The editors at Solutions Review have compiled the best CRM books worth reading based on relevance, ratings, publish date, and ability to add value to a business. Solutions Review participates in affiliate programs. We may make a small commission from products purchased through this resource.

There is no shortage of CRM resources and learning tools available online (including the buyer’s guides and best practice articles here on Solutions Review). But if your team is looking for something more substantial, a good, old-fashioned book will be one of the best options available to you. To help you find the right one for your needs, our editors have identified some of the best CRM books to add to your bookshelf.

Each book listed below has at least three (or more) stars on Amazon and comes from various leaders, educators, and professionals in the CRM, marketing technology, and customer management fields. Readers can find everything from the basics of CRM to high-level, advanced methodologies in these books. This list is organized alphabetically by title.

The Best CRM Books You Should Be Reading

The Art of CRM: Proven strategies for modern customer relationship management

OUR TAKE: Writer Max Fatouretch has over 20 years of experience as a leader, developer, and educator in the CRM market, making his book an excellent resource for new and experienced professionals.

Description: The Art of CRM is written for practitioners looking to update their work with new and proven techniques developed to increase their marketing power and versatility. Fatouretchi provides readers with clearly defined processes, a wealth of practical advice, and informative case studies carefully selected to help marketers of various experience levels design and launch successful CRM projects for their companies. Some of the topics you’ll learn more about in the book include outfitting your CRM system with AI and machine learning capabilities, ensuring consistent compliance with GDPR, choosing between on-premise, cloud, and hybrid hosting solutions, and more.

GO TO BOOK

Cracking the CRM Code: How to Prevent Failures in Buying, Implementing, and Using CRM

OUR TAKE: This is a unique book because writer Limesh Parekhit combines his experience using and selling CRM software with a fictional framing narrative to showcase the process and benefits of implementing a CRM system.

Description: Cracking the CRM Code is one of the most recent books on this list and is written to help business owners, sales managers, sales team leaders, CRM sellers, and CRM consultants adopt, implement, and capitalize on CRM. The book’s fictional framing narrative focuses on the CRM experiences of four businesspeople and uses them to showcase the process involved in integrating a CRM system. Parekh’s writing is accessible and avoids technical jargon and complex language, making it easy to read for anyone wondering if a CRM system is a platform their company needs to invest in and prioritize.

GO TO BOOK

CRM For Dummies

OUR TAKE: Get your small business CRM platform up and running with the tools and techniques Lars Helgeson has learned from his experience building and maintaining a CRM platform used by over 3,000 clients worldwide.

Description: The book is specifically written for people looking to understand CRM functionality better, identify what kind of solution is right for them, and educate them on the tactics and strategies that can save the company time and money. Helgeson will also teach you how to define market segments, build effective internal structures, select the right CRM solution for your company’s needs, optimize leads, conduct effective email marketing campaigns, streamline internal processes, employ analytics, develop buyer personas, and more.

GO TO BOOK

Description: Structured around three core types of CRM solutions—software, operational, and analytical—Buttle and Maklan’s updated book uses a managerial perspective to track the role of CRM software in the customer journey. While the textbook is primarily written for advanced undergraduate and postgraduate students focused on CRM, relationship marketing, digital marketing, and customer experience management, the insights included are just as applicable to industry professionals and managers involved in CRM practices. There’s also a 5th Edition on the way, so watch for that.

GO TO BOOK

Customer Relationship Management: The Foundation of Contemporary Marketing Strategy

OUR TAKE: Baran and Galka’s book covers both behavioral and database aspects of CRM software to help students better understand the importance of enhanced customer relationship strategies.

Description: This book is written to educate readers on how a customer relationship strategy can help an organization stand out in an increasingly competitive marketplace. Baran and Galka’s book is geared toward upper-level students of customer relationship management. It includes various questions, exercises, cases, online resources, a test bank, and more to help those students fine-tune their skills. The 2nd Edition expands on the original material with various updates, including new insights on big data and mobile technology, an overhauled social networking chapter, up-to-date examples, and more.

GO TO BOOK

Data Mining Techniques in CRM: Inside Customer Segmentation

OUR TAKE: Chorianopoulos and Tsiptsis combine their CRM and data mining experience and use it to provide business leaders and marketers with an applied but approachable handbook.

Description: Written in non-technical language, this book is designed to offer an accessible but no-less comprehensive guide to customer segmentation development and the various data mining processes involved in developing and maintaining a CRM framework. Chorianopoulos and Tsiptsis’ guidebook focuses on helping business leaders and marketers demystify the data mining process, improve how their companies assemble data, analyze it for insights, identify actionable segments, and use it to develop successful marketing campaigns and strategies.

GO TO BOOK

Do You CRM Me?: An Analytical Guide to Customer Relationship Management

OUR TAKE: Designed to act as a gateway into the world of CRM analytics, Omer Lizotte’s Do You CRM Me? will show you an easier way to convert numbers and analytics into actionable strategies

Description: With an approachable writing style and a collection of real-world case studies, this book will walk you through how to understand and practice predictive modeling, take advantage of different types of data analysis, translate your research into actionable strategies, and use carefully selected KPIs to track retention rate, customer lifetime value, customer satisfaction, and more. Lizotte has written a book illustrating how you don’t need to be a mathematician to understand data mining algorithms and convert them into tangible strategies for your marketing and customer service teams.

GO TO BOOK

Description: Now in its 4th Edition, Managing Customer Experience and Relationships focuses on spotlighting the importance of customer relationships in generating revenue and producing higher margins. The new edition introduces updated examples and insights into customizing digital interactions, managing data-driven marketing analytics issues, monitoring customer success management, and dealing with security. Readers can also expect to learn to understand the fundamental principles of customer relationships, implement the IDIC model to improve CRM ROI, identify essential CRM evaluation and optimization metrics, and increase customer loyalty.

GO TO BOOK

Description: Across this book’s 20 chapters, readers will learn to find their footing on the Salesforce platform and begin to see firsthand how it can improve sales, service, marketing, and automation efforts. Topics covered include creating leads in Salesforce, enhancing customer service, driving sales cycles with opportunities, using campaigns to achieve business goals, managing users, extending platform functionalities with third-party applications, and more. This updated 2nd Edition of the title introduces additional real-world business cases, screenshots for the latest UI, exercises at the end of each chapter, and other insights into Salesforce user management, data security, and task automation.

GO TO BOOK

Originally Appeared Here

Doceree Raises $35 Million in Series B Funding, Led by Creaegis

• Home
• Sales & Marketing
• Messaging
• Doceree Raises $35 Million in Series B Funding, Led by Creaegis With Participation From Eight Roads Ventures and F-Prime Capital

We store cookies on your computer to improve your experience and provide more personalized services, both on this website and on other sites. For more information about the cookies we use, see our Privacy Policy. We won’t track your information when you visit our site. We will have to use at least one cookie to ensure that you won’t have to make this choice again.AcceptPrivacy Policy

Originally Appeared Here

Elite Business Live has gone on tour to some of the best events and expos across the country, with our last and final stop at the Technology For Marketing expo at London Excel. 

Host Oli Barett MBE welcomed an exciting panel including Jake Mason, Chief Marketing Officer and Co-Founder of Scoreapp, Nick Dormon, Managing Director and Founder of Echo, Michelle Hastings, Head of Digital, Vodafone Business, Flavilla Fongang, Brand Advisor, BBC and Founder of Global Tech Advocates and Flavia Colombo, EMEA North Leader, HubSpot, who took centre stage to speak about new emerging technology – and how entrepreneurs can use these tools to scale their MarTech. As technology continues to improve and cross barriers, Oli quizzed the panel on what they think is changing the most with their customers interacting within the tech space. 

Michelle said: “We probably notice customers taking in more technology. Customers used to choose one and then stay with it for quite a long time. We’re now seeing businesses shifting, evolving and moving really rapidly. And I think it’s definitely got its pros in that there’s so much choice out there, but what’s really important is that you’re getting the very best of what you got and that you’re maintaining your data in that process.”  

With so many choices in the tech space, it’s easy to get confused about which marketing technology to employ in your business. Flavilla explained how it’s not about the type of tech you use, but how it integrates in your business and marketing plans depending on your target audience and brand. She said: “There’s a lot of choice with tech, you can do so many things with all the technology available out there. But I would say before you even think about the technology or tools, think about the people and people you want to serve. How much do you understand how your audience comes to you? How do you understand where they go next? Do you know what they want to achieve? I will say to any business here, that you are a data company first. If you’re able to analyse your data, you will always be ahead. If you don’t understand your customer’s behaviours and the customer’s journey, you are missing out on a lot of opportunities. You need to understand the amount of opportunity we have and the right creative tools to spearhead your business. When you think about technology are you able to really understand your audience? Then you can find the right tools for you.” 

Artificial Intelligence (AI) has become the talk of the town in the business world. How can SMEs use these tools to their advantage? Will there ever be a point when AI takes over the human experience? Flavilla gave her two cents on the matter, adding: “I’m excited about AI but there is also a lot of concern that people should be aware of. There is a lot of fear about what AI is capable of doing, such as people losing their jobs etc. But really what you want to think about, AI will not replace the person using AI. When Chat GPT came out people got excited, I told my team to figure out which tools that will allow them to do their work better. And each of them went out to explore how they could improve their performance through these tools… You don’t need a lot of AI tools. The key is to know how to supercharge existing tools and integrate them into your business. You really need to understand the full customer journey with all these tools working together.” 

Jake believes there is a problem in the way that AI is being used, in that businesses are not using AI to effectively engage their customers and personalise the technology to cater to their audience. He explained: “I think there’s a huge problem with AI in general and I think it’s been misused to an extent by many businesses that are utilising it because they’re using it to help automate tasks that are already done. They might have levelled up their content game by using ChatGPT to create content much faster and do the relevant keyword research. But what many businesses aren’t doing and haven’t yet clocked in is that it enables you to do so much more. The two dominant marketing factors from my perspective are engagement and personalisation, if you can deliver both at scale, imagine a Zoom call with your client. What you can do on that Zoom call is incredible. You can diagnose their issues, you can talk to them about what really matters to them. We need to be able to use AI to do that. And some businesses are integrating AI in a way that enables you to do that.” 

Adding on to Jake’s point, Flavia shared her perspective on how AI is changing the way customers interact with companies, in that they prefer a more personalised approach when being sold products or services. She explained: “Artificial Intelligence has been around for years but now we’re seeing a massive change in technology. The way that we see it is how the customer journey is changing. If you think about the four steps that customers go through, it’s completely changing. Until last year the first step would have been to search but now, they leverage social to find what’s the best technology. When customers go on a website, they don’t really click links, they want to interact with it, they want information. When customers buy, it’s personal. They want to be treated as a person. And when they use the product, they want you as a company to be proactive, not reactive anymore. So that’s how we thought to build AI in our sectors to do things more efficiently, reducing costs and reducing time.” 

Would AI ever make jobs obsolete? And in particular, those in the creative spaces? Artificial Intelligence does what a user asks it to do, Nick explained. It cannot create but rather listens to users’ commands depending on the brief. Nick said: “It is interesting when you think about creativity because a lot of people say AI can come in and take the creative element away. But the thing is, the creative element is in the thinking, not in the doing. AI does the doing for you. The work is only as good as the brief. If you put a good brief together to work out what that ad campaign is going to be, you get some good content on it. But if you put a bad brief you’ll get rubbish out. So, creating a good brief is key. If you’re thinking about branding, you’re trying to create differentiation and you’re trying not to be like everyone else. There is a danger in using mass amounts of data to find the average or something to fix, it’ll probably be like everyone else. What human beings are really good at is going left and doing something very different from everyone else. And that is where you’ll see change.”

Elite Business Live will be returning to it’s usual two day national conference format in 2024. Scheduled for the 13th – 14th March, you can register now to either livestream the event from your home or office for free, or be part of the VIP on-site studio audience. Click here to find out more.

Originally Appeared Here

Marketers now have a blueprint to adopt new AI technology thanks to Shawn Goodin, principal martech strategist at technology services and digital transformation leader Capgemini. Goodin unveiled the marketing AI blueprint in a keynote that kicked off Day 2 of The MarTech Conference.

The blueprint helps marketers map where tools fit in their organization’s stack. And because generative AI technology is rapidly evolving, it provides important steps that help teams decide, adopt and launch these tools as new ones become available.

Marketers should be excited about the upside of these new technologies, while also remaining cautious about adopting the right technologies for their specific businesses, Goodin said.

“The evolution of AI and the incredible breakthroughs that we have seen in the last year are without a doubt the most transformational and disruptive technological — but more importantly societal — impacts of our lifetime,” he said.

Mapping generative AI architecture

Here’s a look at where generative AI tools fit within the technology of your marketing organization.

Image: Capgemini.

Foundation layer. This layer is made up of the organization’s data, AI data models and testing and “trust” layer.

“The key point here is that you’re not building your own models,” said Goodin. “Not that you can’t do that, but when you think about the cost and the time that OpenAI spent [to create ChatGPT], the infrastructure to build large language models is not something that many organizations [can achieve on their own].”

Instead, organizations can integrate large language models, diffusion models that help create images, and other models that create audio and video, into their own organization’s data and model layer.

Organizations then build brand-specific guardrails layered on top of the AI data models to make sure that the content and experiences made from these models conform to brand guidelines, tone and company policies..

“Now you have the power of the entire industry at your fingertips in a safe and scalable way,” Goodin said.

CX layer. It’s in the customer experience layer where marketers are uniquely positioned to help integrate generative AI technology for use by other teams in the organization.

“The CX layer sits on top of that generative AI foundation layer to allow you to connect the text, the image, the video, the audio into generated experiences — while always keeping those brand guardrails, first and foremost,” Goodin said. “This can then be plugged into your organization across marketing, sales, commerce and customer service.”

“The more we can make this a unified experience, the better it is for our customers,” he added.

Adoption framework for deploying generative AI technology

Once marketers have a better idea of where generative AI tools fit within their organization’s architecture, they can get to the business of reviewing, adopting and deploying these tools.

Image: Capgemini.

There are five main steps for adoption laid out in the marketing AI blueprint.

1. Identify opportunity and prioritize: Some early opportunities will be low-risk and quick to activate (“low-hanging fruit”).
2. Architecture blueprint: What areas in the stack this tool will affect. The architecture doesn’t have to be completely mapped out at the beginning of the tool’s deployment.
3. Align opportunities: Develop business use cases for the technology.
4. Pilot build: Use the technology in limited cases where business value can be proven.
5. Roll out and scale the proven business use cases.

“This becomes a rinse-and-repeat,” Goodin said. “You continue to go back to those opportunities and look at the list [of technologies you want to adopt]. You’ve now got a way to tie your business strategy to what is capable in the technology. You then map those into bite-size projects, you pilot them and then you roll them out.”

Go here to register for free and see the full keynote presentation.

Get MarTech! Daily. Free. In your inbox.

Originally Appeared Here

The startup celebrates raising an additional $6M in seed capital

These days, companies across the board are turning to generative AI, rushing to offer that optimized solution for anything and everything. And there’s no lack of funds gushing in – AI is apparently the second top industry to invest in this year after biotech (I have a feeling that won’t change much in 2024). On Monday, it’s Genus AI in the e-commerce space that celebrated its latest capital raise.

If you’re a graphic designer for a fashion brand, read no further to save you the stress. Genus AI is helping retailers “automate creative production […] saving time and budget while boosting your campaign results.”

The company just got extra capital – some $6 million to close its seed round at $11 million total. New investors were Aleph Group, a Miami-based digital ads and marketing technology company, as well as angel investors: Treasure Data CEO Kazuki Ohta, Heep Agency founder Magnus Lundin, Tomas Slimas, co-founder of Shopify-acquired Oberlo, and others.

Previously, Genus AI received investments from German firms Picus Capital and HDI, Transamerica Ventures (bought by Montana Capital Partners), and Maschmeyer Group Ventures in San Francisco, among others.

In a statement Monday, Genus AI said the funding has helped it bring its generative AI tech to brands in the direct-to-consumer (D2C) and e-commerce spaces for growth across social media like Instagram, Facebook, X, Pinterest, and TikTok. Looking forward, Genus AI will boost its GTM infrastructure and add new integrations to its platform.

Genus is working with brands including apparel and gear retailer Parks Project, home décor company Annie Selke, jeweler Awe Inspired, skincare maker Peter Thomas Roth, lease-to-own marketplace FlexShopper, clothing store ASTR The Label, and natural shampoo bar brand NOLÉ.

With Genus, companies can create catalogs by choosing among built-in templates and backgrounds, auto-generate video ads within minutes, engage the targeted audiences, and get data-driven marketing analysis. Separately, Genus said it employs its own “roster of designers and UGC talent” in case brands need human help with creative production.

The website lists “before” and “after” images showcasing bare product images versus the same objects placed in an optimistic background, differently positioned, and framed in a stylish way, with added promo text. Other examples show flat-color background templates and videos generated with different dress colors.

Founded in 2017, Genus recently moved its headquarters from San Francisco to Nashville; the company also operates an AI technology office in Vilnius, Lithuania. Just in 2023, Genus generated more than 10 million product images, according to the company.

“Artificial intelligence is transforming how brands grow and engage with their customers,” said Genus CEO and co-founder Tadas Jucikas, in a release. “This rapidly evolving AI technology should be accessible to all and we are working hard to open it up for brands of any size.”

Ironically, Genus AI’s website proclaims to its prospective clients: “Get inspired and unlock your creativity!” To me, it seems the solution would do the opposite – when we let the machine pick for us, we leave that creative thinking of ours rest – and all the graphic designers along with it.

Next, it’s up to human designers to show their worth – and prove, in stats – that their artism is the more effective ad content. If it is.

Image source: Genus AI

Originally Appeared Here

PAWEL CHU-UNSPLASH

When one thinks of a company’s sustainability, usually we just think of the business case, especially for micro-, small- and medium-sized enterprises (MSMEs). How profitable is the business? How sustainable is the model? But do we also give some thought to what makes companies last?

A study on Publicly-Listed Companies (PLCs) in the Philippines was launched by the Institute of Corporate Directors (www.icd.ph), led by its Board Diversity and Inclusion (BDI) Committee Chair Helen de Guzman and Dr. Conchita Manabat. It revealed that diversity in boards does contribute to a positive return on equity (ROE).

While the Philippines reported on having more women in boards as a key development, two other ASEAN member-states contributed their studies at the forum: The Singapore Institute of Directors (SID) and the Institute of Corporate Directors Malaysia (ICDM). It was a welcome realization that there are striking similarities among the three institutions’ findings.

Diversity is often thought of as having women on boards, because the traditional composition of boards are men in dark suits, usually the family patriarch and his sons. But the ratios of women and men are no longer the only measure of diversity. Here are other factors mentioned by the speakers:

1. Age. Although having seniors and a higher average age (at 62-65 years old range) on boards is recommended, this means having more than one generation at the table. They recommend a 15-year difference or getting Baby Boomers, Millennials, and Gen Z together to reach this sweet spot of average age recommendation.

2. Skills and Expertise. There must be a variety of specialties, not just business management or financial prowess. In today’s age of technology, experts in other disciplines make a board more agile to respond to today’s challenges.

Advertising

Scroll to continue

3. Tenure. The Singapore experience emphasized a maximum term of nine years for a board independent director, and a board composition where three members are new every three years. This, of course, presumes a board of nine or more members.

The ICDM also shared that they have a pool of over a thousand candidates, including first time directors, whose expertise in a field may be useful to most old companies who want to be in step with new trends in business. This pool may be what we need and will be addressed by our organization, the NextGen Organization of Women Corporate Directors (www.nowcdphils.com) who will now invite C-suite women to think of corporate directorship as a career move.

We have a NOWCD member who was recruited by surprise because of her experience in retail. She had never been an independent director until recently. And she brings to the table her vast experience in specialty retail. Another member sits on an Advisory Board of one of our Armed Forces. She brings marketing expertise to an otherwise traditional service organization, whose work is never appreciated because the public does not know what they do. So, these are examples of women who are recruited to join boards for their expertise in their field (e.g., Marketing, Retail, etc.). It also counts a lot that they are women, because the sweet spot for boards to be profitable is to have a 50:50 ratio as observed by the Singapore Institute experience.

In the same forum, however, a gentleman reacted about having women, pushing women all the time. The panelists then explained that there are other dimensions to diversity but that having women seems to be the most popular in the Philippines as traditional companies do tend to have all-male boards. Even to us ICD fellows, we found new ideas in what Mr. Shai Ganu of SID shared. It is not just diversity in gender. The other factors are: age, tenure, board independence, cultural ethnicity (especially in international companies), international experience, domain or functional expertise, and industry expertise.

For functional expertise, the speakers suggest more than five areas of expertise in a board to prevent groupthink. So, this also means Independent Directors need not be only business and finance experts; there is room for diverse persuasions like marketing, technology, retail experience, sustainability expertise and maybe even experience in a relatively new field like blockchain and cryptocurrency, AI and ChatGPT.

Other tips from Mr. Shai Ganu: Conform, Perform and Transform. This means that Board directors must help in addressing legal issues, moral issues, and, of course, business issues. The role of the Board is increasingly focused on three areas: Conformance, Performance, and Future-Proofing the company.

The ICD did well in inviting Michelle Kythe Lim of ICDM to give another ASEAN perspective, and this time suggesting that even first-time directors must be encouraged to contribute their expertise even if they do not yet have the experience of serving on Boards. They gather over a thousand candidates ready for deployment as subject matter experts, and many are in new fields of expertise. In yesteryears, we always thought board seats were reserved for finance experts, business management experts and auditors. Not anymore. Today, we need diversity in age, gender, and even international exposure or experience.

With ICD giving the Professional Directors Program (PDP) and NOWCD gathering more women, Philippine PLCs will very soon have a good selection of candidates to season their otherwise traditional boards. And C-suite professionals may find a career after retirement or even as an alternative route while still young and employed. This could be a side hustle in the terms of today’s youth, and a learn-while-you-earn kind of move for most subject matter experts.

Remember the points raised by Shan Ganu and test your board composition against it. It will be fun looking for new directors and giving your company a jolt to adapt to the future.

 

Chit U. Juan is co-vice chair of the MAP Environment Committee and is a member of the MAP Diversity, Equity and Inclusion Committee. She is president of NOWCD and chair of the Philippine Coffee Board, and a councilor of Slow Food for Southeast Asia Advocate for organic agriculture.

map@map.org.ph

pujuan29@gmail.com

Originally Appeared Here

Airbyte, creators of the fastest-growing open-source data integration platform, today announced a partnership with MotherDuck that makes it easy to deploy and replicate data from any source to open source DuckDB or the MotherDuck cloud service.

Airbyte Open Source now supports a data connector for DuckDB – the open-source, embedded, in-process, relational, online analytical processing (OLAP) database – as well as the MotherDuck cloud service. Plus, Airbyte Cloud now supports a data connector for MotherDuck.

DuckDB has seen explosive growth in popularity due to its high performance query execution, versatility and universal compatibility, that includes operation in the browser. MotherDuck’s platform enables organizations to easily adjust scale as their data analysis needs evolve with combined hybrid local and cloud-based analysis.

“With our data movement technology, we are transforming the industry and helping users realize data-driven outcomes at a much faster pace,” said Michel Tricot, co-founder and CEO, Airbyte. ”Airbyte can consolidate data from different sources to DuckDB, while our open-source model makes it possible to integrate virtually any data source.”

“The integration of Airbyte with DuckDB means new levels of productivity with a simple deployment model whether using DuckDB or the MotherDuck cloud service,” said Ryan Boyd, co-founder, MotherDuck. “Together, we’re providing users with new power with open-source technologies that give them access to the data they need, which can extend to emerging artificial intelligence technologies.”

Airbyte makes moving data easy and affordable across almost any source and destination, helping enterprises provide their users with access to the right data for analysis and decision-making. Airbyte has the largest data engineering contributor community – with more than 800 contributors – and the best tooling to build and maintain connectors.

Originally Appeared Here

Basis Technologies Integrates Snapchat Ad Management

We store cookies on your computer to improve your experience and provide more personalized services, both on this website and on other sites. For more information about the cookies we use, see our Privacy Policy. We won’t track your information when you visit our site. We will have to use at least one cookie to ensure that you won’t have to make this choice again.AcceptPrivacy Policy

Originally Appeared Here

As shifting enterprise priorities have expanded marketing’s scope and accountability, CMOs are at a crossroads. In 2022, 71% of CMOs were reevaluating the role that marketing needs to play in their organization to achieve the long-term enterprise vision. Yet more than half of CMOs agree that short-term execution pressures keep the marketing function from focusing on long-term, strategic goals. These short-term pressures include:

• Lack of organizational alignment. Marketing’s expanded scope has made it necessary to work cross-functionally, which increases operational complexity. Yet there is no mechanism for cross-functional alignment on the critical enterprise objectives that marketing must support.

• Multiple competing priorities. Marketers must balance the workload and priorities stemming from the needs and expectations of their internal stakeholders alongside self-identified initiatives that drive business value.

It’s no wonder CMOs are investing nearly one-third of their budget in the pursuit of operational excellence. But despite their best efforts at formal strategic planning and goal setting for their teams, CMOs still struggle to cascade business strategy and translate marketing performance to impact on enterprise business objectives.

OKR programs can improve strategic marketing measurement

OKR is a flexible goal-setting framework used to convert enterprise objectives and priorities into concrete and measurable operational results. OKRs are set through a transparent, collaborative process that aligns the efforts of teams and individuals toward driving strategic results. 

OKRs as a concept are very straightforward:

• Objectives are a statement of what you will achieve. They should be significant, concrete, action-oriented and inspirational.
• Key results are a statement of how you will achieve your objectives. They should be specific, time-bound, aggressive yet realistic, measurable and verifiable.

Originally Appeared Here

Zefr Expands TikTok Product to Provide Advertisers

We store cookies on your computer to improve your experience and provide more personalized services, both on this website and on other sites. For more information about the cookies we use, see our Privacy Policy. We won’t track your information when you visit our site. We will have to use at least one cookie to ensure that you won’t have to make this choice again.AcceptPrivacy Policy

Originally Appeared Here