Position – Senior Executive (Content, Digital Marketing & Research)
Department – Brand & Communications
Business Unit – Unimart Limited
- Generate creative and engaging content, including social media contents and posts, in-house media platforms (like MDU, POS displays, and other digital platforms at store premise), articles, social media updates, websites, videos, and more.
- Assist in planning and implementing digital marketing campaigns across various platforms, such as social media, email marketing, search engine marketing (SEM), and display advertising.
- Conduct market research to identify target audience behavior, preferences, and trends.
- Optimize content for search engines (SEO) to improve organic search rankings and visibility.
- Promote content through various channels, including social media, email marketing, and content syndication.
- Use analytics tools to track the performance of content and digital marketing campaigns.
Educational Requirements: Bachelor’s degree in Marketing, Communications, Business, or a related field.
Experience Requirements: 3 to 4 year(s)
Work Experience & Skills Requirements:
- Proven experience in content creation, digital marketing, and research.
- Strong writing and editing skills with an understanding of content marketing principles.
- Proficiency in digital marketing tools and platforms, including SEO tools, email marketing software, and social media management platforms.
- Creative thinking and a passion for staying up-to-date with industry trends.
- Data-driven mindset with the ability to analyze and interpret marketing data.
- Familiarity with web analytics tools (e.g., Google Analytics) and content management systems (e.g., WordPress).
Internal: Team Members/other Functional Teams/Group & Sister Concern Teams/Management team
External: Creative/digital/activations/events/media buying agencies, Vendors/Suppliers, Partners
Job Location: Gulshan-2, Dhaka-1212
Salary: Market-based competitive salary will be offered with other benefits commensurate with qualification and relevant experience.
Apply through bdjobs or send your resume at [email protected]
Deadline: December 09, 2023