YouTube tags are an important part of YouTube SEO. They help YouTube understand the content of your video and help your video show up in search results.

If you’re looking to promote your content to new audiences or show up in more relevant search results, then you need to be using YouTube tags. In this comprehensive guide, we’ll show you everything you need to know about YouTube tags, including what youtube tags are and how to add them to your videos.

What are YouTube tags? 

YouTube tags are keywords that you add to your YouTube videos. They help YouTube understand the content and context of your video, which allows YouTube to show your video in relevant search results.

For example, if you have a video about how to make a cake, you would want to use YouTube tags like “baking,” “cake recipe” and “how to make a cake.” This would help YouTube show your video to people who are searching for those terms.

Why are YouTube tags important?

YouTube is the second largest search engine in the world, and its 2 billion monthly active users use it to find videos on all sorts of topics. Tags for YouTube help people discover your videos in YouTube search results. 

YouTube says that the most important SEO factors on the platform are the video title, description and thumbnail. Still, YouTube tags can be a great secondary method to boost discoverability on YouTube.

YouTube tags vs. YouTube hashtags

The main difference between YouTube tags and YouTube hashtags is that tags are used for relevancy in YouTube search, while hashtags are used for dedicated hashtag search.

For example, think of hashtags on Twitter. When you search for a specific hashtag, you’re able to see all of the Tweets that include that same hashtag. YouTube hashtags work similarly, giving users the ability to see all YouTube videos that include a specific hashtag in the title or description.

YouTube tags, on the other hand, describe the content of your video and help YouTube (and potential viewers) understand what your video is about. 

Tags will help YouTube’s search engine algorithm determine where to rank your video in YouTube search results. Hashtags will simply anchor your content to other content that uses an identical hashtag.

How to add tags to YouTube videos

Step 1. Go to YouTube and hover over your profile picture. Select YouTube Studio from the drop-down menu.

Step 2. Select Content from the left menu.

Step 3. To edit a video, simply hover over it and click Details.

Step 4. Scroll down the video details page and click Show More.

Step 5. Add relevant tags up to 500 characters total, in the Tags section.

Step 6. When you’re done, click Save in the top-right corner of your screen.

How to find popular YouTube tags

Before you start tagging your YouTube videos, you should spend some time researching popular YouTube tags.

Not surprisingly, the best way to find popular YouTube tags is on YouTube. To find popular tags, simply go to YouTube and search for a topic related to your content. For instance, if you are making a video on how to take care of houseplants, you might type “how to take care of houseplants” into the search bar.

Choose a video that fits your search query and look at the YouTube tag suggestions on the right side of the screen. These tags are based on related searches and can show you what people who have watched this content were also interested in.

You can also use a YouTube tags extractor or tags generator to find even more popular tags for YouTube.

YouTube tags extractor

YouTube tag extractors are online tools that help you find the most popular YouTube tags for your content.

When you enter the URL of a YouTube video into a YouTube tags extractor, it will show you a list of tags that users have added for that video. You can then use these tags in your videos to make them more discoverable.

Here are a few YouTube tag extractors to try:

YouTube tags generator

If you’re looking to generate YouTube tags for your videos, then you can use a YouTube tags generator. YouTube tags generators are online tools that help you find the most popular tags on YouTube. Enter the title of your next YouTube video, and the YouTube tags generator will give you a list of tags to use.

Here are a few YouTube tags generators to try:

Want to go even deeper? Try Sprout’s Social Listening features so you can track and analyze social media trends. You can use this data to inform your YouTube tag strategy.

Start your free Sprout trial

Tracking performance of YouTube tags

Once you’ve done the heavy lifting of tagging your YouTube videos, it’s time to track the performance of your YouTube tags. These are a few metrics you can use to track the success of your YouTube tags:

• Views: How many people have watched your video?
• Watch time: How long are people watching your video?
• Engagement: What percentage of viewers are engaging with your video (liking, sharing, commenting)?
• Traffic sources: Where are your viewers coming from? YouTube search, YouTube suggested videos, other social media channels?

To track these metrics, you can use YouTube analytics. To access YouTube analytics, click on your profile picture on the YouTube homepage. Choose YouTube Studio, then click Analytics in the left menu.

Don’t forget to use the YouTube search traffic sources, which lets you see which search terms are bringing people to your videos. Continue to optimize your YouTube tags by analyzing your YouTube analytics and making adjustments to improve traffic.

Tips for using YouTube tags

Get the most out of your YouTube tags by following these best practices.

1. Don’t use too many tags

Don’t go overboard when adding tags to your YouTube videos. The YouTube algorithm is designed to present the most relevant content for each user, so if you’re using too many tags, or if your tags are irrelevant, YouTube might relegate your videos to the bottom of search results.

According to Briggsby, 31 to 40 tags (of two to three words each) is ideal.

2. Use tags that are trending

YouTube has an auto-suggest feature that can help you identify which tags are trending. Simply begin typing your tag into the YouTube search bar and check out some of the recommended tags that pop up.

3. Use both specific and broad tags

To help users find your videos, use both specific and broad tags. For example, if you’re a real estate agent in Los Angeles, some of your specific tags could be “Los Angeles real estate” or “LA homes for sale.” Some of your broader tags could be “real estate” or “apartments for sale.”

Remember, YouTube is a search engine, so treat your tags like you would keywords for Google. The more relevant and specific your tags are, the easier it will be for YouTube to match your video with user searches.

4. Don’t forget synonyms

Using synonyms is a great way to broaden the reach of your YouTube tags. For example, if you’re a travel vlogger, some of your tags could be “travel,” “vacation,” or “trip.” It’s always smart to consider how people (not just algorithms) might be searching for your content.

5. Use competitor videos as inspiration 

Checking out how your competitors are tagging their YouTube videos can give you some great ideas. After all, if they’re ranking high for certain keywords, it’s likely because those keywords are working well.

To see what tags a YouTube video has, open the video page on Google Chrome or Firefox. Then, right-click on the page and click View Source. Hit Control + F, then search for the word “keywords” in the source code to see the tags.

As you’re looking at competitor videos, also take note of their titles and descriptions. These can give you some great ideas for how to title and describe your own videos to help them rank.

Getting started with YouTube tags

YouTube tags are just one component of a successful YouTube marketing strategy. YouTube is constantly evolving, which means there are always new opportunities for marketers. Now that you know all about YouTube tags, check out our complete guide on YouTube marketing to learn other strategies that will boost your brand’s YouTube presence.

Originally Appeared Here

If you’re a YouTube creator or manager of a channel, you may be thinking about how to get verified on YouTube. YouTube channel verification gives you a badge next to your channel name, letting viewers know that they’re seeing the official version of your page. YouTube account verification can also unlock new features to boost your YouTube marketing strategy. 

Getting verified on YouTube is simple, but you’ll need to meet a few requirements before you can apply. In this post, we’ll explain what YouTube verification is, the benefits of getting verified and the steps you need to take to get verified on YouTube.

What is YouTube verification?

YouTube verification means YouTube has reviewed your profile and confirmed that you are who you claim to be. Once YouTube verifies your profile, YouTube users can see that your account is legitimate.

What are the benefits of YouTube verification?

YouTube account verification and channel verification can help build trust with your viewers. A verified badge shows that you’re an official channel or account, and it can help people feel more confident that they’re seeing accurate information from a source they trust. Other benefits of YouTube verification include: 

• Upload longer videos: You can upload videos that are 15 minutes long by default, but verified accounts can upload videos longer than 15 minutes.
• Livestream on YouTube: To livestream, your channel needs to be verified and you need to have no live streaming restrictions in the past 90 days.
• Add custom thumbnails to your videos: If you’re not verified, you can only choose from thumbnails that YouTube automatically generates. If you’re verified, you may upload your own.
• Appeal content ID claims: Content ID claims happen when your uploaded video matches all or part of another YouTube video. When you’re verified, you’re able to dispute these claims.

YouTube account verification vs. YouTube verification badge

This might surprise you, but there are actually two types of YouTube verification.

Account verification: This type of verification is available to anyone with a YouTube account in good standing. When you verify your account, YouTube will send a verification code to your phone. Once you enter the code, your account is verified. This verifies that you’re a real person and not a bot, and it unlocks some extra YouTube features.

Channel verification (YouTube verification badge): This type of verification is available to channels with 100,000 subscribers or more. To verify your channel, you’ll need to submit a verification form. YouTube will then review your channel and, if it meets the criteria, verify your channel. This gives your channel a verified badge, which helps build trust with your viewers.

Who can get verified on YouTube?

To get a YouTube verification badge for your channel, you need to meet these eligibility requirements:

• Have a complete profile: To be verified, you’ll need an active YouTube channel complete with a banner, description and profile picture. You’ll also need to have regularly posted content.
• Be authentic: No lying about age, name or identity—you need to be who you say you are. YouTube states: “Your channel must represent the real creator, brand, or entity it claims to be. We’ll check different factors to help verify your identity, such as the age of your channel.”
• Have at least 100,000 subscribers: If you don’t have 100,000 subscribers yet, focus on growing your audience first. YouTube does verify accounts without 100,000 subscribers on a case-by-case basis.

How to get verified on YouTube without 100K subs

It’s rare, but there are times when YouTube may verify a channel with fewer than 100,000 subscribers if it is “well-known outside of YouTube.” For example, YouTube might verify a musician’s channel that hasn’t built a large following on the platform, if the artist is popular on other platforms.

Contact YouTube if you need more information about this process.

Steps for verifying your YouTube account or channel

Account verification

Account verification on YouTube is easy. Simply go to YouTube.com/verify and enter your phone number. YouTube will send a verification number to your phone, and once you enter it in, you’re verified! 

Channel verification

YouTube channel verification is a bit more complicated but still manageable. We’ve broken it down step-by-step to make sure you don’t get lost.

Step 1. Meet all of the requirements for YouTube verification.

Step 2. Fill out the channel verification application. If you’re already at 100,000 or more subscribers, congrats! You’re a star. We’re not at 100,000 subscribers yet so our channel is not eligible to be verified quite yet.

Step 3. Fill out the channel verification application. Fill out the application with your channel name and ID. You can find your YouTube channel ID by clicking the link at the bottom of the application form, or by going to Settings > Advanced Settings in your YouTube account.

Step 4. Once you’ve completed the application, click Submit. YouTube will review your application and get back to you with a decision within a few weeks. YouTube may consider the age of your channel, your identity, the content you create and your audience.

That’s all there is to it! If everything checks out, YouTube will grant you a coveted YouTube verification badge, which displays a check mark beside your channel name across the platform.

How to maintain your YouTube channel verification

Now that you have your verification badge, it’s important to follow the guidelines that YouTube has put in place to keep your account in good standing. Here are a few key points to remember:

1. Don’t violate the Terms of Service or Community Guidelines
2. Don’t change your channel name
3. Don’t delete your channel or change your URL

Violating these guidelines can result in YouTube taking away your verification badge.

7 tips to become eligible for YouTube verification

If you aren’t yet eligible for YouTube channel verification, here are some tips to help you get there:

1. Choose a great channel name: This is one of the first things people will see when they come to your channel, so make it count.
2. Use an eye-catching profile picture and cover photo: Make sure these are high-quality and on-brand.
3. Create top-notch video thumbnails: Thumbnails are like little ads for your videos. Make sure they’re attractive and tell viewers what they can expect from your content.
4. Create interesting and sharable content: This is the most important thing you can do to grow your channel. If you make great videos, people will want to watch them, no matter what your subscriber count is.
5. Get involved in the YouTube community: Comment on other people’s videos, collaborate with other creators and participate in YouTube groups and forums.
6. Pay attention to YouTube SEO: This can help you ensure your videos are more likely to show up in search results.
7. Be patient: Growing a successful YouTube channel takes time. If you keep at it and produce high-quality content, you’ll eventually achieve your goal of being verified.

Start improving your YouTube presence

Whether you’re already verified or looking to become eligible to be verified on YouTube, you always want to be improving your YouTube presence. If you’re looking for more ways to grow your presence on YouTube, check out our tips on how to promote your YouTube channel to boost your YouTube marketing strategy.

Originally Appeared Here

Are you tapping into YouTube’s potential to connect with current and prospective customers?

With over 2.5 billion active monthly users, YouTube ranks as the second largest social network, just under Facebook’s 2.9 billion users.

As such, YouTube can be a very cost-effective place for brands to market their products and services to consumers using their own unique content in a format that’s easy for viewers to consume and share. Companies can also utilize content from influencers and other brand advocates to showcase their culture, messaging, products and more.

This article will look at the ways businesses are using YouTube for marketing, as well as the challenges that come with the social video platform.

Why Should Brands Use YouTube Marketing?

People watch more than a billion hours of video on YouTube each day, and 500 hours of content are uploaded every minute. Consumers use YouTube for entertainment, education, tutorials and product research.

Aside from the content that appears on a brand’s own YouTube channel, companies can work with influencers to provide reviews of products and services, and the brand’s customers or prospects can watch those review videos to determine whether or not they wish to make a purchase. Brands can also create video advertisements that play intermittently while users watch related videos.

According to Google, 70% of users have purchased a product after seeing it on YouTube. Video marketing is very popular, and a report from Wyzowl revealed that 86% of brands currently use video as a marketing tool.

Wyzowl

Christian Brown, co-founder and CMO of Glewee, an influencer marketing network, spoke with CMSWire about the ways brands use YouTube for marketing.

“Some brands use YouTube to showcase their products and services, others to connect with customers and build relationships and others to drive traffic to their websites or blogs,” said Brown. “Whichever way a brand chooses to use YouTube, the important thing is that they’re creating quality content that will engage viewers.”

Using Branded Videos on YouTube

To use branded videos on YouTube effectively, one must understand the concept of brands and branding. A brand is the way the outside world perceives a business, while branding is the act of creating and building upon a unique, distinctive brand.

Brand identity consists of a set of creative elements that go into the process of branding and includes a brand’s website, its social media presence and its logo. These elements tell customers about the brand’s values, purpose and message. In today’s market, YouTube makes great sense as a place to establish a brand identity.

Where traditional TV markets have somewhat dried up, YouTube continues to have a wide reach. Oscar Rondon, SVP of partnerships for MiQ, a global programmatic media partner, spoke with CMSWire about the overlap between TV advertising and YouTube advertising.

“We have examples across several verticals where we see that we can reach 1–2 million more people than TV alone,” said Rondon, “which means the message gets into homes of consumers who were not exposed by traditional media investments.”

Rondon explained that when a marketer wants to drive brand awareness and attract new prospects, TV and CTV formats are great avenues to find consumers — but that linear TV no longer reaches as many consumers as it once did.

“YouTube is therefore in a great position to capture some of those TV dollars,” he said, “given their apps on CTV and the ability to test different creatives for specific audiences.”

Using Influencer Videos on YouTube

Influencer marketing is a type of social media marketing that typically involves endorsements and product placement from influencers — that is, people with a purported expert level of knowledge or social influence in their field.

It’s a great way to reach large numbers of customers and leads and provides those customers with an entertaining way of becoming aware of a product or service.

“Influencer marketing can provide an efficient and cost-effective way to reach target audiences and build brand awareness,” said Brown. “When done correctly, influencer marketing can be invaluable for driving sales and growing a business, especially with ecommerce brands.”

Influencers don’t have to have millions of followers to be useful. Randy of NotaRubicon Productions, pictured above, only has a bit over 100,000 followers. But because he covers a narrow market (GMRS, or General Mobile Radio Service, and ham radios), many radio brands send him radios to review on his YouTube channel.

Randy gets to keep the radio, creates fresh content for his viewers and the brands get a video promotion in the form of a review for simply the price of one radio.

View all

There are thousands of YouTube content producers that cover a huge variety of genres, products and services, providing a plethora of options for brands that wish to obtain cost-effective video coverage that can reach thousands or even millions of customers and prospects.

Using Video Ads on YouTube

YouTube video ads are an excellent way to reach customers and leads. Brands can target viewers based on their Google search history and YouTube viewing behaviors. As such, marketers can target ads at those who have recently searched for a specific product or service.

If the content of a video ad is related to a product or service the user has been searching for on Google, the user is more likely to watch the entire ad or potentially click through to the brand’s website.

There are several different types of video ad formats to choose from. If you are a YouTube viewer yourself, you will already be familiar with many of them. They include:

• Skippable in-stream ads: Play before, during or after other videos. After 5 seconds, the user has an option to skip the ad.
• Non-skippable in-stream ads: Are 15 seconds long (or shorter) and play before, during or after other videos. Viewers do not have the option to skip the ad.
• In-feed video ads: Consist of a thumbnail image from a video with some text that will appear on YouTube search results and alongside related YouTube videos. The exact size and appearance of the ad may differ depending on where it appears. These ads always encourage people to click to watch the video. The video then plays on the YouTube watch page or channel homepage.
• Bumper ads: Are 6 seconds long (or shorter) and play before, during or after another video. Viewers don’t have an option to skip the ad.
• Outstream ads: Begin playing with the sound off. Users can tap the ad to unmute the video.
• Masthead ads: A featured video in a Masthead ad autoplays without sound for up to 30 seconds at the top of the YouTube Home feed. These ads can appear in a widescreen format and include an information panel to the right that automatically uses assets from the brand’s channel. Users can click the mute icon if they want to hear sound from the video. On mobile devices, the featured video in these ads autoplays without the sound for the full duration of the video at the top of the YouTube app or m.youtube.com Home feed.

The Challenges of YouTube Marketing

Although YouTube can be an effective place to reach a wide audience, this does not apply to all brands.

“For example,” said Brown, “brands trying to sell a product or service that is easily demonstrated in a short video (like a new piece of technology) will find that YouTube is a highly effective way to reach current and prospective consumers.

Brands trying to sell a more complex or abstract product or service, however, might not find YouTube as effective, he added, citing an investment firm as an example.

Annette Sally, president of Blue Sky Agency, told CMSWire that just like any other platform for advertising and marketing, a brand needs to understand its target market and the most appropriate avenue for the demographic it hopes to reach.

“For instance,” she explained, “if a brand mostly serves geriatric clients, YouTube is likely not going to be the best tool for use. However, if it’s gamers or Gen Z-aged consumers, then a brand will probably have more luck given that’s where a large swath of their audience lives, plays and consumes content day to day.”

Brands must also determine whether short-form content is the most appropriate for their target audience or if longer videos will hold the attention of viewers.

“A brand must understand what it’s putting out into the world and how it will ultimately engage consumers,” said Sally. “Sometimes short-form content is the way to go, while in other cases a more descriptive treatment may be a better fit.” If brands don’t understand what their target market is looking for, she added, then nothing will work across any channel.

Final Thoughts: Don’t Miss Out on YouTube’s Benefits

Many brands today are taking advantage of video marketing on YouTube and have found it to be an excellent avenue to entertain and educate current customers while potentially gaining new ones.

By using branded videos, influencer recommendations and reviews and YouTube ads, brands can get the largest reach from their advertising and marketing budget.

Originally Appeared Here

YouTube is the second most popular website in the world. More than half of consumers expect to spend more time on the video-sharing platform this year.

Despite its meteoric rise in popularity, YouTube’s influence has slipped under many marketers’ radar. While 51% of consumers are turning their attention to YouTube in 2022, only 35% of marketers are investing in the platform.

Now is the time to take advantage of the whitespace and turn up the heat on your YouTube strategy. If you want to take your channel to the next level, you must be proactive about connecting with viewers and subscribers alike.

From responding to questions and comments to crowdsourcing content ideas, the benefits of an active channel can’t be overstated. Cultivating community is crucial for your channel’s long-term growth.

In this article, we’ll help you create a game plan for YouTube community management so you can build and maintain a successful presence for the long haul. Let’s dive in.

Why YouTube channel management matters

As your social media users consume more and more video content, having a YouTube presence is more than just a box to check in your broader social strategy.

Ultimately, effective YouTube channel management increases your visibility. As the world’s second-largest search engine, the YouTube algorithm ranks content based on relevancy. The more comments and interactions a video receives, the more likely it is to rise in the rankings and signal that your content is worthwhile. This results in greater viewership and subscribers over time.

Publishing videos and calling it a day isn’t an option. Your channel needs examples of positive interactions between you and your community to nurture views and build loyalty.

What do YouTube channel managers do?

YouTube community management represents everything related to interacting with and growing your audience on the platform. Here’s an overview of the tasks YouTube channel managers perform.

Launch and optimize content

Managers are responsible for the day-to-day operations of running a YouTube channel, like creating a content calendar and publishing videos.

Like this job description from Blizzard Entertainment shows, the role also includes monitoring audience sentiment and generating analytics reports.

Managers then use the reports to evaluate their content and make real-time adjustments to their video strategy. By paying close attention to your audience’s reaction to your videos, you can optimize your video topics, length and frequency. Keep reading to learn more about how to conduct a YouTube channel audit.

Serve as community moderators

YouTube viewers are encouraged to make their voices heard. Unless you’re outright deleting comments or hiding your videos’ like-to-dislike ratio, how people feel about your content is always front-and-center.

Viewers will use your comments section as a forum for asking customer service questions and providing feedback about your brand. Channel managers should promptly and thoughtfully respond.

As this YouTube Channel Manager job description from Upwork demonstrates, this company is looking for a manager to “own all communication” and “respond to user feedback.”

Of course, you don’t need to respond to every comment if you’re a bigger channel or strapped for time. For the sake of efficiency, prioritize personalized responses for more pressing questions and use canned responses for neutral or simple comments.

Build relationships with viewers

Replying to people who comment on your videos is a good start, but your effort to build relationships with your fans shouldn’t stop there. To go the extra mile, consider how you can turn comments and feedback into content.

For example, many brands conduct Q&As or live streams where questions and feedback drive videos themselves. Some creators will also incorporate comments from previous videos on-screen.

In this Social Media and Community Manager job description from Bluevine, they call out the importance of developing a community engagement and growth strategy that is grounded in understanding audience behavior.

YouTube channel managers should get to know their audience. Learn as much as you can, from what delights them to what confuses them. Use your intel to deepen your relationship and inform your overall content strategy.

How to master YouTube channel management

Below we’ve broken some key tips to maximize engagement as part of your community management efforts.

Whether you’re starting a channel from scratch or have an existing community to connect with, these tips will help you grow and scale your audience.

Start with a content plan (before you launch your channel)

A consistent content plan is key to success on YouTube. If you haven’t launched your channel yet, take time to create a content calendar before you do. Define your goals. Research YouTube trends you’d like to incorporate. Determine your posting cadence (and stick to it). Repeat these rituals on a quarterly or monthly basis.

A reliable content plan will help you set expectations for your audience. They will know when you will be rolling out new content, which helps you engage them more effectively.

While you don’t need to post everyday, the more frequently you upload new videos, the higher your engagement rates and view counts will be.

Take National Geographic, for example. They post new videos on their YouTube channel on a regular basis, which has helped them accrue over 20.4 million subscribers and reach over 20,000 views on most videos.

Avoid sacrificing quality for quantity, though. Develop a consistent cadence you can maintain with your team and resources.

Nurture relationships with viewers

If someone leaves a valuable comment or feedback on your brand’s video, you should respond in a meaningful way. Rather than simply saying, “thank you,” take the time to write a thoughtful reply. This will not only deliver a positive experience for that viewer, but will also let other audience members know you care about your community.

However you decide to respond to comments, make sure you let your personality shine. Note three out of four YouTube users seek out content that’s “genuine, authentic and relatable.” Rather than present yourself as a faceless brand, you have a chance to make a meaningful impression on your viewership.

Maximize the reach of great conversations between you and your community by pinning comments. Pinned comments are static exchanges that sit atop your comment section.

Pinned comments can help facilitate community discussion and consolidate comments into a single thread that’s easy to monitor. For example, REI’s Miranda in the Wild!! channel pinned this comment to highlight positive feedback on a recent video. The comment received 524 likes and 10 replies.

You can also use pinned comments to tease upcoming video topics, hype up giveaways, remind your audience of events and pose questions.

Take advantage of YouTube’s Community tab

YouTube has a bevy of features to help businesses and brands keep in touch with their communities. For example, the aptly named “Community” tab.

Reserved for accounts with 500+ subscribers, the Community tab is a publishing and discussion hub on YouTube that allows you to go back and forth with viewers. The Community tab is like a newsfeed you’d see on Facebook or Twitter.

For example, brands can publish updates, announcements and polls to the tab.

There is no one-size-fits-all approach to using the Community tab. You have creative freedom to engage in the ways that work best for your subscribers.

Having trouble getting started? Use one of these ideas to guide you.

Some brands, like Khan Academy, repost popular videos in their Community tab as an extra resource.

Other brands like Chewy use polls as a playful way to gain insights from their community and ignite discussions.

Analyze key takeaways from Community tab discussions and polls to inform your engagement and content strategies moving forward.

Commit to a regular channel audit cadence

A YouTube channel audit can help you assess how your channel is performing and identify opportunities to grow your audience. When conducting your audit, you should:

• Complete and update your profile
• Dig into YouTube audience data
• Evaluate your content
• Check and optimize your channel for search
• Conduct competitive research

Some of the best feedback for your audit will come from your audience. You might see recurring compliments and requests that influence your content, like this feedback on Salesforce’s video.

On the flip side, you might notice negative or constructive comments. Don’t shy away from them. Feedback like “Your mic is too low” or “This video is way too short” is invaluable for improving your content in the future.

You should also keep an eye on your like-to-dislike ratios to better understand which pieces of content are resonating with your audience and which aren’t.

Once you complete your audit, let your audience know their input matters to you. For example, highlight how you’re incorporating content requests in your next video. This demonstrates that you’re delivering what your YouTube community wants to see—which builds trust and loyalty.

Like your posting cadence, you should perform audits on a regular basis.

Cross-promote your YouTube content

Remember: Your video marketing strategy doesn’t start and end on YouTube. Your video strategy is a cross-channel effort that can help you promote your YouTube channel.

Find ways to repurpose your YouTube videos into short-term snippets on other platforms, and invite social followers to check out the full videos on YouTube. If you have hundreds or thousands of followers elsewhere, bringing them into the fold of your YouTube community will help raise awareness and grow your channel.

Use a tool like Sprout Social to cross-post your YouTube content between networks. This will help you stick to your content calendar and keep your followers informed at every touchpoint.

Manage your YouTube channel with care

If you’re investing in growing your YouTube channel, you’re on the right track. YouTube is growing at an incredible rate and many brands are missing out.

The sooner you can build your strategy and start publishing, the better. Your audience wants to connect with you. Stay tuned in with them by making sure you’re actively involved in YouTube community management.

If you need help getting your video content calendar off the ground, check out these 15 YouTube videos to inspire your brand’s channel.

Originally Appeared Here

You’ve used hashtags on social media platforms like Twitter, Instagram, LinkedIn and Facebook. But have you considered using hashtags on YouTube?

Fair warning: YouTube SEO is a beast. You have to find the best keywords, optimize all parts of your video around that keyword and link to your other videos—and you also have to find the winning hashtags for each video.

In this comprehensive guide, we’ll explain what YouTube hashtags are, why they’re important and how to properly use them to increase video views.

Ready to get started?

What are YouTube hashtags?

YouTube hashtags are words or phrases that help users find videos based on subject matter or category. Users can click on hashtags to see all YouTube videos that have the same hashtag.

Why use YouTube hashtags?

YouTube hashtags are similar to hashtags on Facebook, Twitter and Instagram—with a few added benefits.

Hashtags help YouTube understand what your video is about

When you use relevant keywords as video hashtags, you’re giving YouTube more information about your video, which can help your video appear in search results.

Hashtags help more users find your content

If you’re using relevant YouTube hashtags and your video is appearing in search results, your video view counts will likely increase—and hopefully, your subscriber count will follow.

Hashtags help you categorize your videos

Many brands organize their videos into playlists. Hashtags can help categorize your videos by topic or theme.

How to find the best YouTube hashtags for your videos

You don’t want to use hashtags that spammy or irrelevant videos are using. Always do a quick search to see what pops up when you’re considering a hashtag to ensure that the content that appears relates to your own video.

Here are some ways to find the best hashtags for your videos:

1. Check relevant trending videos

Search for the main theme of your video. For example, we searched for “Internet of Things” to see what hashtags the top-ranked video was using. While you wouldn’t want to use the branded hashtag, you would want to use the two other hashtags (this video has nearly 2 million views!).

2. Research top-performing competitor videos

Take a look at the hashtags your top competitors are using, along with the number of views per video. Click through to related videos to search for yet additional hashtags.

3. Check YouTube autosuggest

Just as the Google search bar attempts to anticipate what you’re searching for, YouTube will show you hashtag suggestions once you type the hashtag symbol.

If the top hashtags aren’t relevant for your video, add a word or phrase that will produce more relevant results.

4. Try a YouTube hashtag generator

Need to find hashtags in a hurry? Try Ahrefs, Aux Mode or Kparser — all of these platforms can generate loads of hashtags instantly, based on the term you input. And Sprout Social’s YouTube Listening feature can show you trending topics and associated hashtags.

How to add hashtags to YouTube videos

There are two different areas where you can add hashtags to your YouTube videos. The first is in your video’s title, and the second is at the bottom of your video’s description.

How to add hashtags to your YouTube video title

Before you use hashtags in your video’s title, do some keyword research. A relevant title, preferably with keywords, can be just as important as hashtags in helping users find your content.

Take a look at this video from Sprout Social’s YouTube channel. All videos in the #SproutChat series start with the same hashtag in the title followed by a short, relevant search phrase or description.

There are several #SproutChat videos on Sprout’s YouTube channel, all of which appear when users perform a search query for #SproutChat.

If you include the hashtag in your title, it will always be clickable from your video page. In search results, clicking on the hashtag will take users directly to your video.

How to add hashtags to your YouTube video description

The other place you can add YouTube hashtags is at the end of your video description. Once you optimize your video and include your YouTube keywords, video summary, links and sources, add a handful of hashtags to the bottom of your video’s description, as this brand did:

Video descriptions give you a place to add hashtags that might otherwise seem out of place in your video title. YouTube ensures that your hashtags are always visible above your video titles, so users can click them to find other videos that use those hashtags.

Take a look at what a video looks like when you add hashtags to your description—YouTube adds the first three right above your video title:

YouTube hashtags: 6 best practices

So now that you know how and where to add YouTube hashtags to your videos, it’s time to cover how to strategically implement this practice.

Follow these best practices to help you promote your YouTube channel with hashtags:

1. Use 3-5 hashtags per video

YouTube allows you to place up to 15 hashtags in your description. YouTube has stated that if you use more than 15 hashtags on your video, it’ll ignore all hashtags. So make sure you don’t overdo it.

We recommend using 1-2 hashtags in your video title (and remember that only the first three hashtags in your description will appear above your video title).

2. Create your own branded hashtags

While YouTube encourages searching through hashtags by placing them in prominent areas on your video, this can also mean that viewers will click on those hashtags and end up leaving your YouTube channel.

This is why you might want to create your own branded hashtags as we saw with #SproutChat. If a user clicks to see more videos, they’ll only see more of your own channel’s content.

3. Add location-based hashtags to local videos

If you’re trying to expand your reach in a geographic area, use location-based hashtags. Make sure your hashtags are specific. For example, the hashtag “#Springfield” could apply to a number of US cities; if you’re referring to the capital of Illinois, consider using “#SpringfieldIL.”

4. Follow YouTube hashtag policy guidelines

YouTube monitors hashtags for compliance with its hashtag policies. YouTube may remove any videos with hashtags it deems misleading or vulgar. Stick to the 15-hashtag limit and ensure your hashtags are relevant to avoid running afoul of YouTube hashtag rules.

5. Monitor video views from your hashtags

After you start using hashtags, you can view your YouTube analytics to see which hashtags are drawing users to your content.

6. Track industry and competitor hashtags

Not sure what hashtags to use? Take a look at what your competitors are doing. At Sprout, we call that social listening, and it’s a great way to spot trending hashtags, learn what content appeals to your target audience and see other valuable metrics.

Here’s a look at what social media listening can show you when using Sprout’s dashboard:

Start including hashtags in your YouTube strategy

Excited to start including hashtags in your YouTube strategy? Make sure you’re using them strategically by incorporating relevant hashtags and using branded hashtags that help your audience find more of your content.

Now that you’re ready to level up your YouTube hashtags, check out our YouTube marketing guide for more tips to update your strategy.

Originally Appeared Here

Digital Marketing Quotes are a must-read for those who are in search of in-depth knowledge and love of this technology and art!

To begin, digital marketing refers to advertisements distributed via digital channels like search engines, social media, websites, emails, and mobile apps. These online media outlets are used by many businesses. Furthermore, it allows businesses to promote their products, services, and brands. For product research, consumers rely largely on digital media.

Types of Digital Marketing 

• Search Engine Optimization
• Social Media Marketing
• YouTube Marketing
• Affiliate Marketing
• Apps Marketing
• Email Marketing
• PPC Marketing

These are a few types of Digital Marketing that one can put hands-on experience.

Know you must be thinking what is the future of Digital Marketing.

Let’s get deep into it!

We are all aware that change is the only constant in life. We can see how much life has changed since the beginning. Furthermore, we live in the Internet age. Today, people of all races utilize the Internet. The Internet has made it easier for people to get together, which was previously impossible. We can also use the Internet to link all of the traders and clients.

Digital marketing is in high demand right now Digital Marketing Course in Hisar. The trader who manufactures his product effectively delivers it to the buyer. Every human being has everything they need without having to work for it. The businessman does not even need to consider using newspapers, posters, or adverts.

It is required for the sake of everyone’s convenience. People’s trust is likewise shifting toward Digital Marketing.

Word of Motivation for Digital Marketing!!!

Yes, you read that right. At times Digital Marketers need extrinsic motivation to show up their real skills.

Marketers want a little inspiration to keep motivated while developing result-driven modern marketing strategies. In such cases, Digital Marketing Quotes play an important part in all such scenarios, as they enable marketers to give their thoughts, ideas, plans, and strategies the needed shape.

Digital marketing is a demanding and ever-changing field. Things don’t always go as planned, and the outcomes are frequently less than satisfactory. What would you do in such a situation? What is your backup plan if you don’t see a return on your investment of money, time, and effort in a digital marketing campaign? Do you just leave it alone?

Feeling exhausted, depleted, and shut down? Or should you retrace your steps, engage with famous digital marketing specialists, and try to analyze the situation? Here’s some good news if you’re the ‘later’ sort of digital marketer!

Digital Marketing Quotes are some of the most crucial and strong tactics for online marketers that may immediately drive their marketing plan. We thought we’d cover the most popular, informative, and inspiring Digital Marketing Quotes across the entire internet marketing environment in this post.

We’ll go through some excellent quotations for SEOers, PPC Specialists, Social Media Managers, Content Marketers, and Email Marketers.

Without further ado, let us take a deep dive into the minds of some of the industry’s thought leaders and technology advocates through their Digital Marketing Quotes.

Best Digital Marketing Quotes

“Good marketing makes the company look smart. Great marketing makes the customer feel smart.” — Joe Chernov

Best Insightful Digital Marketing Quotes

“The modern marketer is an experimenter, a lover of data, a content creator, a justifier of ROI”

“A brand is no longer what we tell the consumer it is – it is what consumers tell each other it is.” – Scott Cook

“People don’t buy what you do, they buy why you do it.” – Simon Sinek

“We have the technology, finally, that for the first time in human history allows people to really maintain rich connections with much larger numbers of people.” – Pierre Omidyar

“Content is fire; social media is gasoline.” – Jay Baer

Most Insightful Digital Marketing Quotes

“Don’t say anything online that you wouldn’t want to be plastered on a billboard with your face on it.” – Erin Bury

“Marketers need to build digital relationships and reputation before closing a sale.” – Chris Brogan

“The brands that can connect with the client in a real way will win” – Gary Vaynerchuk

“Advertising brings in the customers, but it is your job to keep them buying from you.” – Chet Holmes

“Marketing is no longer about the products you create, but rather the tales you tell.” — Wendy Piersall

Best Exciting Quotes About Digital Marketing

Digital Marketing Captions for Instagram

“Google only loves you when everyone else loves you first.”

Exciting Quotes About Digital Marketing

• “The overarching issue is that everyone views and uses social media differently.”
• “An ad is complete when there is no longer a single piece to delete.”
• “Authentic tales are better, not merely because people can detect them.”
• “The goal of marketing is to get to know and understand the customer so well that the product or service fits him and sells itself.”

Motivational Inspiring Digital Marketing Quotes

• “Nobody keeps track of how many commercials you run; they only remember the impression you leave.”
• “The buyer’s journey is nothing more than a set of questions that must be addressed.”
• “Content marketing is similar to a first date. There won’t be a second one if you simply talk about yourself.”
• “Your top-of-the-funnel material should be logically detached from your product yet emotionally attached to it.”
• “Engage, enlighten, encourage, and, most importantly…be yourself! Social media is a collaborative effort, and everyone contributes.”
• “Good marketing makes the company look smart. Great marketing makes the customer feel smart.”

Digital Marketing Quotes For Inspiration

“We must move from numbers keeping score to numbers that drive better actions.” — David Walmsley

Inspiring Digital Marketing Quotes

“Think about what the user is going to type”

“Take a risk and keep testing, because what works today won’t work tomorrow, but what worked yesterday may work again.”

“Instead of one-way interruption, Web marketing is about delivering useful content at just the right moment that a buyer needs it.”

“Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value.” — Philip Kotler

Digital Marketing Quotes For Lead Generation

“You can’t fool all the people, not even most of the time. And people once unfooled, talk about the experience.”

“If content is king, then conversion is queen.”

“Without strategy, content is just stuff, and the world has enough stuff.”

“Does your content lead readers on a journey, or does it merely stuff them as leads into a pipeline?”

“Traditional marketing talks at people. Content marketing talks with them.” – Doug Kessler

Digital Marketing Quotes On Lead Generation

“It’s much easier to double your business by doubling your conversion rate than doubling your traffic.”— Bryan Eisenberg

Latest Insightful Digital Marketing Quotes

“Email has an ability many channels don’t: creating valuable, personal touches – at scale.”

“Never forget social media is for reach but email is for revenue.”

“Sell-sell-sell sales methods simply do not work on social media.” – Kim Garst

“There’s a problem with the word ‘social’. Social is not just Twitter, FB, etc. Social is a language.”

“Social media is about sociology and psychology more than technology.” – Brian Solis

Best Famous Digital Marketing Quotes

“If I could turn back time” is actually about her sending an email campaign with a mistake in it.” – Alex Williams

“Marketing is about telling good stories. Social media marketing is about getting your customers to tell them for you.”

“Going viral is not an outcome; it’s happening. Sometimes it happens; sometimes it doesn’t. Just remember, fans are vanity and sales are sanity.” – Lori Taylor

“The secret to getting results from your social networking is to act like a member, not a marketer.” – Mari Smith

“SEO is Not Magic or Luck, it’s Long Term Hard work and investment.” ― Pavitra Kumar

“Never lose sight of the fact that all SEO ranking signals revolve around content of some kind.” — Duane Forrester

“The future of business is social.” – Barry Libert

Digital Marketing Quotes for Digital Marketers

“Instead of one-way interruption, Web marketing is about delivering useful content at just the right moment that a buyer needs it.”

Famous Digital Marketing Quotes

1. “The future of retail is the integration of Internet and digital services with the retail network.” — Charles Dunstone
2. “Twitter is a great place to tell the world what you’re thinking before you’ve had a chance to think about it.” — Chris Pirillo 
3. “A marketing person should always ask one key question when beginning to develop a social media strategy: How much chaos can this organization handle?”— Gary Stein
4. “You have to understand as a marketer that consumers are functioning in the age of efficiency.” – Mitch Joel
5. “In the time it took you to read this sentence 20m emails have been sent.” – John Watton
6. “Your goal should be to own quality time in your customer’s inbox.” – Drew Davis
7. “I want to do business with a company that treats emailing me as a privilege, not a transaction.” – Andrea Mignolo
8. “If social media is the cocktail party, then email marketing is the ‘meet up for coffee. The original 1-to-1 channel.”
9. “A small list that wants exactly what you’re offering is better than a bigger list that isn’t committed.” – Ramsay Leimenstoll
10. “Signing up is a powerful signal of intent to buy. Send them an email until they do.”
11. “Personalization — it is not about first/last name. It’s about relevant content.”
12. “It’s much easier to double your business by doubling your conversion rate than by doubling your traffic.” – Jeff Eisenberg

Digital Marketing Quotes On Lead Generation

Summary:

If you are in charge of Digital Marketing for a small business or even an enterprise, the situation can quickly become chaotic and unpleasant for the entire staff. Especially when campaigns have so many moving parts that marketing teams must juggle and balance. The teams are continuously looking for creativity and clarity when it comes to content, SEO, influencer marketing, branding, and ad campaigns.

Sometimes all we need is a simple message to help us cut to the chase and achieve our objectives. Motivational quotations can truly serve to excite and motivate people to take action.

Digital Marketing Quotes will raise morale and assist your team in coming up with fantastic marketing ideas for the upcoming quarter. You can build, implement, and schedule whole strategies utilizing Social Champ’s incredible social media calendar!

Spread out the word – Share! Like! Comment! on Social Media

 

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