In order to supercharge our ambitions to become a top professional resource for Canada’s changemakers, we are excited to announce that Yannis Souris has joined the Future of Good team as Director of Growth to lead our marketing and sales functions. This is a new role and one which will require the entire Future of Good team to recalibrate our thinking and practices around what growing membership, servicing our audience, and top-notch user experience can and should be.
Yannis brings many years of leadership level marketing and growth experience to our organization. We have a bold ambition to become a top professional resource for 1 million changemakers by 2030 through our social impact journalism and learning events. Yannis will create and implement plans for our journalism and events to creatively reach millions of changemakers from coast-to-coast-to-coast. He will also focus on implementing transformative user experience enhancements to our digital content on web and mobile. Our continued focus is to make it easier for changemakers like you to access insightful social impact journalism that fuels learning, development and decision-making.
“I’m thrilled to have the opportunity to work with Future of Good Media and be a significant part of the organization’s growth plans,” said Souris.
“In a challenging and highly dynamic media services environment, I believe that my knowledge, experience and passion will help expand our audience at large, as well as provide our existing and future members with an improved and engaging experience,” he said.
Yannis is a seasoned digital marketing and sales professional with extensive growth experience (online lead/demand generation, e-commerce, SEO, PPC, email marketing, data analytics, social media) who plans, executes and manages marketing programs that increase revenue and brand awareness for corporations nationally and internationally. He is also heavily involved in the creation and managing of corporate branding projects. Yannis identifies as he/him.
“Joining Future of Good Media has been the right decision for me as I have held a long ambition to support passionate people who are informing, inspiring and educating changemakers in Canada,” added Souris.
Launched in late-January 2019, and the only Canadian media platform of its kind, Future of Good’s journalism and live events equip changemakers with insights, analysis and know-how to make a bigger difference at work everyday. In a few short years, Future of Good has quickly become an essential source for news and knowledge for thousands of changemakers working in non-profit, global development, co-operative, corporate citizenship, social enterprise, philanthropic, social finance, academic, and public sectors.
We know that in the volatility and uncertainty of a pandemic and downturn, we are extremely fortunate to be growing our team. A huge thank you to our members, partners, and impact investors for your confidence in Future of Good as an essential professional resource for you and your team.
Connect with Yannis via LinkedIn if you’d like to welcome him personally or have marketing, sales or membership ideas for him.
Vinod Rajasekaran, Publisher & CEO
Anouk Bertner, Managing Director