The world is changing at an unprecedented pace, and so is our industry. Old ways of thinking and legacy technologies no longer produce the exceptional results needed and expected by today’s dynamic hotel organizations.

Whether dealing with unexpected demand shifts, ongoing staff shortages or increased competition, today’s hoteliers need to build a high level of agility into their operations to be able to adapt as quickly as possible to rapidly changing conditions. This means having the relevant data and tools necessary to make informed decisions at a moment’s notice—before the chance to respond to evolving market conditions is lost. Unfortunately, many of today’s solutions are simply not up to the task.

But why is this the case? The main reason the industry has fallen behind is that the vast majority of legacy hotel technologies were designed with a focus on performing a specialized function for a specific department of the property or business. This has led to the creation of data silos within organizations, as well as conflicting account data. In today’s industry climate, hoteliers need more advanced solutions that seamlessly integrate and share information between all stakeholders in real time. To gain and keep a competitive edge, they require robust and intelligent technologies that can connect all the dots and help them understand the true value of each account, as well as each guest.

In this blog, we’ll explore how to achieve this enhanced business agility—and how Thynk.Cloud is helping the industry to Re:Thynk technology’s role in solving some of its greatest challenges.

So, why are data silos so dangerous, anyway?

A recent survey showed that 60 percent of business leaders identify organizational data silos as the biggest impediment to effective decision-making. Within hospitality, a lack of access to centralized, complete and accurate data can mean lost opportunities and profits. It also provides competing properties and groups with a chance to increase their market share, if they are better equipped to promote and sell more effectively. With the new construction segment of the hotel industry up by 9% in the first quarter of 2023 and expected to continue to grow, the need for centralized and updated data access has never been as important.

Big Data to the rescue: but is bigger better?

Access to big data and analytics has fundamentally changed sales and marketing practices across the board, according to 50 percent of businesses. But is it the size of the data that matters – or rather, how and where it’s being used? With hotels needing to tailor their offerings to the needs of each account and guest segment, core Hotel CRM systems that can provide actionable data at the appropriate times in the sales cycle and to the right department or staff member are proving much more valuable.

But regardless of department, today’s hotel employees are stretched thin and typically don’t have sufficient time to gather, analyze and act upon data before the window of opportunity closes. Fortunately, automated technologies are capable of sifting through a massive amount of data generated by hotel accounts and guests and ensuring its accuracy, allowing teams to focus their efforts on the core hospitality offering, instead of wasting valuable time on manual data research.

Automated data intelligence for the win

With fewer employees and tighter budgets, much of the hospitality industry is embracing the advantages that technology automation can bring to their operations. In fact, 50 percent of businesses plan to deploy automated technologies over the next two to three years. In hotel sales and marketing teams, speed is particularly essential.Hoteliers who stick to manual workflows and processes risk losing out on business to competitors who are adaptive and able to respond more swiftly.For this reason, the hospitality industry is rapidly transitioning towards the adoption of automated sales and marketing technologies. Currently, 72 percent of successful businesses leverage workflow automation to manage sales and marketing operations.

By combining enhanced data intelligence with the power of automation, today’s hoteliers can guarantee their ability to perform outreach to the right accounts and groups at the right time and with the right offer—maximizing the likelihood of earning their business and increasing revenue, while delivering an experience that ensures satisfaction and encourages loyalty.

Is it time to Re:Thynk your sales & marketing technology?

With the rise of new challenges and opportunities, today’s hoteliers need relevant data and tools to make informed decisions—now more than ever before. That’s why we’re excited to be at the forefront of technology solutions that help hotels tear down data silos, harness the power of big data, and automate their sales and marketing operations.

We understand that legacy technologies no longer produce the results needed by modern hoteliers, and that’s why we are committed to developing modern, more advanced solutions that are capable of seamlessly integrating and sharing information to provide a holistic view of the guest experience.

At Thynk.cloud, we believe that by providing hoteliers with the right tools and insights, they can create memorable experiences that exceed guest expectations and drive loyalty. We are proud to be Re:Thynking technology’s role in the hospitality industry and look forward to continuing to empower hotels to thrive in today’s ever-changing landscape.

About Thynk.Cloud

The Hospitality Cloud for Operational Excellence, Thynk.Cloud, is designed by hoteliers for hoteliers to simplify and automate sales, operations and data management.

Thynk.Cloud leverages the world’s leading CRM, Salesforce®, as a platform to bring agile hospitality to the industry with a focus on driving B2B and MICE sales through data-driven decision-making. With Thynk.Cloud every process is easier, faster and fully integrated.

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Although most marketers predict that their content marketing budgets will increase as the year goes on, new research indicates that they intend to invest more in artificial intelligence (AI) solutions for assets and skills, such as writing.

Beantown Media Ventures recently published the “2023 Content Marketing and Generative AI Outlook,” and statistics suggested that the majority of marketers (45%) believe their content marketing budget will increase throughout 2023. 29% forecast that their content marketing budget will at least stay the same. However, most respondents (40%) stated that they foresee AI solutions, such as ChatGPT, replacing junior writers on their team. Approximately 29% believe that AI tools and technology will replace all of their marketing writers.

“AI is polarizing for the potential cost savings to content marketers and many other departments,” noted the researchers behind the report.

How Marketers are Currently Using AI and Predictive Analytics

In addition to using AI for content marketing purposes, previous research suggests that marketers have been looking for ways to leverage it to better understand their target audience as well.

Pecan released its “State of Predictive Analytics in Marketing” report, and data indicated that 40% of marketers now want to be able to utilize AI to measure customer lifetime value. About 46% would like to leverage AI solutions to predict churn and retention on a customer level, while 40% want to be able to identify upsell and cross-sell potential.

Most marketers (51%) are currently utilizing predictive data to forecast future customer behavior, and 50% are using it to forecast future customer trends.

Check out our Senior Director of Digital Marketing, Casie Gillette’s, recent blog post on making the most of your marketing budget!

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Talisha began her career in traditional marketing roles but has spent the last half focusing on leveraging technology & processes to improve Marketing effectiveness and the Consumer experience. She has led Martech in both IT and Marketing and understands both sides. She joined Microsoft in 2022 to led B2B Martech Platforms and AI. Previously at Comcast, she revamped the MarTech & Campaign Optimization team by re-defining roles, changing the relationship with Engineering, establishing new processes with the Marketing teams, and pushing vendors to be more accountable. At Under Armour, she joined teammates from IT, Engineering, and Marketing into a dedicated MarTech function and consolidated duplicative systems for a more effective tech stack. Having also worked at Marriott International, MarketBridge, and ServiceMaster, Talisha understands the nuance of how technology can be applied to solve business problems at scale. When she is not working, she enjoys traveling, hiking, meditating, and spending time with her family and close friends.

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BridgeFT, a cloud-native, API-first wealth infrastructure software company that enables financial institutions, fintech innovators, and registered investment advisors to deliver better, data-driven outcomes for their clients, announced today that it has been named a Finalist in the WealthManagement.com 2023 Industry Awards for three categories.

BridgeFT’s and its WealthTech API are finalists in the Industry Disruptors, Technology Disruptors, and Technology Providers / Innovation Platforms categories.

“We are thrilled to be recognized for the innovations that BridgeFT has brought to the wealthtech marketplace in helping advisors and financial technology companies to bring together critical client data from multiple custodians to power applications throughout the wealth ecosystem,” said Joe Stensland, BridgeFT’s Chief Executive Officer. “The WealthManagement.com Industry Awards set the standard for highlighting the best in our industry, and it is an honor to be selected for three categories.”

BridgeFT’s WealthTech API is the industry’s first WealthTech-as-a-Service platform, offering a single, open API to trade-ready, multi-custodial data, analytics, and applications. BridgeFT’s WealthTech API empowers clients to reimagine the potential of their financial data and technology stack, using the power of the cloud. As the industry’s only API-first, cloud-native wealth infrastructure platform, WealthTech API removes the need for individual data feeds from a range of custodians and back-office providers, allowing wealth management firms and FinTech companies to create differentiated, next generation wealth management applications.

Custodians hold a range of data that drives the investment ecosystem, from positions and balances to client holdings and trades. Each individual custodian has its own data policy, structure, and systems, forcing FinTech companies and other financial institutions to build custom programs for each custodian to ingest the data. This adds both development time and cost. By simplifying access to the underlying data, WealthTech API allows financial innovators to rethink and streamline their own tech stacks and create differentiated tools and solutions for their own clients with BridgeFT’s applications and developer-to-developer support.

Now in its ninth year, the WealthManagement.com Industry Awards, known as the Wealthies, is the only awards program of its kind to honor outstanding achievements by companies, organizations and individuals that support financial advisor success. A panel of judges made up of top names in the industry, led by WealthManagement.com director of editorial strategy and operations David Armstrong, chose the finalists and will determine the winners, which each year recognizes the firms and individuals who are bringing new innovations to market that make a real difference to the daily activities of financial advisors.

Winners will be announced at a gala and awards ceremony in New York City on September 7th.

“The Industry Awards are a beacon, illuminating the trailblazers and innovators who are shaping the future of the financial services industry,” said David Armstrong, director of editorial strategy and operations at WealthManagement.com. “They serve as a leading indicator of future activity, and as a barometer for the dynamic ecosystem of companies and organizations that empower, support and enable advisor success who are driving the industry forward.”

Tune in to MTC Podcast for visionary Martech Trends.

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US-based marketing technology company ZoomInfo has said that it plans to lay off about 3 per cent of its workforce globally, joining several other technology companies that have cut jobs recently.

In a filing with the US Securities and Exchange Commission (SEC), ZoomInfo said it “notified employees of a plan to flatten the organisational structure, speed decision making, and enable investment in key opportunities for long-term growth while driving continued profitability”.

“The Company estimates that it will incur restructuring charges of approximately $6 million in connection with this plan, which will primarily be recognised in the second quarter,” it added.

In its most recent annual report filing, the company said that it had 3,540 employees as of December 31, 2022, according to Seeking Alpha.

Moreover, the company said that it will provide all impacted employees with an average of 10 weeks of severance pay, equity award vesting and a health care and education fund.

“As the Company indicated on its most recent financial results conference call, we plan to continue to hire within sales, engineering, and customer success and make investments to further leverage the Company’s generative AI capabilities,” ZoomInfo said.

Meanwhile, job search engine ZipRecruiter has announced to reduce its global headcount by approximately 270 employees, which represents approximately 20 per cent of the company’s total number of employees.

In a filing with the US SEC, the company said that the action was taken in response to current market conditions and after reducing other discretionary expenses, “with a view toward driving long-term efficiency”.

–IANS

shs/prw

(Only the headline and picture of this report may have been reworked by the Business Standard staff; the rest of the content is auto-generated from a syndicated feed.)

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Opinions expressed by Entrepreneur contributors are their own.

Almost every superhero has a sidekick. It’s not that Batman isn’t capable of amazing feats on his own, it’s just that he can accomplish so much more with Robin at his side. Duo do-gooders, or even partners in crime, can be unstoppable together rather than alone. Would Abbot be as funny without Costello? Would Bonnie be able to get away without Clyde?

Take your pick of combos; it stands true that two are better than one, and the same goes for your marketing!

At my business, PostcardMania, we have the unique advantage of closely tracking successful client campaigns to determine what made them work — and we delivered just shy of 30,000 campaigns last year … 28,091 to be precise. So, I have some insight into what works and what doesn’t.

In this article, I’ve picked out a few marketing duos that I know will help supercharge your results.

Related: Invest in These 5 Technologies to Redefine Your Marketing Efforts

Website + direct mail

Business owners used to see their website as a mere host for valuable information about products, services, locations, contact information and more. But today, savvy business owners understand that a website is a valuable tool — it can attract prospects (with good SEO), build trust and (most importantly) convert visitors into qualified leads and customers.

That said, not every website is as optimized as it could be.

Your website is a powerful lead-generation engine. All it takes is a little backroom tinkering behind the scenes of your website, and you can turn it into a powerful follow-up tool that targets your most interested — yet unconverted — visitors offline. It’s called direct mail retargeting, and it can turn your website into a huge catalyst for closing sales.

With a little bit of code and an integration that connects your website to a direct mail automation platform, you can automatically retarget your website visitors with a postcard at their home. Simply set your budget, and let it run on its own (if you’re a little tech-shy, some companies like mine will even set this up for you).

You can also adjust which visitors you want to target to ensure you’re pursuing the hottest leads. Only mail to visitors who spend more than 30 seconds on your site or only those who add something to their shopping cart and then abandon it — it’s all possible and a lot more.

And I’m not mentioning direct mail because I happen to sell it. The research shows that tangible advertisements make a greater impact on prospects than digital ones alone.

In a study done by the United States Postal Service (USPS) and Temple University’s Center for Neural Decision Making, researchers concluded that direct mail has a more significant emotional impact than digital ads, resulting in stronger recall up to one week later. They also found that participants’ brains were more stimulated and participants felt more excited when interacting with direct mail.

Utilizing direct mail at key points along the buyer’s journey could sway them more significantly than digital interactions alone. Adding a discount code or free offer to your follow-up mailer may just be the extra incentive they need to go from “maybe” to “yes.”

Even if you start slow, with a small budget and very tight targeting parameters, I encourage you to give retargeted direct mail a try. One of my clients, a real estate investor, let it run in the background for the better part of a year. He didn’t have much website traffic, so he only sent out a little over 100 postcards, which cost him $647 — but he closed a deal off of those 100 mailers that made him $70,000.

That’s the magic of combining targeted mailers with your website traffic: It’s low-cost, targeted and hugely impactful.

Related: 3 Ways Technology Helps You Make Money With Direct Mail Marketing

Geofencing + targeted digital ads

While geofencing isn’t the newest technology to enter the marketing spectrum, it is improving exponentially day by day. Geofencing creates virtual geographic boundaries around targeted areas, and when someone crosses into one of those areas, it creates a triggered response — your ads will show up while they’re browsing their favorite sites or checking their email.

For example, a veterinarian could target pet owners who visit local dog parks, pet supermarkets or animal shelters. Or a yoga studio could target people visiting their local health foods store. There are a ton of possibilities.

Recently, geofencing has become more reliable — meaning you won’t spend money accidentally targeting people who really visited the tire shop next door. And once you’ve targeted enough of the right people, their profiles can be used to target larger lookalike audiences with similar demographics.

Then, if these prospects click on your geofence-triggered ad and visit your website, they could automatically receive a mailer, too (that is if you have automated direct mail in place like I mentioned in the first section).

With all of these integrated marketing channels in place, you can create a compelling sales funnel that finds and nurtures new leads into customers on autopilot. That’s the power of automation. All you have to do is set it up once, set your budget and check in periodically to make sure your return on investment (ROI) justifies your costs.

Soon, prospects will feel they’re seeing you everywhere and have your brand planted firmly in their minds. This powerful recall is exactly what you want the next time they need your product or service.

Related: 6 Technologies That Will Reshape Marketing In The Next Decade

AI + content marketing

Website content can be a major trust builder for your businesses and therefore can play a vital part in turning an interested prospect into a buying customer. But many a business owner has cringed at the thought of writing copy for their website … let alone regularly updating it with blog posts or e-newsletter articles.

Creating large amounts of content can be a constant challenge for business owners, and I get it. You’re already busy running a business!

But what I want small business owners to realize is that they have access to many tools — some of them free — that will do 95% of the writing for you.

Some of the most popular content-driven AI tools include ChatGPT, Jasper, Google’s Bard and Microsoft’s Bing AI.

You can simply type in a subject and a tone of voice, and the AI will produce copy for you in seconds. Even professional copywriters are trying out AI to produce more content in short amounts of time.

I suggest trying out an AI tool to write something that will be beneficial to prospects and customers. What do they always ask or want to know about your industry? Do you have a recent case study you want to share? Maybe you can create a page that explains the buying process so prospects know what to expect.

Focus on creating content that builds trust and removes common barriers you encounter when taking someone from interested to purchasing.

However, keep in mind that AI can only take you so far. You’ll still need to double-check the copy for accuracy and tailor it to your business’s style, purpose and level of expertise.

The more content you produce, the more your SEO rankings will improve, the more your prospects and customers will interact with you online, and the more you’ll see long-term results.

Put all these integrated marketing duos together, and it’s as if you have a host of secret weapons to accomplish your master plans.

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Artificial intelligence has taken the world by storm. Thanks to recent advances in how algorithms function and their expanded capabilities, AI is being used in just about every industry under the sun right now – and if it isn’t involved somehow yet, it will be soon. This is as true for the real estate sector as any other. In fact, AI tools are being put to use in real estate and proptech applications more and more as time goes by. Here are some of the newest developments in the industry.

GPT-4 Has Arrived On the Scene

Unless you’ve been living under a rock, you’ve likely heard of ChatGPT, the AI-powered chatbot created by OpenAI. It’s been making major waves recently, and as research into it is ongoing it keeps getting additional capabilities that make it smarter and more responsive. The newest iteration of the technology, called GPT-4, is lightyears ahead of its predecessors in its ability to understand queries submitted by users. Additionally, its ability to provide fast, accurate, and complex answers to these queries is downright astonishing. The advancements are due to the complexity of its algorithm – the programming that runs “under the hood” of GPT-4 – and its ever-expanding database from which it’s pulling its information.

GPT-4 is nothing short of revolutionary, and early adopters in the real estate technology field have taken notice. Digital brokerage DOSS, a company that has already done pioneering work in conversational home search using AI, harnessed the power of GPT-4 by integrating it directly into its DOSS 2.0 search engine. It’s the first consumer-facing platform to do so without having to rely on the ChatGPT plugin, which is less widely available. The results? A real estate-based search engine that lets users ask complex questions through speech or text, providing targeted answers that other real estate technology solutions simply can’t – not yet, anyway.

More Targeted Uses of AI-Powered Technology

DOSS’s use of GPT4 is certainly shaking the rafters of the industry, but that level of integration isn’t going to be available to everyone. What about other real estate professionals, like real estate agents, working for themselves or as part of a smaller-scale agency? It might seem like the vast opportunities of AI-powered tools might be far out of your reach in that case. However, this isn’t necessarily true. Thanks to how ubiquitous AI-powered technology is becoming, there are more tools and applications than ever before that make use of AI capabilities. While they might not be as advanced as GPT4, they are much more accessible. Here are just a few of the ways AI is helping real estate agents.

Automating Tasks

AI is ideal for automating many of the time-consuming tasks that real estate agents typically handle. This can include tasks such as scheduling showings, sending out marketing materials, and managing paperwork. This frees up agents to focus on more important tasks, such as building relationships with clients and finding the right properties for their needs. AI scheduling tools are becoming increasingly available from a number of different providers. Some of these tools are free to use, while others might be available for paid use. It’s beneficial to explore a few options to discover which one will be the most useful for your needs.

Providing Insights

 AI can analyze vast amounts of data to provide agents with insights into the market, such as trends in pricing, inventory, and demand. This information can help agents make better decisions about where to focus their efforts and how to price properties. This technology is already widely used, and not just in places like DOSS – major real estate technology players like Zillow and Trulia already have their own AI-based data analysis tools and algorithms that they use, often to great effect. These same tools can be used to get better, more reliable information on a neighborhood or market sector you’re targeting.

Personalizing the Experience

 AI can be used to personalize the real estate experience for clients. For example, AI can recommend properties that are a good fit for a client’s needs and budget, and it can also provide information about the local area. This helps agents build stronger relationships with clients and close more deals. This is an invaluable resource for anyone looking to buy or sell a home, as a real estate agent can take a client’s preferences and load them into an AI-based tool to generate property recommendations that tick all that client’s boxes. This is something that agents do already, but now no longer have to do so by hand by combing through countless MLS listings.

A Brave New World, Ready To Explore

The world of artificial intelligence and how it’s being applied to different industry sectors can appear a little daunting at first. Change is happening rapidly, and it might feel like you’re struggling to keep up with new features and capabilities seemingly rolled out by the day. Yet as advanced and groundbreaking as AI-powered tools are right now, they’re only going to get more astoundingly powerful as we go on. We’re near the point where you can carry on a full conversation with an AI chatbot and, while it’s obvious you’re not talking to another person, you’ll get responses that are smart, accurate, and understandable.

This means that the time to begin exploring AI and its capabilities is most certainly now. Becoming familiar with AI-assisted tools, especially those in relation to the real estate industry, is going to be necessary going forward if you want to remain competitive in the future. Smart and savvy real estate professionals that begin learning how to use AI now in their own efforts will be much better situated than those that don’t when the time comes!

Find topics in marketing, technology, and social media for realtors, and housing market resources for homeowners. Be sure to subscribe to Digital Age of Real Estate.

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It’s no secret that technology is causing a whirlwind of changes in the marketing world, and as a result, the role of the CMO has gone through a significant transformation. We’re living in the era of MarTech, where marketing and technology collide and Chief Marketing Officers are the ones with the key to unlocking all the exciting new possibilities and driving success for any organization. So, let’s dive right in and explore each aspect of the evolving role, armed with some informative data and insights. 

Fueling Growth through Strategic Integration

In the age of MarTech, the responsibilities of the CMO extend beyond traditional marketing functions. They now play a pivotal role in aligning marketing strategies with overall business goals. According to a study by Gartner, 81% of marketing leaders believe that strategic alignment is crucial for achieving marketing success. By leveraging the power of technology, they can drive growth, enhance customer experience, and improve operational efficiency. It’s essential to understand how this technology can be effectively integrated into the marketing strategy to deliver optimal results and propel organizations forward.

Unleashing the Power of Data Analytics

In this data-rich era, proficiency in data analytics has become a critical asset. Marketing technology provides a treasure trove of customer data and insights that can shape your marketing decisions. Research from McKinsey reveals that data-driven organizations are 23 times more likely to acquire customers and six times more likely to retain them. By harnessing the power of data analysis, one can unlock valuable insights into customer behavior, preferences, and market trends. This enables them to create personalized and targeted marketing campaigns that drive engagement and conversions, ultimately leading to business success.

Orchestrating Memorable Interactions

Nowadays, delivering exceptional customer experiences has become absolutely crucial. Did you know that Salesforce found that a whopping 84% of customers believe the experience a company provides is just as important as its products and services? Ultimately, the responsibility falls on the CMO’s shoulders to ensure a smooth and delightful customer journey at every step. Thanks to MarTech, they have the power to collect and analyze valuable customer data, gaining insights into their preferences and needs. By collaborating closely with customer service and sales teams, they can create personalized interactions that foster strong customer relationships and nurture loyalty throughout the entire buyer’s journey. It’s all about creating experiences that leave a lasting impression and keep your customers coming back for more.

Embracing the MarTech Revolution

The marketing technology landscape is rapidly evolving, presenting both challenges and opportunities. As a forward-thinking CMO, it is vital to stay abreast of the latest trends and innovations. According to a survey by Gartner, 65% of marketing executives plan to increase their technology investments in the coming year. One can identify solutions that align with their marketing objectives by evaluating new tools and technologies. Seamlessly integrating marketing technology platforms with existing systems, such as customer relationship management (CRM) software, allows one to create a unified marketing technology stack. 

Bridging the Gap for Success

In today’s digital landscape, it’s crucial to emphasize collaboration with IT and data teams. By joining forces, one can prioritize data security, privacy, and compliance with regulations like the General Data Protection Regulation (GDPR). A study conducted by Forbes Insights revealed that companies that foster strong collaboration between marketing and IT achieve superior business outcomes. Working hand in hand with these teams enables CMOs to navigate the intricate world of technology in marketing and seamlessly integrate it into their strategies. By building robust partnerships, one can cultivate a culture of collaboration that paves the way for innovation and growth, opening up exciting new possibilities for the organization.

Showcasing the Value of Marketing

Demonstrating the return on investment (ROI) of marketing initiatives is crucial for any CMO. They have access to a variety of tools and metrics that enable accurate measurement and analysis. According to a study conducted by HubSpot, 74% of companies that exceeded their revenue goals had implemented a marketing automation platform. By closely monitoring and evaluating key performance indicators, they can assess the effectiveness of their campaigns, optimize the marketing budget, and provide stakeholders with justified investments. Leveraging these data-driven insights empowers them to make informed decisions that yield tangible results and showcase the impact of marketing on the organization’s bottom line.

Leading the Charge for Innovation

In the fast-paced landscape of modern marketing, agility, and adaptability are crucial for driving success. Embracing innovation and staying ahead of industry trends are key to fostering digital transformation within an organization. A survey by Deloitte revealed that 90% of marketing leaders acknowledge the criticality of agility and the ability to anticipate change. By cultivating a culture of continuous learning and collaboration, the marketing team can navigate the digital transformation journey effectively. Embracing change, experimenting with cutting-edge marketing strategies, and positioning the organization as a leader in the ever-evolving digital marketing realm are essential for achieving sustained growth and maintaining a competitive edge.

Conclusion

Gone are the days of traditional marketing strategies. Today’s CMO is a trailblazer, navigating uncharted territories and embracing the unknown with open arms. They are the bridge between the art and science of marketing, harnessing the power of technology to elevate their organization’s brand, drive growth, and forge meaningful connections with customers.

As we venture into the future, their role will continue to evolve and adapt. They will pioneer new ways of reaching audiences, explore emerging technologies, and champion the fusion of creativity and analytics. The CMO is not just a title; it’s a mindset, a relentless pursuit of innovation, and an unwavering commitment to staying one step ahead in the ever-evolving MarTech landscape.

Tune in to MTC Podcast for visionary Martech Trends.

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Verint Leads in Five Product Capabilities Satisfaction Categories Including Leveraging Artificial Intelligence

Verint, The Customer Engagement Company, announced that it has received top scores in multiple customer satisfaction categories according to DMG Consulting LLC’s 2023/2024 Enterprise Workforce Management Product and Market Report*.

The report provides an insightful analysis of today’s workforce management (WFM) market, competitive landscape, product suites, and the business, market, and technology trends and challenges confronting contact centers in light of increasingly complex contact center operating environments, workforce expectations, and a recessionary economy.

“We are honored that our customers once again have awarded Verint’s Workforce Management solution with such high satisfaction scores”

Verint received the top score or tied for the top score in seven vendor satisfaction categories including overall vendor satisfaction, product and implementation satisfaction, and product innovation. In six suite module categories, Verint received top scores or tied including omnichannel scheduling and forecasting, agent self-service, and long-term strategic planning. Verint also was a leader in five WFM product capabilities satisfaction categories including the ability to: support unique voice and digital channel requirements, automatically determine the forecasting/scheduling algorithm to produce optimal results, leverage AI and machine learning to enhance WFM solution performance and create accurate long-term multi-skill hiring/staffing/training plans.

Marketing Technology News: UiPath to Offer the UiPath Automation Platform as an SAP Endorsed Application

“Artificial intelligence continues to make a huge contribution to WFM solutions, particularly when it’s combined with automation. AI technologies are being used to create smart applications for agent self-service to achieve the right balance between employee and contact center needs while considering the need to deliver a great CX,” notes Donna Fluss, president, DMG Consulting. “AI can also enhance the results of real-time decisioning tools needed to improve the performance of intraday management activities, to automate shrinkage calculations, and to initiate in-the-moment schedule changes. The vendors are listening to their enterprise customers and making changes to reduce the need for WFM administrators or supervisors to handle manual tasks which can be done more quickly, accurately, and fairly via automation.”

“We are honored that our customers once again have awarded Verint’s Workforce Management solution with such high satisfaction scores,” says Verint’s David Singer, global vice president, go-to-market strategy. “These capabilities showcase how AI can augment the human workforce, enable people and bots to work together, elevate customer experience, and maximize the impact on CX automation.”

Marketing Technology News: MarTech Interview with Darren Guarnaccia, President at Uniform

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Lille.ai is Launched: Generate Communications With Traceability

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