Some things are certain in life. Email being the most effective channel for brands to connect with consumers and drive sales is one of them.
Email marketing continues to outperform other channels such as social media and PPC. And it’s no surprise. Customers sign up because they want to hear more about a particular product, service, or brand. By signing up for emails they are expressing that they want to hear more about what’s on offer.
Keep reading to learn why email is such a powerful communication tool you should be taking advantage of.
To get updates via email, you’ll need to fill out a form to signup for an email list and confirm your email address. When you’ve gone through the effort to do so, it’s clear you’re interested in hearing more from a brand. As a result, those signed up to mailing lists are far more receptive to messages via email. Moreso than on other channels where the message is competing for attention.
Email allows your message to land directly in a user’s inbox. The message isn’t competing for attention and there is no ranking system limiting your reach. It is direct and very personal. As a result, email is one of the most popular forms of communication it’s an ideal channel to reach an audience.
For organisations, email is a vital tool for carrying out business by staying in touch with colleagues, partners, and suppliers. Sending marketing emails will give your message great exposure amongst business professionals by landing right in their inboxes.
In doing so, emails can help you improve your brand recognition. With Bdaily, you can reach an engaged audience of business interested readers subscribed to our mailing list. As a result, you’ll be seen as an active member of the business community who wants to engage with other like-minded individuals.
In addition to this, many business professionals are on the go checking emails on their phones whilst they go about their working day. An interesting email that is mobile-friendly can deliver good value to business readers. To ensure you get the best results from your emails on mobile, keep your copy concise and in consumable chunks by taking advantage of headers, bullet points, and short paragraphs to make it easy for the reader to digest.
Finally, with email marketing, it’s easy to measure the results of what has happened after you have sent out your email campaign. Measuring the results of a campaign is crucial to highlight the weak points to improve for better results. Open rates, click-through rates, and delivery rates can all be easily reported on for email campaigns with Bdaily Marketing.
If you want to generate more leads through email marketing campaigns, our eShots can help promote your B2B services, events, new product offerings and more. Our job is to help you stand out from the crowd and connect with your target audience. As standard, we include full design, optimisation, sending and reporting.
Browse through our email marketing options or get in contact to see how Bdaily Marketing can help drive leads for your business.
This was posted in Bdaily’s Members’ News section
Bdaily Digital Marketing Team