Leading Performance Marketing Company Continues to Implement Key Executive Leadership Changes as it Evolves and Executes Strategic Growth Agenda
Fluent, Inc. , a leading data-driven performance marketing company, today announced the appointment of Sugandha Khandelwal as Chief Financial Officer effective December 6, 2021. Ms. Khandelwal will work with the company’s senior executive team, focusing on strategic finance initiatives, corporate strategy, and general financial management, reporting to Fluent’s Interim Chief Executive Officer, Don Patrick. Alex Mandel, Fluent’s Chief Financial Officer since 2018, will continue in the role until the effective date of Ms. Khandelwal’s appointment and will assist with the transition through December 31, 2021.
Marketing Technology News: Zelus Partners with SMU and Eric Dickerson for NFT Collection
“Fluent is at an exciting juncture in a rapidly evolving and dynamic performance marketing industry and we are thrilled to have Sugandha join the leadership team as our Chief Financial Officer. She brings unparalleled consumer goods experience and acumen to the table, which aligns perfectly with Fluent’s strategic focus on providing consumers more long-term value while enabling our clients to meet their growth objectives,” said Don Patrick, Interim CEO. “We appreciate the contributions Alex has made over the last three years and look forward to this next phase, as we lean into the company’s strategic agenda.”
Ms. Khandelwal brings over 15 years of corporate finance experience to Fluent. Prior to joining Fluent, she served as Chief Financial Officer of the Consumables and Health & Wellness businesses at Sam’s Club, a division of Walmart, a Fortune 100 company. Prior to this role, Sugandha was Head of Financial Planning, Strategy and Business Development at Walmart U.S. Merchandising organization.
In previous roles, Sugandha worked at CVS Health focused on new business ventures and strategy; and earlier in her career, as a strategy consultant at Accenture and Nielsen, serving clients in the healthcare, retail, and consumer goods industries.
Marketing Technology News: Less is More: How Can Marketers Use the Paradox of Choice to their Advantage?
“I am excited to bring my diverse strategic planning and financial leadership experience to Fluent’s business team,” said Sugandha. “Fluent is uniquely positioned to further capitalize it’s data-driven performance marketing offerings and capabilities toward a fast growth trajectory for the company, while exceeding the expectations of our partners.”
Ms. Khandelwal is a published author of several academic, research and business articles for Kellogg School of Management at Northwestern University and publications including The Wall Street Journal. She holds a B.A. Honors in Economics from the University of Delhi and an M.B.A. from the University of Mumbai.
Marketing Technology News: Shifting Your Retail Marketing Approach for Enhanced One-to-One Personalization