an editing app — one that’s been selling robustly in recent weeks. You may have seen it overtaking social media feeds with colorful art renditions of friends’ selfies. While it performs all the basic functions of a standard photo editing app (removing objects from photos, retouching blemishes, blurring backgrounds, adding filters, etc.), Lensa has differentiated itself by incorporating AI art generation. It’s free for basic use, but charges to transform selfies and portraits into AI imagery with a wider array of colors and styles, using compiled online art. These AI-generated avatars range from beautiful to bizarre, though preserve user facial features and other recognizable photo elements.

Lensa is a low-cost method of elevating visual content. When posting photos of products or services, its tools can edit at an often professional level, and additional tools can be used to create unique renditions of photos, helping small businesses generate original content in a matter of minutes. It’s akin to having an art team at your fingertips.

Related: What is Lensa AI? And Does it Pose Privacy and Ethical Concerns?

Jasper

An intuitive writing tool that can likewise be used for content creation — but without the cost or downtime of hiring outside help — Jasper, after a few words of instruction, can generate email marketing copy, blog posts, social media posts or product descriptions. You can request it to draft sales or marketing copy using certain tones (such as “informative” or “casual”), to which you can then add your voice and flair.

It’s even possible to drop examples of your writing into Jasper: On-board AI will then analyze your voice and style of writing and emulate it for future content generation. This can be especially helpful if customers know you personally, and/or if a genuine voice to keep the feel of a personal connection with consumers is important.

There are a few factors to consider, however:

• Learning Curve: Jasper has a steep one, but is powerful and effective once you’ve acquainted yourself with software navigation.

• Content Accuracy: When drafting content for specific industries, Jasper can miss technical jargon and industry-specific vocabulary. Because of this, the resulting content may require additional editing.

• Cost vs. Usage: Some users may need to weigh use frequency with expense, as Jasper AI plans start at $24/month and increase depending on use.

That said, this application can clear hurdles for business owners in many fields, and of just about any scale. It can level the playing field for startups and new businesses working to establish a steady consumer base by sidestepping the steep costs of traditional content generation. Early adopters can see particularly notable benefits, so now is the time to acquaint yourself.

Related: Why Email Marketing Is Better for Your Business Than Social Media

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The company’s new product portfolio with disruptive AI capabilities extends Market Logic’s category leadership for insights management and engagement platforms.

Market Logic Software, the global leader for insights management solutions, has announced the development of a new portfolio of Artificial Intelligence for Consumer Insights (AICI) products tailored to serve enterprise market research and consumer insights teams.

The first product in the portfolio, to be launched in Q2 2023, will pioneer the use of an AICI assistant that can be embedded within standard applications to support interactive decision-making for consumer businesses 24/7, and will leverage the OpenAI Large Language Model (LLM).

Marketing Technology News: MarTech Interview with Krishna Subramaniam, Co-founder & CEO at Captiv8

This new product adds generative AI capabilities to Market Logic’s expertise in managing market and consumer insights within enterprise organisations. Rather than generating search results in a list, this technology will allow business users to receive complete, natural language answers to their market and consumer intelligence questions.

“This product will free up valuable resources for insights teams while simultaneously driving an insights-driven culture by providing trusted insights integrated directly into your daily workflows,” said Olaf Lenzmann, Chief Innovation & Product Officer at Market Logic Software. “Ultimately, this means companies can make better decisions and deliver stronger ROI on their research. We’re excited to be taking this next step into the world of AICI and to continue building better insights solutions with our clients and partners.”

Marketing Technology News: Effectively Measuring Email Marketing – A How To

The announcement builds on Market Logic’s long history of innovation within the insights industry. The company’s award-winning insights engagement platform has helped clients such as Nike, L’Oréal, Mercedes-Benz, Phillips, and Unilever to centralize all internal and external knowledge assets, conduct new research, and connect with business stakeholders through a single hub.

Market Logic has already enlisted several Fortune 500 lead users in its limited beta program for the AICI assistant product. The company plans to launch the product globally later this year.

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DENVER, Jan. 18, 2023 (GLOBE NEWSWIRE) — A new survey from Virtuance shows that more than 95% of real estate agents are using professional photography, the highest adoption rate since the company began its surveys in 2019. 

Virtuance is a nationwide real estate photography company that uses a proprietary automated image processing system called HDReal® with a mission to offer the world’s premier real estate visual marketing solution. 

Virtuance asked real estate professionals to complete a survey to gather data, drawing 400 responses. The survey’s focus was to determine what marketing efforts and business challenges professionals faced in 2022 and what marketing efforts, topics, and business goals they had for 2023. 

The most interesting findings were:

• Agents’ top goals haven’t changed since the beginning of Virtuance’s surveys in 2019. Agents agree they want to generate more leads, increase referrals, and sell listings faster and for more money. 
• Since 2020, most agents haven’t changed their marketing strategy. However, if agents have, they’re focused on building a better online presence and adopting digital marketing. 
• Going into 2023, agents believe real estate professionals should focus on five marketing efforts: staying in touch with previous clients; building a social media presence; investing in professional listing marketing content (such as 3D tours, professional photography, and floor plans); creating more videos; and educating their clients. 
• There was a 20% drop in email marketing and a 22% drop in social media marketing usage since 2019. This is likely due to a constantly changing social media and digital landscape, making it difficult for professionals to learn and adapt. 
• SEO and social media marketing are two topics agents are interested in learning more about. Fifty-five percent of surveyed agents want to learn more about SEO in 2023, and 48% want to learn more about social media marketing.
• More than 96% of agents are active on Facebook, but LinkedIn usage has dropped by 20% since 2019.

Past research has shown the importance of Virtuance’s professional photography in capturing buyers’ attention longer than other photography solutions, which is further solidified by real estate professionals’ adoption of professional photography. 

A summary of the 2023 Real Estate Marketing Trends report is available here, with the ability to download an in-depth PDF report. 

About the Study 

For this study, Virtuance surveyed real estate professionals across its nationwide market. In total, 424 real estate professionals responded, with the largest group of respondents having five to 10 years of experience. 

Survey questions asked agents about their 2022 marketing efforts and business challenges and their marketing plans and strategies for 2023. 

About Virtuance 

Virtuance is the creator of HDReal®, an award-winning proprietary imaging system designed to market real estate. HDReal® combines the art of photography with artificial intelligence and the science of visual marketing. The result is consistently stunning images proven to sell real estate faster and for more money.

Contact Information:
Michael Yates
VP of Marketing
michael.yates@virtuance.com
303-481-6951

Related Images

Image 1: Credit: Virtuance

Virtuance provides stunning listing photography and 3D tours scientifically proven to capture more buyer interest.

This content was issued through the press release distribution service at Newswire.com.

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The market for low-code, no-code, and intelligent developer technologies (LCNCIDT) continues to see strong demand from both professional and non-technical developers. A new International Data Corporation (IDC) forecast shows worldwide LCNCIDT revenue growing to $21.0 billion in 2026 with a five-year compound annual growth rate (CAGR) of 17.8% from 2021-2026.

Enterprises are implementing LCNCIDT technologies to improve developer productivity, either by enabling professional developers to work more quickly by streamlining or eliminating aspects of the development process, or by providing non-technical developers with tools they can use to create or update digital solutions without the help of professional developers.

“The market for LCNCIDT technologies is being driven by the global shortage of full-time developers,” said Michele Rosen, research manager, Low-Code, No-Code, and Intelligent Developer Technologies at IDC. “This situation is expected to continue throughout this decade, creating a strong market for technologies that increase developer productivity or expand the potential pool of developers.”

A new IDC forecast shows worldwide low-code, no-code, and intelligent developer technologies (LCNCIDT) revenue growing to $21.0 billion in 2026 with a five-year compound annual growth rate of 17.8%.

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Growth in LCNCIDT is driven in part by the adoption of cloud-native technologies as organizations pivot toward a digital-first world. The advantages of cloud-native software development include increased agility, lower hosting costs, faster time to market, and improvements to user experience. However, this approach also entails risks for cost and operations management, especially if the organization doesn’t have the necessary expertise in-house. Vendors that provide LCNCIDT developer tools that enable the transition to and management of cloud-native software development, including cloud-native design tools, IDEs, and DevOps tools, have an opportunity to assist organizations with this complex but necessary transition.

Many of the capabilities provided by low-code and no-code tools benefit from cloud-based development, and many intelligent developer technologies rely on cloud-based services. As a result, much of the LCNCIDT revenue over the past several years has been generated from cloud-based deployments. IDC expects this trend to continue, with more than 75% of market revenue generated by cloud deployments by 2026.

The low-code, no-code, and intelligent developer technologies competitive market includes the products that enable professional developers to work more quickly by streamlining or eliminating aspects of the development process and that expand the developer population by providing non-technical developers with development interfaces that abstract away some or all of the knowledge required to code in traditional development environments. The market is made up of:

• Low-code developer technologies, which provide visually guided developer tools, drag-and-drop development interfaces, prebuilt code components and templates, and tools for modeling and integrating processes and data to accelerate and simplify the design and development of custom digital solutions. Low-code developer technologies include application development platforms, Web development platforms, UI/UX components, and database-centric low-code application development platforms.
• No-code developer technologies, which provide visually guided, model-driven, and/or AI-driven technologies to enable the creation of software (apps, websites, etc.) by developers who do not have a technical background. No-code developer technologies do not expose developers to command-line code. No-code developer technologies include application development platforms, Web development platforms, and UI/UX design tools.
• Intelligent developer technologies, which leverage artificial intelligence and machine learning to accelerate software development or the development of AI-powered digital solutions. Intelligent developer technologies include code autocompletion tools, AI development technologies, conversational AI development tools and platforms, and test automation.

The IDC report, Worldwide Low-Code, No-Code, and Intelligent Developer Technologies Forecast, 2022–2026 (IDC #US49528022), presents a five-year revenue forecast for the worldwide low-code, no-code, and intelligent developer technologies market. The report includes forecast details by market segment, deployment type (public cloud services (operating distributor), public cloud services (own IP), and on premises/other), and geographic region. The forecast is based on the events, market conditions, and macroeconomic assumptions represented in the Worldwide Black Book: Live Edition (November 2022).

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