E-commerce marketing is the practice of enhancing conversions and growing sales for your store. Most physical stores are already shut down and want to recover the sales through different marketing approaches. Hence, what is better than the medium of online marketing to reach your customers.
Your customers might be on different channels and using other devices. Therefore it becomes essential for you as a marketer to adopt an omnichannel approach to drive better sales. Read this blog to know the engaging e-commerce marketing strategies you can adopt to grow your sales.
WHAT IS A E-COMMERCE MARKETING STRATEGY :
An e-commerce store frames e-commerce marketing strategies to promote its store to potential customers via various channels. The main aim is to evoke the customers’ interest in your brand and turn them into loyal ones. There are three elements to your e-commerce marketing :
- Drive more traffic to your online e-commerce store.
- Convert the visitors into leads.
- Convert leads into sales.
In brief, the ultimate purpose is to grow sales for your business. How you can achieve this goal is a big question. To grow your sales, you need to have a good customer base. Online marketing allows you to engage customers consistently. The only challenge is to spend your marketing budget in such a way that could provide you more returns on investment.
WHAT ARE THE E-COMMERCE MARKETING CHANNELS :
Once you create your online store, you have to decide the measures to promote your brand for your target market. But before creating a marketing strategy to increase sales. It is essential to determine the e-commerce marketing channels to get more qualified leads to your online store.
1. Ecommerce SEO optimization :
To get organic traffic to your site, you need to optimize your online store well, as most valuable traffic comes from search engines. Make sure your website content is stuffed with the relevant keywords so that when people search for your products, they can easily reach your website. Remember to get top rankings in the search engines.
Note: Implement the best SEO practices that align with the SEO guidelines. Invest in new SEO techniques such as keyword-based backlinks to get more e-commerce sales.
2. Content Marketing :
Content marketing is the lifeline of each marketing strategy to bring more traffic to your website. It is also known as Inbound marketing as it helps you to fetch visitors to your site. Also, you can understand who your target audience is and how to target them with engaging content.
Once you know your target audience, you can segment the audience and infuse personalization in your content to target the audience with informative blogs, infographics, guides, newsletters, and much more.
3. Ecommerce email marketing :
Email marketing is one of the most effective and the oldest tools to bring in effective leads. Still, it is a successful tactic in the e-commerce business; you can enhance the subscribers’ list and consequently improve the campaigns’ engagement rates. You can engage tour subscribers with various email campaigns such as New arrival campaigns, promotional campaigns, triggered emails, and so on.
4. Social media marketing :
Social media marketing has a lot of bringing free as well as paid traffic through advertisement. Here you create strategies to engage people from all social media networks such as Facebook, Instagram, Pinterest, and many more. Do proper research on the audience’s set from each social media platform and then target them with the relevant posts.
5. Affiliate marketing :
Affiliate marketing is increasing your website traffic with the help of launching an affiliate program. There are many popular networks where you can register yourself and launch the program. Here you reward affiliates based on the qualitative visitors they bring to your site.
6. Influencer marketing :
Influencer marketing is a trending topic in recent years. Your influencers are the most prominent brand ambassadors who already have a more incredible fan base of their own. These people can easily influence the audience with their marketing tips to prompt the customers to buy the products. Influencers can reach up to a larger audience set and propagate your brand on an extensive level.
WHAT ARE THE E-COMMERCE MARKETING STRATEGIES TO GROW YOUR SALES :
While talking about the e-commerce marketing strategies, there is not just one aspect you have to consider but a plethora of tools and tactics to get effective results. Below are some of the effective e-commerce marketing strategies to enhance sales.
1. Social login for turning website more friendly :
To avoid friction in the checkout process, give a secure social login to the visitors. Therefore, the hassles of creating a new account fade altogether. It becomes more prominent while using mobile phones, as users might get frustrated while filling the forms now and then. Social logins reduce bounce as well as abandonment rates.
2. Engage with unopened emails with different subject lines :
Your users or visitors do not like to receive irrelevant messages. If your users have not opened your previous emails, you can send them again but with different subject lines. You can use catchy subject lines to create an urgency in the minds’ of users to open the mail instantly.
3. Add user-generated content to the pages :
Many times the content you create on the website does not resolve all the queries of the users. Therefore, you can send automated emails to the last five users who bought the product, and you can ask them if they need any help. Also, people trust the reviews given by other people. Also, you can use the reviews to improve your customer service and products.
4. Collect valuable data for live chats :
Earlier marketers used to chat with the customer to resolve the queries and the emergence of AI technology. They have started incorporating live chats on the website to collect the data about what questions people are often asking. Consequently, they can put those questions in the FAQ section. AI chatbot is another automation tool that marketers are instilling to engage users with the right products and resolve their problems.
5. Own your social media channels :
Begin with the channels that fit your brand or your niche. Facebook and Instagram are the two primary channels that many marketers use to keep the users engaged. Youtube is another platform where you can create a channel and engage people with catchy videos that give them helpful content. Consequently, you can enhance the sales.
6. Introduce rewards to keep shoppers engaged :
Enhancing sales becomes easier when you plan to give rewards to the customers. Everyone loves gifts, and so do your customers. You can begin with a loyalty program and graduate customers as per their loyalty with different tiers. Give opportunities to the customers so that they can earn points and redeem them whenever needed. For example – Allow them to earn points when they share any offer link with their friends and acquaintances.
It will enlarge the customer base and retain loyalty as well.
7. Personalize the shopping experience :
Various e-commerce stores run various ads to drive traffic. But many times, these tactics do not work at all; it is, therefore, more essential to provide a great experience to the customers right from the start. It is important to send them contextual content based on their geographical, demographic, and other factors.
The success of your e-commerce store is mainly dependent upon the e-commerce strategies that you implement. You do not have to complicate the process of engaging the customers but take the right initiatives at the right time.