News About Finding & Keeping Customers
Steve Wozniak Revealed Speaker Spiceworks Ziff Davis’ Annual IT
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Infoworks.io, a leading data fabric company, announced partnership with Hitachi Solutions America which will leverage Infoworks’ comprehensive automated solution for enterprise data operations and orchestration to augment and accelerate Hitachi’s delivery of customer solutions for Microsoft Azure. Integral to the partnership is Hitachi Solutions America’s ability to resell the Infoworks platform and Infoworks expert professional services to customers needing to upgrade to a modern data fabric architecture. The Hitachi Solutions America and Infoworks partnership provides customers a turnkey solution and ensures fast and seamless implementations.
Marketing Technology News: Avtex Wins 2021 Pandemic Tech Innovation Award
“We are pleased to partner with Hitachi Solutions America to help customers quickly and efficiently onboard, prepare and operationalize data at scale – their deep industry expertise and proven digital transformation methodologies will deliver rapid time-to-value for our joint customers.”
“Digital transformation is an imperative and the past year has underscored the urgency for enterprises to become more data-driven,” said Infoworks President and Chief Operating Officer, Ned Hooper. “We are pleased to partner with Hitachi Solutions America to help customers quickly and efficiently onboard, prepare and operationalize data at scale – their deep industry expertise and proven digital transformation methodologies will deliver rapid time-to-value for our joint customers.”
Marketing Technology News: MarTech Interview with Gary Burtka, VP U.S. Operations at RTB House
The collaboration will deliver a modern data fabric solution that will help customers accelerate migration to the cloud and enable rapid deployment of new analytics and data-driven applications via a robust, automated and easy-to-use solution that delivers mobility of data and data pipelines in hybrid and multi cloud environments. With over 3,000 team members globally, Hitachi Solutions America will leverage its intense technical relationship with Microsoft – Hitachi Solutions America is a Microsoft Tier 1 partner and has been awarded over 40 Microsoft Partner of the Year Awards.
”Our partnership with Infoworks will enable us to onboard customers faster and more cost-effectively than we do today,” said Jerry Hawk, Chief Technology Officer, Hitachi Solutions America. “Infoworks’ automated approach coupled with our Empower industry solutions will benefit data professionals and business users alike, helping more of our customers realize the power of data in a more manageable way.”
Marchex, Inc. (NASDAQ: MCHX), a leading provider of conversational analytics and solutions that connects the voice of the customer to your business, announced today that members of the Marchex management team will participate in the following conference:
2021 Northland Capital Markets Customer Engagement SaaS Conference
Date: Wednesday, June 16th
Presentation Time: 10:30am PT, Fireside Chat
The live audio webcast of the Marchex presentation will be available by visiting the Event Calendar in the Investor Relations section of the Marchex website (http://investors.marchex.com/event-calendar). An archived version of the webcast will be available four hours after the completion of the presentation.
Previous ArticleCloud-native Provider Delivers Tactical Mapping & Data Analytics
FDCTech Partners and Integrates Award-Winning SkaleCRM software
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YouCam Apps Kicks Off Summer with Rainbow Pride & July 4th Celebration AR Photo Filters, Makeup Looks, and Animation Effects
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Virtual Wins Platinum And Gold Hermes Creative Awards
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MIAMI–(BUSINESS WIRE)–Demand for cloud-based marketing automation solutions continues to grow as consumers seek out personalized customer experiences no matter the marketing channel they’re on. With a focus on achieving true end-to-end customer experience, vendors have expanded customer visibility through customer data platforms and integrations, according to Nucleus Research’s 2021 Marketing Automation Value Matrix.
Nucleus Research named Active Campaign, Adobe, HubSpot, SharpSpring, Salesforce and Oracle as “Leaders” amongst the market space and have adapted and thrived to meet the demands of digital customer journey. The Nucleus Research Marketing Automation Value Matrix provides an assessment of the market based on how vendors deliver value to customers.
“The overall goal for both marketing technology vendors and marketers is to provide one-to-one customer experience,” said Nucleus Research Analyst Jason Blackthorne. “Our results found that the leading vendors expanded their solutions to seamlessly connect with the entire marketing technology stack. Nucleus expects these advancements, along with AI-powered marketing automation will increase campaign and touchpoint personalization to expand customer satisfaction and drive revenue growth.”
Rather than an empirical ranking of the vendors, this year’s research delivers a current snapshot of the market of what customers and vendors can expect from the marketing automation solution space for the future.
To download the full 2021 Marketing Automation Technology Value Matrix, click here.
ABOUT NUCLEUS
Nucleus Research is the recognized global leader in investigative ROI technology research. Using a case-based approach, we provide research streams and advisory services that allow vendors and end users to quantify and maximize the return from their technology investments. We deliver the numbers that drive better business decisions. For more information, visit NucleusResearch.com or follow our latest updates on LinkedIn.
Only 15% of revenue leaders are very satisfied with their forecasting process, according to a recent Benchmark Study by revenue intelligence provider InsightSquared. And even worse, a full 91% of respondents said their predicted forecast was off by 6% or more.
Certainly, the pandemic affected forecasts in a dramatic way, which is all the more reason to look hard at the kinds of tools companies can implement, as well as other steps they can take to improve forecasting.
CRMs. 80% of respondents were using two or more forecasting platforms, and over half were using three or more. CRMs are the top tool for forecasting automation. However, less than a third said they used CRMs for opportunity scoring, an important forecasting metric.
Automation. Over half the companies surveyed didn’t have forecasting automation. This makes organizations more susceptible to human error and bad data when everything is manually inputted into an Excel spreadsheet.
Involving sales reps. Since they’re closest to the deals, sales reps need to be brought into the forecasting process. But only a quarter of businesses surveyed said this was the case in their org.
Why we care. When organizations use a number of different tools for a single operation, as in the case of forecasting platforms, this requires an even greater amount of human attention and buy-in. It’s easy to see how morale could be affected and how revenue opportunities could be lost. The consequences for siloed data and a bumpy digital transformation are many, not least of all dropped sales. It appears from this survey that those responsible for driving revenue (which increasingly includes marketers) need to have a thumb on the pulse of their company’s stack. The business’s forecasting could offer a sign that greater changes need to be made in marketing or sales.
Chris Wood draws on over 15 years of reporting experience as a B2B editor and journalist. At DMN, he served as associate editor, offering original analysis on the evolving marketing tech landscape. He has interviewed leaders in tech and policy, from Canva CEO Melanie Perkins, to former Cisco CEO John Chambers, and Vivek Kundra, appointed by Barack Obama as the country’s first federal CIO. He is especially interested in how new technologies, including voice and blockchain, are disrupting the marketing world as we know it. In 2019, he moderated a panel on “innovation theater” at Fintech Inn, in Vilnius. In addition to his marketing-focused reporting in industry trades like Robotics Trends, Modern Brewery Age and AdNation News, Wood has also written for KIRKUS, and contributes fiction, criticism and poetry to several leading book blogs. He studied English at Fairfield University, and was born in Springfield, Massachusetts. He lives in New York.
A San Jose-based e-commerce platform is providing third-party marketplace services to independent grocery retailers.
Chain Store Age recently spoke with Rahul Chabuskwar, founder and CEO of Homesome, a startup that describes itself as a “Shopify for independent grocery stores.” Using proprietary automation technology to determine store inventory and enable two-week store onboarding, Homesome enables small grocers such as Westside Market NYC to offer customers online ordering and same-day delivery.
Chabuskwar discussed the history of Homesome, details about how it works, and what the future holds for the platform.
What gave you the idea to launch Homesome?
Homesome started as an online grocery store. My wife and I were frustrated with the unreliability of ordering groceries online through marketplaces where a big part of my order wouldn’t be delivered because it was out of stock – and it was usually the most important items!
This is a bigger deal with groceries, because it means you then have to go into a store in order to get those key ingredients so you can make your recipes, which defeats the purpose of ordering online to begin with. We had our own warehouse full of groceries and built our own logistics and e-commerce. We’ve lived the challenges of a grocer and that has a major impact on our product roadmap even today.
Grocery store-owners liked our website and reached out, asking if we’d build them the same e-commerce experience that Homesome had. Their customers were asking for online shopping, but they didn’t know what to do. This kept happening and we saw the tremendous need that independent grocers have for an e-commerce solution that can help them satisfy their consumers and compete with the retail giants. We pivoted to being an e-commerce platform for grocers in late 2018, and we’ve grown 500% and 1,800% per year since then.
Even today, many stores make limited use of technology. They primarily use their POS solution and Excel spreadsheets, and they have to count products on shelves to know what inventory to order. There’s a tremendous need to make it very easy for stores to benefit from technology, because local stores have a loyal customer base. Everybody has their favorite grocery store and, given the choice, most people would prefer to deal directly with the store they know. It’s a competitive advantage for local stores, but they need technology to help with efficiency, convenience and an online world.
Do you use proprietary technology, third-party solutions, or a mix?
Our platform is almost entirely our own technology. We partner with some companies for things like payment processing and providing product ingredient information.
How does Homesome work from the retailer perspective?
We make it incredibly easy for retailers by doing all the work for them. Our platform has everything that stores need to provide consumers with their own branded shopping site for same-day delivery and pickup, in just a few weeks. That includes a beautiful website with all of their products, easy to use order management technology, automated delivery through our partners, one-stop customer support and robust tools to manage their stores, sales and customer information. Unlike marketplaces, when a consumer buys directly from the retailer, the store owns their customer, their brand and their data. It’s the store’s customer, not Homesome’s or anybody else’s.
The best part is that we do all the heavy lifting. We’re able to do this efficiently because of all the learning and automation we’ve built over the years. All a store has to do is sign and we’ll sync the POS data, create the shopping site with images and information for groceries and prepared food, manage inventory, and automate delivery. Ongoing, we continue to work with stores to help with promotions and strategies to increase their sales, with a library of promotional designs, marketing technology and a team that’s invested in their success.
How does Homesome work from the customer perspective?
It’s a very friendly and enjoyable shopping experience. The customer goes to the store website, chooses a store location, and starts shopping. They can search by product, ingredient, or specific diets like organic or gluten free, and make specific requests (green bananas is a popular one).
The site is optimized for mobile devices so the experience is always high-quality, no matter how customers shop. When they check out they can choose pickup or delivery and a time slot (determined by each store). We have a 95%-plus accuracy rate of inventory availability, which means customers will be more satisfied with the experience. The next time they come back, they can see prior orders and easily add those products to their cart.
How are orders fulfilled?
Orders are picked and packed either using the store’s own employees, or our in-store shoppers in select markets. We provide an order management application that’s simple to use and ensures accuracy of the order and delivery – so much that we have what we track as an industry-leading 0.5% refund rate, which means happier customers and more profit for the store. Once the order is filled, a driver is assigned through the app or it’s set aside for pickup.
Can you share any plans for the next 12-24 months?
Our goal is to bring enterprise quality e-commerce solutions to every store in the country so they can compete with e-retailing giants. The things we will be developing will help stores find more customers, generate more sales and profit, and better manage their store operations and inventory in a way that’s easy and seamless.
Nick Von Portrait
Nick Von releases new AI based marketing technology
LOS ANGELES, CA, USA, June 6, 2021 /EINPresswire.com/ — Nick Von is revolutionizing the digital ad space and setting the bar as the new industry standard. At only 21 years of age he already has 10 years of experience under his belt. He’s equipped with a unique skill set to scale companies and brands exponentially, within a relatively short period of time. He and his team are the ultimate accelerators. A business he founded at 15 years of age, one of his start ups, was acquired for $18 million, which enabled him to financially fuel his ideas into fruition – what he’s been up to since will surely shake up the world of digital strategies and advertising.
E-Commerce has been a strong suit for Nick, and within the last 5 years he’s been a vital tool for brand owners and recording artists. On Monday (May 31, 2021) Inbox Profits announced that it would be unveiling a new technology Nick has been developing for the digital marketing space.
One of his newer ventures, Inbox Profits, has successfully helped hundreds of six to eight figure e-commerce businesses increase their revenues by 15-35%, with zero spend on advertisements. His wide range of experience working within the e-commerce space has prepared him quite well for this venture. The accounts he’s servicing are earning more while spending less, all by using his unique marketing methods and tools.
Nick has many other business interests as well. He owns a full service agency with celebrity clients and brands which has effectively generated over $50 million in e-commerce sales. He is also co-founder of All Praise Records, with partners Armen Dellalian and Chet Hanks. They focus on discovering new talent. They manage, produce visuals, and curate marketing campaigns for single and album releases and more.
You can reach Nick Von here, and Inbox Profits here.
Nick Von
Inbox Profits
email us here
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June 06, 2021, 20:02 GMT
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