News About Finding & Keeping Customers
New Business Communication Software Company
We store cookies on your computer to improve your experience and provide more personalized services, both on this website and on other sites. For more information about the cookies we use, see our Privacy Policy. We won’t track your information when you visit our site. We will have to use at least one cookie to ensure that you won’t have to make this choice again.
Pixalate, the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today released the Q1 2023 Delisted Mobile Apps Report, analyzing apps from the Google Play Store and Apple App Store that are no longer available for download as of Q1 2023.
Apps can be delisted from the app stores yet may remain on a user’s mobile device. Google and Apple regularly remove apps from their app stores for a variety of reasons. While some apps are delisted for benign reasons, others are removed as a result of more nefarious behaviors, including non-compliance with app store policies.
Pixalate’s report analyzes app profile information such as developer country of registry, existence of a privacy policy, app store category, and its child-directedness under the COPPA Rule. The report also contains insight into the apps’ behaviors observed in the programmatic advertising bid stream such as transmission of personal information including location data, and estimated ad spend.
Key Findings:
Pixalate’s Q1 2023 Delisted Mobile Apps Report includes:
Innovid Receives NYSE Continued Listing Standards Notice
We store cookies on your computer to improve your experience and provide more personalized services, both on this website and on other sites. For more information about the cookies we use, see our Privacy Policy. We won’t track your information when you visit our site. We will have to use at least one cookie to ensure that you won’t have to make this choice again.
Ad-tech veteran Mark Connon has become the first president of Bombora, the leading provider of B2B Intent data solutions, the company announced. Connon takes the helm as Bombora builds on its position as the leader in B2B Intent Data.
“By harmonizing our internal processes, Mark will help us realize our vision of a world in which business buyers value sales and marketing for its relevance, timeliness, and accuracy.”
— Bombora CEO and Cofounder Erik Matlick
Connon was Chief Operating Officer at TapAd when Experian acquired that company in 2020 — becoming TapAd’s General Manager and EVP of Product and Marketing for Experian Marketing Services. As the former SVP, Global Chief Mobile and Data Officer at AOL (a subsidiary of Verizon formerly known as Verizon Media Services), Connon led mobile advertising and data strategy, as well as enterprise-wide data commercialization. He has held a number of C-level positions at both public and private marketing and advertising companies, and currently serves as an advisor or board member for several companies in the ad/martech space. At Bombora, Connon will immediately apply his extensive operating experience and industry expertise to lead Bombora’s Sales, Marketing & Customer Experience functions.
“Mark’s operating experience – and deep understanding of the value of data – makes him an excellent fit to help drive Bombora into the future,” said Bombora CEO and co-founder Erik Matlick. “By harmonizing our internal processes, he will help us realize our vision of a world in which business buyers value sales and marketing for its relevance, timeliness, and accuracy.”
Marketing Technology News: UiPath to Offer the UiPath Automation Platform as an SAP Endorsed Application
More and more businesses are using Bombora’s sustainable AI-powered Company Surge® Intent signals, which — unlike with some competitors — rely on fully-consented data from visitors to the members of its proprietary data coop, which comprises publishers, marketers, agencies, technology providers, research firms and events firms. Bombora has continued to experience outsized growth despite headwinds in the ad space, and its exclusive publisher co-op model positions it well for the future.
“As the B2B market grows, Bombora continues to revolutionize the way businesses market and sell to others through transparent data built on an ecosystem of quality, collaboration, and innovation,” said Connon. “There’s an amazing opportunity here to accelerate Bombora’s growth, and I look forward to extending Bombora’s lead.”
* In the first quarter of 2023, Bombora’s channel ecosystem grew by 25%, further validating the company’s approach to making its data easily available for B2B brands.
* Audience Solutions subscription revenue has grown 36% year over year, continuing to reinforce the value of intent data in the B2B space.
* A commissioned study conducted by Forrester Consulting on behalf of Bombora, “The Total Economic Impact™ of Bombora for Data Publishers,” noted in March that Bombora Company Surge® data can provide publishers with an ROI of 335%, by helping publishers increase CPMs 200% and lifting partner and campaign retention by 10%.
Marketing Technology News: MarTech Interview with Darren Guarnaccia, President at Uniform
Savant Labs (savantlabs.io), an Analytics Automation platform for data analysts, announced Savant Copilot to accelerate creating analytic outcomes. The announcement was made at the Cota Connect summit in San Francisco, hosted by Savant Labs investor Cota Capital.
From complex data queries to data cleaning tasks like removing duplicates, standardizing names and addresses to data transformation tasks like creating calculated fields to advanced analytics like segmentation and geospatial analytics, Analysts can now describe the analytic tasks in plain English. And Savant Copilot auto-generates the code and the underlying analytics leveraging state-of-the-art Generative AI technologies.
The power of the platform enables faster data prep, data transformation, analytics and data publishing to multiple destinations, including business applications and popular dashboards.
Marketing Technology News: MarTech Interview with Sanjay Mehta, Head of Industry, Ecommerce at Lucidworks
78 million data workers are advanced spreadsheet and SQL users and spend an average of 37% of their time weekly on coding complex analytics resulting in millions of hours of lost productivity, according to IDC. This decades old problem is addressed head on by Savant.
“With Savant Copilot, we have taken a giant step forward on our mission to make analytics automation accessible to everyone” said Chitrang Shah, Founder & CEO of Savant Labs. “From demand forecasting, price sensitivity, revenue leak analytics, to tax and accounting, marketing and HR analytics, data work can now be automated in minutes with Savant’s Analytics Automation cloud-native solution.”
“Savant’s automation solution has been a game-changer for us.” said Data Analytics Leader at Arrive Logistics. “My team uses the platform everyday to automate end-to-end data and analytics flows and activate insights inside our business apps at lightning-fast speeds.”
Marketing Technology News: Why Data Security And Marketing Automation Are Joined At The Hip
Modern leaders at companies like MariaDB, Arrive Logistics, Moogsoft and F1000 organizations are using Savant to automate data-driven workflows and eliminate thousands of hours of manual work. All while improving their operational efficiency and reducing the data infrastructure costs & complexity.
Savant Analytics Automation platform has a drag-and-drop no-code, low-code solution to create analytics workflows, built in bots to access, prep data and publish insights, and the power of embedded AI to speed analytics and reduce the dependence on expert skills.
● 65% of companies are actively planning to implement AI-based systems in their workflow
● 50% of companies have experienced some form of a security breach due to AI-based systems, but over 55% still believe its gains far outweigh the risks.
● 75% of participants using AI for their operations have invested more than $1,000 in cybersecurity measures.
A new survey from AddictiveTips reveals 65% of companies are actively planning to implement AI-based systems in their workflows and 21.18% already have, yet 50% of companies using AI have already experienced some form of security breach.
Despite this, over 55% of companies still believe the benefits of AI far outweigh the risks. 75% of participants already using AI in their operations have invested more than $1,000 in cybersecurity.
Marketing Technology News: MarTech Interview with Laurie Morylak, SVP of Marketing at ReliaQuest
The impact of AI on Cybersecurity: Who Is At risk?
Enterprise companies (5,000+ employees) using AI systems are the most prone to security breaches, with 73% reporting such incidents. The vulnerability of breaches was shown to be higher in some sectors like agriculture (88%), information services (70%), retail (62%) and finance (59%).
As AI continues to grow, it’s hard to ignore the potential risks that come with it. A significant portion of respondents (83%) expressed some degree of concern about the impact of AI on cybersecurity, with 17% being very worried.
Cybersecurity Expert Weighs In:
Greg Young, VP of Cybersecurity at Trend Micro, shared his views on AI proliferating in the last few years:
“AI is going to be everywhere; it already is. I don’t think we’re ready — policy or technology-wise — to deal with this. …I think people are right to be concerned, but it may not necessarily warrant a state of high alarm.”
Top Concerns for Businesses:
With the implementation of AI, top concerns across industries are:
• Malware Attacks (64%)
• Data breaches (59.54%)
• Phishing attacks (56.57%)
Marketing Technology News: Performance Marketing Opportunities in the Streaming Wars
Ping Identity Achieves DOD IL5 Authorization
We store cookies on your computer to improve your experience and provide more personalized services, both on this website and on other sites. For more information about the cookies we use, see our Privacy Policy. We won’t track your information when you visit our site. We will have to use at least one cookie to ensure that you won’t have to make this choice again.
What do craft beer, food delivery and B2B buyers have in common? A call for more personalization because of younger, more digitally native buyers. These themes are explored in episode one of The MarTech Podcast: Data Makes the Difference series.
Sponsored by:
Kim Davis, editorial director at MarTech and Chris Garza, regional vice president, field and inside sales at Dun & Bradstreet, discuss how the buyer’s journey has transformed significantly in recent years, forcing marketers/sellers to reach customers in new ways.
Data will be the key to achieving success in this new reality.
Tune into the podcast and learn:
Chris Garza is an experienced sales leader with over 12 years of successfully leading B2B-focused sales teams through transformation and growth. His experience leading inside, mid-market, and enterprise sales teams gives him a broad perspective of what it takes to succeed in an inside sales environment while also understanding how to build pipeline and relationships with the largest, most strategic customers.
Garza has spent the last 15 years at Dun & Bradstreet, where he has held various different senior sales leadership roles. He currently leads the new business sales organization at Dun & Bradstreet, focused on selling across D&B’s Field and Inside Sales channels.
Kim Davis is the Editorial Director of MarTech. Born in London but a New Yorker for over two decades, Davis started covering enterprise software ten years ago. His experience encompasses SaaS for the enterprise, digital- ad data-driven urban planning, and applications of SaaS, digital technology, and data in the marketing space.
Prior to working in tech journalism, Davis was Associate Editor at a New York Times hyper-local news site, The Local: East Village, and has previously worked as an editor of an academic publication and as a music journalist.
Dun & Bradstreet, a leading global provider of business decisioning data and analytics, enables companies around the world to improve their business performance. Dun & Bradstreet’s Data Cloud fuels solutions and delivers insights that empower customers to accelerate revenue, lower cost, mitigate risk, and transform their businesses. Since 1841, companies of every size have relied on Dun & Bradstreet to help them manage risk and reveal opportunity. For more information on Dun & Bradstreet, please visit www.dnb.com.
Connected TV (CTV) now accounts for over half (51%) of global video impression share, an increase of 10.9% compared to 2021 – with mobile and desktop steadily declining YoY. That’s according to a new benchmarks report released today by Innovid (NYSE: CTV), an independent advertising platform for the delivery, personalization and measurement of converged TV across linear, CTV and digital.
“In 2019, CTV accounted for just 31% of total impression share by device,” said Dave Helmreich, Chief Commercial Officer at Innovid. “Today, it accounts for over half of all video impressions – and that share is already up another 3 percentage points in Q1 2023. As TV viewership continues to shift towards streaming, the share of CTV impressions will only continue to grow – and this trend is evident as Upfront buys continue to flow towards CTV inventory.”
The report analyzed over 330 billion video advertising impressions globally from advertisers served on Innovid’s platform between Jan. 1 and Dec. 31, 2022, across verticals and devices (CTV, mobile, and desktop) to provide a holistic view of video advertising and the ways in which advertisers are adapting media and creative strategies. Key findings from Innovid’s platform include:
“There is growing pressure on advertisers to justify every dollar by measuring performance and proving a strong return on investment, plus improving relevance with personalization of the creative to drive outcomes,” continued Helmreich. “As the TV market moves towards being 100% digitally enabled, marketers need their tech providers to give them real-time insights and always on intelligence to ensure that they are making the most of their investments across converged television.”
Listen
NEW! Listen to article
Sign in or sign up to access this audio feature! No worries … it’s FREE!
The modern business world has become more measurable and data-driven than ever before. As enterprises become more performance- and measurement-oriented, investors and business leaders are prioritizing increases in organic growth and market share to measure returns and success.
Although many marketing teams can feel the shift across multiple lines of business, it’s been especially noticeable for B2B marketers.
As their roles have evolved, marketers have been tasked by their companies with driving business growth. In fact, 78% of CEOs are now relying on marketing leaders to drive growth, according to research from McKinsey & Co.
As spending across the global digital marketing market is projected to grow 9.1% by 2027 to $740 billion, marketing teams and agencies will only grow as a strategic resource. Using that knowledge, savvy marketing teams and agencies are evolving to execute new responsibilities that reflect top-line growth objectives.
A large part of that evolution is the incorporation of multidisciplinary teams and a new focus on a “growth triad” that provides a holistic view of marketing success.
Marketing’s growth triad is an integrated approach in which marketers—with an integrated, multidisciplinary team—use data analytics, technology, and creative resources to inform a campaign strategy.
That team drives companywide goals instead of delivering on vanity metrics or KPIs siloed to one department.
Marketers that use all elements of the growth triad—data, technology, and creativity—typically achieve growth rates that are more than double the growth of their competitors.
Each of those elements must work closely together, however. It’s crucial to unify the triad because each aspect of the trio reinforces the importance of the next. Yet, the elements are siloed in most organizations.
Let’s explore each triad component and its role in driving sustainable, companywide goals.
Every marketing strategy should be targeted and measurable; it should also complement top-line growth metrics.
The traditional view is that data destroys or hampers creativity; however, it actually enriches creativity and makes the creative output more targeted and effective. Executives are hyper-focused on tangible and measurable results, and data can help marketers become more productive and orient their outcomes to top-line brand goals.
The first step marketers should take is to ensure that customer insight and market orientations are at the core of every strategic decision. Keeping data at the heart of strategy development provides marketing teams with a North Star to guide all future planning.
However, to accomplish that, they need a unified data strategy that provides one source of truth for the organization. It is critical to success.
For example, suppose audience data shows that a particular profile or group is more engaged than others. That insight could optimize your media strategy and creative assets to prioritize that group. The insight will also drive more targeted activity and produce higher-quality outcomes and leads.
Proper applications of data should feed into messaging development, customer-journey planning, ABM personalization, and more.
In short, every marketing output should be data-driven. Data should also optimize campaigns in flight and help you focus efforts on what is working to meet business goals.
Creativity and technology are where marketers use data insights to find ways to elevate “traditional” marketing activities. Although the marriage of data and creativity isn’t a new concept, its application has evolved to bring audience insights to life and better engage prospects.
Once data has been captured and analyzed, the team’s creative and technology reps use those insights to develop messaging and distribution methods to engage audiences in a way that resonates best with their needs.
When you’re using technology to distribute creative assets and messaging, it’s essential to understand to what end your team is using a specific technology in the first place. Marketers must ask themselves in what ways they can property use technology in their campaigns that will result in sustainable outcomes.
When applied correctly, technology can ensure that data-driven messaging shows up in the same places as our audience, in a relevant and engaging way.
All components of the marketing growth triad are inextricably linked. It’s important to unify the components, because each pillar informs and enhances the next:
It’s a brave new world for B2B marketing leaders and their teams. Both internal teams and external agencies are often seen as their brand’s main storytellers, and they must find ways to connect the brand to business results.
Today’s marketers must go beyond traditional lead generation and tie themselves to business growth outcomes.
The buying and selling process has never been more complicated than it is today. To respond effectively across multiple channels with timely messaging, marketing teams must possess high-quality data, the ability to analyze it quickly, and the ability to apply it creatively in a way that resonates with audiences. A unified triad approach will help brands meet buyers where they are when they want your services most, and it will naturally tie them closer to the rest of the organization.
As organizations prepare for more economic uncertainty, marketing teams will be critical in growing accounts to fortify the business. Those who’ve adopted the triad model will be more likely to succeed.
By adopting this model, B2B marketers will be able to not only provide flawless customer experiences but also secure revenue growth and increase loyalty over the long term.
How to Kickstart a Growth Marketing Automation Strategy
Eight Growth-Marketing Lessons From WeWork’s Rapid Rise (And Its Imminent Global Domination)
Eight Rules for Data-Driven Marketing