News About Finding & Keeping Customers
Mirriad Deepens Partnership With Lexus Bringing In-Content Advertising
We store cookies on your computer to improve your experience and provide more personalized services, both on this website and on other sites. For more information about the cookies we use, see our Privacy Policy. We won’t track your information when you visit our site. We will have to use at least one cookie to ensure that you won’t have to make this choice again.
Enhance Customer Communications with GhostDraft’s New Guidewire App
We store cookies on your computer to improve your experience and provide more personalized services, both on this website and on other sites. For more information about the cookies we use, see our Privacy Policy. We won’t track your information when you visit our site. We will have to use at least one cookie to ensure that you won’t have to make this choice again.
Octane AI Promotes Two Executives to C-Suite
We store cookies on your computer to improve your experience and provide more personalized services, both on this website and on other sites. For more information about the cookies we use, see our Privacy Policy. We won’t track your information when you visit our site. We will have to use at least one cookie to ensure that you won’t have to make this choice again.
Leveraging innovative marketing techniques and technology will increase scale in advice practices as the same conversation can be had across numerous customers.
Speaking to Money Management, founder of Firefly Wealth, Adele Martin, said she was in the process of closing a pilot program with 10 advisers which had targeted ways to increase scale in advice businesses to reduce the likelihood of adviser burnout.
Having recently celebrated 20 years as a financial adviser, Martin said she had learned a lot of things that had helped her build scale in her business and maintain a healthy work-life balance.
“I see [advisers] burning out and working more hours than they’d like. They’re really struggling with the whole work life balance, particularly as we have just come from COVID-19 and the Royal Commission,” she said.
Martin said most of the advisers in her pilot program were relying too heavily on referral sources which she believed was a dangerous strategy.
“Most of them are just relying on referral sources [such as] accountants and solicitors. They’re not doing their own marketing,” she said.
“The problem with that is they’re getting in front of clients and they’re trying to get married on the first day.”
Martin said her pilot program focused on three areas: improving marketing for new and existing customers through social media, email and events.
She said improvements in marketing technology through things like video, podcasting or live streaming improved efficiency in an advice practice as conversations could occur between adviser and customer at greater scale.
Martin said improving scale at the practice level was important to her because she did not want to see advisers dropping out of the industry from burnout, which would lead to fewer people receiving help with their money.
“If you help someone with their money… it improves their family’s lives, it improves the community, It has this ripple effect.
“As financial advisers, I feel like we’re in a very unique position and have a very privileged job that sometimes I think we forget that we have this huge effect.
“So if I can help support and train other advisers make it easier for them, I can help more people manage their money.”
Bridgeline Digital Inc (NASDAQ:BLIN) has announced two back-to-back wins in Irish pharmacies with its AB Commerce partnership.
The cloud-based marketing technology software provider said Crowley’s Pharmacy and Ronaghan’s Pharmacy have both recently selected its site search software, Celebros, to support their online pharmacy sites on the AB Commerce platform.
AB Commerce, a strong partner of Bridgeline’s, has brought in a string of pharmaceutical wins internationally for their Natural Language Processing (NLP) powered site search technology including Inish Pharmacy, Molloy’s Pharmacy, Johnston’s Pharmacy, CH Tralee, and Cunningham’s Pharmacy, the company added.
“With our site search technology, customers have seen on average a 30% increase in conversion rates and revenue,” Bridgeline CEO Ari Kahn said in a statement. “We hope to continue growing with our partners to deliver a better search experience for their customers.”
The artificial intelligence (AI)-powered site search tool is suited for pharmacies as they often carry a large number and variety of stock-keeping units (SKUs) with industry-specific keywords, Bridgeline explained. A large percentage of pharmacies’ revenue comes from sales of beauty and cosmetic products, which have such a large number of brands and nuanced product details that an NLP-powered search is required to maximize online revenue potential.
Selected for its unique natural language processing capability, Bridgeline said its site search technology can map out the customer’s journey to improve the accuracy of search results and recommendations. By leveraging complex keyword input and machine learning, the tool improves site performance by adapting to user behavior -becoming increasingly intelligent as time goes on.
Contact the author at stephen.gunnion@proactiveinvestors.com
EDWARDS, Ill. (WMBD) — Hundreds of summer interns played in the dirt and tried out simulators during Caterpillar’s internship orientation at the Edwards Demonstration and Learning Center.
The three-month internship was virtual for the last few years because of the pandemic.
Jody Howard, Director of Innovation and Marketing Technology, said Caterpillar has nearly 500 interns this summer, which is one of its largest classes ever.
It’s wonderful to return to in-person internships and give interns an “injection of yellow blood,” she said.
“We’re really excited to bring back our interns and kick it off in this fabulous way. We’ve got all the machines out, we’ve got great events for them to learn about Caterpillar, and for the first time, we’ve gotten to host a large event,” she said.
Julio Vargas, 19, said he is following his father’s footsteps as he embarks on a marketing internship at Caterpillar.
“I think CAT’s always been something that I’ve strived for. My dad worked for CAT growing up, he worked in marketing as well. Yellow blood runs through these veins and I was taught CAT pride from a young age,” he said.
Vargas said his goal is to land a full-time job at Caterpillar.
All USA Franchises’ modernized logo encapsulates its continued mission of being the preferred FREE franchise portal in the industry.
All USA Franchises has outranked the actual franchisor’s site when someone searches for information on what they offer. In just the last 90 days, we’ve appeared over 3.4 million times for popular franchise searches on the Google search engine alone, said Robert Blankenship, All USA Franchises’ CEO.
MIAMI (PRWEB)
May 16, 2022
All USA Franchises, America’s leading FREE online franchise directory, has refreshed its logo to encapsulate its continued mission of being the preferred franchise portal in the industry for investors and entrepreneurs looking to invest in a franchise, and for franchisors looking to sell franchises and have access to resources to help them operate at a more optimal level.
Robert Blankenship, the CEO of WebFindYou, launched All USA Franchises in 2018 to overcome the myriad of problems franchises face with the traditional “paid” model of other franchise directories. These problems range from first and foremost being paid and providing, most of the time, little to no value in return, and many franchisors aren’t happy with the quality of leads. Upon cancelation, their profile is either removed or has an ugly “Listing Expired” across the franchise profile.
Furthermore, entrepreneurs and investors only see franchises that are willing to pay to be in front of them, which is not providing them with the best possible options for what they are looking for. In fact, it causes them to spend more time searching and analyzing other franchise directories and websites to find what they are looking for. Thanks to All USA Franchises, those inefficient days of searching and lack of results for franchisors are now a thing of the past.
Since its inception in 2018, All USA Franchises, also known as AUF, has quickly become one of the top franchise portals due to its FREE model. More importantly, its digital marketing is powered by the True Digital Marketing Technology of WebFindYou. This has allowed AUF to quickly become one of the top listings in search engines like Google and Bing for popular search terms by investors and entrepreneurs looking for franchise opportunities or information about a specific franchise.
“AUF many times outranks the actual franchisor’s website when someone searches on Google and Bing for information related to that franchisor’s offering,” stated Robert Blankenship, the CEO of All USA Franchises. “In just the last 90 days, AUF has been seen over 3.4 million times for popular franchise searches on just the Google search engine alone.”
Currently, AUF has more than 1,700 franchises registered in its database, and they are looking to eventually have all franchises in the country listed within its free portal. Franchisors are encouraged to create their free profile by visiting the List Your Franchise Now at All USA Franchises page. AUF also provides a franchise resource section for entrepreneurs, investors, and franchisors to find support from well-known franchise brokers, consultants, financiers, developers, and lawyers.
Users at AUF can filter their search by industry, initial investment, or keyword. They can also search for franchise events coming up across the United States. All franchise profiles in the directory include a general overview of the franchise, start-up costs, the benefits of investing in the franchise, videos, and more. Users can also add all the franchises that are of interest to them by using the convenient and time-savings option of pressing the “Add to Request List” button. This feature can be found on each franchise profile and allows them to add franchise opportunities in a shopping cart-style functionality. They can add their contact information and send it to all the franchises in their shopping cart all at once. This, therefore, saves the user time instead of having to contact each franchise individually.
Some of the popular industries listed on All USA Franchises include, but are not limited to, automotive franchises, entertainment franchises, construction franchises, beauty franchises, food franchises, pet services franchises, home services, retail franchises, and dozens of others.
To begin a franchise search today or to learn more about All USA Franchises, visit their website at https://www.allusafranchises.com.
Share article on social media or email:
Steve Simmons, Founder of October Real Estate
For me, this industry is about earning a client’s trust and forming authentic, lasting relationships
WESTLAKE VILLAGE, Calif. (PRWEB)
May 13, 2022
October Real Estate today announced its partnership with Side, the only real estate technology company that exclusively partners with high-performing agents, teams, and independent brokerages to transform them into market-leading boutique brands and businesses. The collaboration will ensure that October Real Estate’s forward-looking, client-centric service is powered by the industry’s most advanced platform.
October Real Estate was founded by award-winning top producer Steve Simmons. Simmons’ numerous accolades include an Agent of the Year award, a cover feature in Top Agent Magazine, and designations as a Top 50 Agent in California and one of America’s Top 100 Real Estate Agents. He’s also been invited to appear on various cable TV shows and to host a real estate talk radio show on KABC in Los Angeles.
The October Real Estate team pairs vast industry knowledge and local connections with a comprehensive understanding of Westlake Village, Thousand Oaks, Newbury Park, Agoura, Camarillo, Calabasas, Moorpark, and the surrounding areas to deliver the edge its clients need. “For me, this industry is about earning a client’s trust and forming authentic, lasting relationships,” Simmons said. As October Real Estate’s leader, I will continue to apply my broad knowledge of local markets and employ strategies that elevate the lifestyles of our clients.”
Partnering with Side will ensure October Real Estate remains on the cutting edge of the evolving real estate market while continuing to deliver premium services to its clients. Side works behind the scenes, supporting October Real Estate with a one-of-a-kind brokerage platform that includes proprietary technology, transaction management, branding and marketing services, public relations, legal support, lead generation, vendor management, infrastructure solutions, and more. Additionally, October Real Estate will join an exclusive group of Side partners, tapping into an expansive network from coast to coast.
“By partnering with Side, we aim to take our efforts to the next level,” Simmons continued. “With Side supporting us through their state-of-the-art marketing, technology, administrative, and legal services, we can concentrate on providing world-class service to our clients.”
About October Real Estate
The October Real Estate team is high-touch and client-focused with expansive industry knowledge, unequaled negotiating and problem-solving skills, and a vast local network. Strategic, disciplined, and professional, October Real Estate works untiringly to exceed client expectations and deliver winning outcomes in Westlake Village, Thousand Oaks, Newbury Park, Agoura, Camarillo, Calabasas, Moorpark, and the surrounding areas. For more information, visit http://www.octoberrealestate.com.
About Side
Side transforms high-performing agents, teams, and independent brokerages into successful businesses and boutique brands that are 100% agent-owned. Side exclusively partners with the best agents, empowering them with proprietary technology and a premier support team so they can be more productive, grow their business, and focus on serving their clients. Side is headquartered in San Francisco. For more information, visit http://www.sideinc.com.
Share article on social media or email:
My approach to the marketing technology field has been geared toward focusing on human topics like relationships. Marketing technology, however, is certainly a technical discipline, and my route to this field began by working closely with web developers and designers as well as software programmers. Further, it obviously involves marketing acumen, which I’ve picked up on the job. Granted, one can certainly argue that most – if not all – professions are mainly about relationships, but I can certainly speak to martech.
I’ve tried to focus some of my columns on the relationship aspects of our field for a few reasons. First, there are so many other experts and voices who provide great technical and marketing insights. There isn’t a shortage of those. Second, it has provided me with a niche to fill. Third, my work experience has really impressed upon me that the technical and business aspects of working in this field are the easier (certainly not always easy) parts of the job; relationships, on the other hand, can be much more difficult.
Relationships are important – particularly, as Milton Hwang argues, where marketing operations and tech leaders have become modernizers. Darrell Alfonso also provides some valuable insights into how practitioners handling the day-to-day and tactical aspects of marketing operations can better understand the leader’s perspective. Alfonso weaves relationship tips throughout his piece.
How often have you had a straightforward project get held up by bureaucracy or office politics? Have you ever tried to get a colleague to slow down so that you all could more thoroughly evaluate a need or problem? Ever been involved in training or providing other enablement to end users? How about trying to jockey for organizational funding and priority for your project over your colleagues’ projects? Is it just me or is persuading other people to your position not always easy peasy? Moving and shaking is fun until the pushback, right?
Get the daily newsletter digital marketers rely on.
There are many tools and strategies out there for addressing the tricky parts of relationships. For instance, I’ve written about the value of change management and project management methodologies to martech practitioners.
Change management acknowledges that resistance is inevitable – regardless of whether people perceive that a change is positive, neutral, or negative. It provides tools and tactics to anticipate, evaluate, and address such resistance. If that doesn’t involve relationships, I don’t know what does. Hopefully, when change management is used correctly, no one will need to even fret that resistance is futile as people will feel that their perspective and input are considered. There’s a reason why the Borg aren’t popular.
Project management on the other hand provides structure to getting stuff done. It establishes roles and responsibilities along with cadences, ceremonies, definitions, measurement standards, and artifacts to assist a group to collectively work together to accomplish tasks. The agile philosophy and its accompanying Scrum framework are rather popular, and my fellow contributor Stacey Ackerman has written about how to apply them in martech contexts. By clearly establishing a framework for action, people are better aware of roles, expectations, and schedules — and that all helps promote healthy relationships among the people involved.
I kid you all not. While I was drafting this column, a senior leader here at my employer Zuora shared his notes regarding Dale Carnegie’s seminal work “How to Win Friends and Influence People.” He shared them since he believes that its principles are critical to individual and collective success. Not only is it easier to accomplish things when people choose to get along but typically the results are superior as well.
It is important to note that Carnegie’s principles are related to leadership. Unlike managing, anyone can participate in leading — no matter how junior or senior they are. Focusing on establishing and maintaining positive relationships can help junior individuals punch above their weight, but when senior individuals foster healthy relationships, they too can shine as people respect and value positive leaders. I’ve seen individuals across the seniority spectrum both fail and excel when it comes to relationships, and based upon how my colleagues have responded and reacted, my unscientific and anecdotal sample shows that it is better to strive to be likable.
Carnegie’s philosophy can certainly help martech practitioners excel if they choose to incorporate it into their work. Working in martech involves changing things and influencing others, and failing to consider the importance of interpersonal relationships will likely hinder a practitioner’s ability to thrive.
I can also personally attest to the senior Zuora leader’s focus on fostering positive relationships and on placing people first; he walks the walk. He’s proof that being nice can lead to success. His resume shows that he has advanced and thrived professionally at companies of significant consequence like SAP. If he can, so can all of you.
Don’t get me wrong. Integrations, RFPs, measuring KPIs, and similar activities are not always easy. However, relationships are involved in all of them, and if my experience is representative, relationships are the toughest aspects of martech. Why not try to make this aspect not only more tolerable but enjoyable and effective to boot?
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
Steve Petersen is a marketing technology manager at Zuora. He spent nearly 8.5 years at Western Governors University, holding many martech related roles with the last being marketing technology manager. Prior to WGU, he worked as a strategist at the Washington, DC digital shop The Brick Factory, where he worked closely with trade associations, non-profits, major brands, and advocacy campaigns. Petersen holds a Master of Information Management from the University of Maryland and a Bachelor of Arts in International Relations from Brigham Young University. He’s also a Certified ScrumMaster. Petersen lives in the Salt Lake City, UT area. Petersen represents his own views, not those of his current or former employers.
Originally Appeared Here
June 23rd, 2022
12:30 PM ET
Join Chris Fritsch and Stefanie Marrone for part two of their webinar series on doing more with less: effective marketing strategies for small- and mid-sized law firms.
In this program, Chris Fritsch (CRM and marketing technology strategist and consultant to many top Am Law firms) and Stefanie Marrone (a former in-house law firm marketer and now consultant and fractional CMO to small and mid-sized law firms) will help marketers devise strategies and tactics to market their firms for maximum impact without having to dedicate a big budget.
Building upon their previous, popular webinar, Stefanie and Chris will dig even more deeply into how to do more with less, as well as how to maximize ROI of your marketing and BD efforts.
They will also explore tech tools to engage with clients, referrals, alumni and recruits using martech and social media.
Topics to be covered include:
How to…
Bring your questions and register soon — it’s a popular series!