Clue, an award-winning data and media partner for search, social, and programmatic advertising, is pleased to announce it placed No. 11 on the 2022 Report on Business ranking of Canada’s Top Growing Companies.

Canada’s Top Growing Companies ranks Canadian companies on three-year revenue growth. Clue earned its spot with three-year growth of 2550%.

This growth is attributable to the company’s strategic focus on first-party data and analytics at a time when the media industry is increasingly reliant on privacy-forward, brand-owned datasets for insight. In addition, Clue’s dedication to making media measurable against full-funnel brand objectives has led to retention and growth of both brand and agency clients.

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“We are humbled to be recognized on The Globe and Mail’s 2022 Report on Business ranking of Canada’s Top Growing Companies list for the first time,” said Joshua Alvernia, Co-Founder, and CEO of Clue. “Our ranking on the list is a sign that the strategic focus of our business is aligned with the needs of our clients. Clue started from a promise between the founders to always do right for our customers, and that has meant tackling their biggest challenges. It is this philosophy that has inspired us to find true and meaningful business growth for our partners from human-driven data.”

Canada’s Top Growing Companies is an editorial ranking that was launched in 2019. It aims to celebrate the boldest entrepreneurial achievement by identifying and bringing the accomplishments of innovative businesses in Canada to the forefront. In order to qualify for this voluntary program; companies had to complete an in-depth application process and fulfill requirements. In total, 430 companies earned a spot on this year’s ranking.

The full list of 2022 winners along with editorial coverage is published in the October issue of Report on Business magazine.

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“Canada’s Top Growing Companies recognizes the tremendous ambition and innovation of entrepreneurs in Canada,” says Dawn Calleja, Editor of Report on Business magazine. “The next generation of Canadian businesses can draw inspiration from this ranking.”

“In an uncertain world, the success stories of the companies marked in this year’s Report on Business magazine’s list of Top Growing Companies are a beacon of optimism,” says Phillip Crawley, Publisher and CEO of The Globe and Mail. “The Globe and Mail congratulates them on their achievements.”

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Number of the week 

$10.6 billion: That’s the total amount consumers will spend on Halloween this year, a record, according to a recent survey from the National Retail Federation.

On the move

GroundTruth, a location-based marketing technology company, hired Brandon Rhoten as chief marketing officer. Rhoten’s prior roles included being global CMO at Potbelly and Papa Johns.

The North Face appointed Sophie Bambock chief marketing officer. A marketing veteran, she was most recently CMO at Everlane. The brand also named Jennifer Ingraffea chief product and merchandising officer. She had been global VP of kids footwear product merchandising at Nike.

Blockchain network Algorand named Michele Quintaglie chief marketing officer. She was most recently head of external communications at United Technologies.

Level Home Inc., a smart home design company, hired Andrew Samson as CMO. He most recently was VP, global head of marketing at Hyperice.

 

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invenioLSI Keeps the Focus on Customer Relationship Quality

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Capital to help next-gen communication platform double down on technology, expand user base

Today, next-generation communications platform, Spot, announced $5.5M in combined Seed Round funding led by Freestyle and additional investors, including Liquid 2 Ventures, Community Access Fund, and Founder’s Co-Op. The Seattle-based company was established by Outreach co-founders, Gordon Hempton and Wes Hather.

Spot helps high-performing organizations communicate more effectively while enhancing team experience, building company culture, improving retention, and amplifying productivity. Teams can communicate within the platform using virtual avatars in a branded office setting while accessing a comprehensive team chat and video conferencing, a more integrated solution compared to Slack, Discord, and Teams. The platform combines a uniquely personal metaverse experience with enterprise-grade communication tools and provides a comprehensive solution to remote workforce challenges.

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“Spot is bridging the gap between the in-person work experience and the static text-and-tile communication methods we see with remote workforces,” stated Spot CEO and co-founder, Gordon Hempton. “We know the future of remote communication will be more immersive, but it also needs to be accessible. With Spot, anyone with a web browser can instantly access the service and take advantage of a more engaging experience for their distributed team. We believe that companies can leverage this type of technology to drastically improve the work experience today.”

With Spot, organizations can build their own virtual customizable workspace that easily reflects the company’s brand and culture. Team members can host meetings, share screens, collaborate instantly, or start a conversation just by interacting with the avatars in the space. Communication is organized with channels, threads, direct messages, and reactions seamlessly integrated into one easy-to-utilize solution.

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“There was an influx of “metaverse adjacent” technology companies in the past year, but we saw something different with Spot,” noted David Samuel, Partner at Freestyle. “Spot is the only business-critical metaverse platform in which real organizations operate today. We’re seeing real tech adoption, with many teams switching to Spot as their primary communications tool. We think Spot’s hybrid approach, which combines the benefits of the metaverse with the ease of legacy communication tools, will fill a crucial corporate gap in the future of work.”

Spot is used by teams from companies including Google, Apple, GoGlobal, and Change Stage. The company plans to use the funding to double down on Spot’s technical capabilities, expand the team and attract more users.

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AssetBook Unveils First-of-Its-Kind Client Engagement App

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Top talent in the tech industry is scarce. For all but the biggest names it’s already a challenge to recruit the key skills that drive success — and there are warnings that it will only worsen in the coming year as a possible recession looms. Determining how to attract and retain talented employees has evolved rapidly as the market continues to be volatile. Those extras like free lunch, in-office massages and unlimited vacation are no longer seen as the most important perks to attract the best tech workers.

To get a better understanding of what talent is looking for in a future job or what might entice them to stay, our team at Contentful conducted a survey asking top digital builders — the developers and digital marketers tasked with building digital experiences for customers and other end users — what they want. The results revealed that an overwhelming majority – 85% – would leave a job or consider doing so based on dissatisfaction with their software and tools. Interestingly, another two-thirds (65%) cited that the software and tools a company gave them to work with was a direct reflection of how they value their employees.

With 70% of respondents clearly identifying the technology a company uses is “very important” to their decision to take a job, it’s important for us to break down why this is and how technology impacts these skilled employees’ roles.

Get the right tech to foster creativity and innovation

It comes as no surprise that our survey results showed the majority of digital builders (58%) would prefer to spend their time at work innovating – finding better ways to do things and solving problems. Since this is a group of employees that are hired for their skill and experience with analysis and strategizing, it was surprising to find that 61% of them spend more than half of their time on administrative tasks as opposed to creative work. Even more shocking was that 94% of digital builders responded that their ability to be creative and innovative is limited by the technology they have available to accomplish their work.

If an organization doesn’t provide their technical employees with the tools to get the job they were hired for done, the impact can ultimately be seen on a company’s bottom line. And according to digital talent, the technology they need to remove these limitations must deliver on three key factors: 1. speed, 2. functionality, and 3. flexibility.

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How to determine what the right tech is for the job

Believe it or not, the technology stack plays a part in motivating digital builders to tackle ambitious projects and goals. Otherwise, outmoded technology can leave them demotivated and unwilling (or unable) to drive ambitious projects. A well-considered tech stack – and the autonomy to decide who that includes – can turn challenges into innovation. Faced with growing demand for content, 60% of digital marketers are excited rather than intimidated by the challenge.

Giving these talented employees a voice and freedom to choose the software they use, and how it is adapted to their requirements, has a big impact. It can be a contributor to overall efficiency and play a huge role in how they feel about the work they do on a daily basis. Sixty-eight percent of all digital builders say the ability to decide which software they use impacts their job satisfaction significantly.

Something else to keep in mind – ambitious goals and innovation require a commitment to technology investment from company decision makers. Over three-quarters (78%) of digital builders believe their company needs to adopt new technology to enable employees to deliver against the company’s ambitious goals. The type of software also matters, with API-first software at the top of their wishlist. A large majority (91%) of developers who use API software are “very satisfied” with their tech stack. Finally,  the survey found that API-first software drives speed to market for new products. Of developers who primarily work with API-first services, 81% say their companies release new products “fast” or “super fast.”

Key lessons for hiring in a volatile market

For company leadership and those doing the hiring, these stats may be a wake up call. However, it’s one that can bring a deeper understanding of what software developers and digital marketers are looking for as they contemplate their next career move.  The best technology can empower your digital builders, help them be more satisfied at work and spark amazing innovation. Lackluster technology will leave them unmotivated and frustrated, possibly scanning LinkedIn for another job.

Managers who insist on software that enables and supports their teams will have the upper hand when it comes to retaining and attracting top talent.

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Geva Lester and Jane Morrison, Founders of Varity Homes

We’re excited to strengthen our services in the northern Virginia and Washington, D.C. markets with Varity Homes

ARLINGTON, Va. (PRWEB)
September 16, 2022

Varity Homes today announced its partnership with Side, the only real estate technology company that exclusively partners with high-performing agents, teams, and independent brokerages to transform them into market-leading boutique brands and businesses. The alliance will ensure that Varity Homes, a company that lifts up clients and the community, is powered by the industry’s most advanced platform.

Varity Homes was founded by Geva Lester and Jane Morrison, longtime Arlington residents and agents with an 85% referral clientele. Generating $50 million in sales in 2021 and $234 million in their combined careers, Lester and Morrison boost their client services with their tech backgrounds and deep knowledge of the northern Virginia market. Lester and Morrison are also community-focused and continue their charitable endeavors through Varity. Varity Homes represents buyers and sellers throughout northern Virginia, specializing in Arlington as well as Falls Church, Washington, D.C., and Alexandria.

“We’re excited to strengthen our services in the northern Virginia and Washington, D.C. markets with Varity Homes,” Lester said. “Boosted by specialized support, our boutique brand will also be able to do more for our communities.”

Partnering with Side will ensure Varity Homes remains on the cutting edge of the evolving real estate market while continuing to deliver premium services to its clients. Side works behind the scenes, supporting Varity Homes with a one-of-a-kind brokerage platform that includes proprietary technology, transaction management, branding and marketing services, public relations, legal support, lead generation, vendor management, infrastructure solutions, and more. Additionally, Varity Homes will join an exclusive group of Side partners, tapping into an expansive network from coast to coast.

“Side’s state-of-the-art marketing, technology, administrative, and legal services will help us grow, expand our opportunities, equip us with the necessary tech tools, and focus on attracting like-minded people to our brand,” Morrison said.

About Varity Homes

Varity Homes seeks to empower its clients through its communication, knowledge, and exemplary service. By creating successful experiences and outcomes and forging mutually beneficial relationships, the team has secured an 85% referral base. Beyond serving clients is Varity Homes’ mission to enrich northern Virginia’s communities through charitable donations. Varity Homes serves buyers and sellers across northern Virginia and Washington, D.C. For more information, visit http://www.varityhomes.com.

About Side

Side is a behind-the-scenes brokerage platform that exclusively partners with top-performing agents, teams, and independent brokerages to create and grow their own boutique brands without the cost, time, or risk of operating a brokerage. Side’s proprietary technology platform and premier support solutions empower its agent partners to be more productive, grow their business, and focus on serving their clients. Side is headquartered in San Francisco. For more information, visit http://www.sideinc.com.

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Kevin Iredell

Kevin Iredell, Chief Marketing Officer of Lowenstein Sandler, has been elected as President-Elect of the Legal Marketing Association’s International Board of Directors. The slate of candidates was ratified on September 2, 2022, and the newly elected and continuing officers and directors will begin their terms on January 1, 2023.

Iredell previously served as an Executive Board Member for LMA’s Northeast Region and member-at-large on the International Board of Directors. He will serve as the Association President beginning in January 2024.

“Innovations in technology, data, and analytics are driving explosive and exciting growth in the field of law firm marketing,” says Iredell. “LMA is a valuable way for professionals across the industry to share best practices, experiences, and solutions, enabling us all to continuously refine our knowledge and expand our services to the legal community. I look forward to collaborating with my esteemed peers as we develop important programming and resources, with plenty of opportunities to meet, learn, and network.”

“We are proud that Kevin has been elected to lead by his peers in the legal marketing industry,” says Joseph P. Palermo, the firm’s Chief Operating Officer. “We know he will bring the same creativity, energy, and results to LMA that he brings every day to Lowenstein Sandler, where he has been instrumental in the firm’s positive growth and brand positioning.”

As Lowenstein’s CMO, Iredell drives growth across business units by creating and executing firm-wide and practice-group strategic plans and leading the marketing and business development team through strategic resource allocation, creative campaigns, and marketing technology platform optimization.

Founded in 1985, the Legal Marketing Association (LMA) is the universal voice of the legal marketing and business development profession, a community that brings together all levels, from CMOs to entry-level specialists, from firms of all sizes, consultants and vendors, lawyers, marketers from other professions and marketing students to share their collective knowledge. LMA has eight regions and more than 40 local groups across the U.S., Canada and Europe, and its members hail from 48 U.S. states and more than 20 countries. More than 90 percent of the largest 200 U.S. law firms employ an LMA member. Members at every stage in their career development benefit from participating in LMA’s array of programs and services.

About Lowenstein Sandler LLP
Lowenstein Sandler is a national law firm with over 350 lawyers based in New York, Palo Alto, New Jersey, Utah, and Washington, D.C. The firm represents leaders in virtually every sector of the global economy, with particular emphasis on investment funds, life sciences, and technology. Recognized for its entrepreneurial spirit and high standard of client service, the firm is committed to the interests of its clients, colleagues, and communities.

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Playvox and Squaretalk Partner to Optimize Customer Experience

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Multi-platform voter outreach will be a vital campaign tactic during the 2022 election cycle. Find out how it delivers results and the three critical success factors for applying it to your campaign.

As everyone gears up for the 2022 political cycle, most campaigns already have their candidates and basic platform messaging in place. Over ten million voters have already cast ballots in primaries across the country.

Now, campaign teams are trying to predict which new tactic will be this year’s “bright, shiny object.” What innovation will give candidates the edge throughout the 2022 races?

Bright, shiny objects that have won the day in previous campaigns have included mega-rallies, email automation, targeted text messages, social media cohort farming and dollar-a-day fundraising. The question for 2022 is “what’s next?”

In recent elections, the trend has been toward digital outreach to gain the upper hand. Whether it’s social media or connected television (CTV), online campaigning has driven on-the-ground success in tight races.

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Front Runner for Best New Tactic in 2022

Multi-platform voter outreach appears to be a front runner for the best new tactic in 2022.

In this election cycle, campaigns will be able to seamlessly display their messaging simultaneously on multiple online platforms. Today’s electorate is hyper-connected so it’s vital for campaigns to reach as many unique voters as possible. Wherever qualified voters are digitally, whether online, in the inbox, or increasingly on streaming television, campaigns will connect with them via several unique platforms throughout the 2022 election cycle.

This multi-platform approach enables messaging to reach a significantly larger audience than candidates could expect through any one platform. Every time campaigns add a platform, they increase their reach to unique voters.

At the same time, multi-platform voter outreach mitigates campaign risks. If a fundraising effort or get out the vote (GOTV) strategy on one channel doesn’t pan out, the exposure is less damaging for the overall campaign effort.

No campaign wants to be outflanked by their opponent. GOTV successfully means reaching the right voters, at the right time, at scale. If your campaign isn’t making the most of voter outreach across digital platforms, your competitors almost certainly will be.

Three Critical Success Factors for Multi-Platform Voter Outreach

There are three critical success factors that will drive successful multi-platform voter outreach in 2022. The first is timely access to accurate voter data. This will be critical this year with redistricting taking place in states across America. Officials are likely to take some time before they make their final decisions public.

Campaigns need to ensure they are tracking and updating their districting data based on reapportionment decisions. They’ll be analyzing voter registrations, donations, activism, and issues preferences the instant state authorities announce new boundaries. The pace of campaigns in 2022 will be faster than ever before.

Campaigns will need to respond just as quickly and nimbly as their opponents. The key will be working with accurate and timely voter data. Sound data enables teams to accurately reach more qualified voters on digital devices as well as gives greater insight into the best messaging for approaching potential supporters.

The second key factor for campaign success in 2022 will be fundraising and GOTV efficiency across platforms. Cutting-edge campaigns will be onboarding and activating their voter data holistically across CTV, Display Social, and other targeted platforms.

Thirdly, voter targeting and frequency capping across platforms will be essential this time around. Multi-platform voter outreach gets expensive if it isn’t well managed.

Frequency capping helps contain these costs. This entails setting the number of times systems display messages to a specific person over a specified range of time.

Using multi-platform frequency capping, campaigns will be accelerating their reach to more unique people. This will keep costs inline by preventing campaigns from bidding against themselves. When voters reach their frequency cap, systems will automatically serve them new messaging on all platforms.

Campaigns change by the minute and they’re always full of surprises. Still, multi-platform voter outreach is a safe bet to be 2022’s bright, shiny object. It will provide the response, efficiency and economy that campaigns need in this new electoral environment.

Campaign professionals looking to improve reach, contain costs, and measure audiences across platforms owe it to candidates and voters to explore multi-platform voter outreach. There’s still time to implement the technology and capitalize on its benefits during this election cycle.

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