Get 30-day free access to marketing courses on Udacity right now with the online platform’s exclusive offer, available through May 23.
Marketing and customer relationship management are some of the most important factors in an enterprise’s success. The CRM market is evolving in real-time, too, which means organizations have to be consistent in educating their employees on the newest marketing trends and CRM tools. With this in mind, the editors at Solutions Review have compiled this list of marketing courses on Udacity to consider during the platform’s exclusive 30-day free access offer through May 23.
Udacity is perfect for those looking to take multiple courses or acquire skills in multiple different areas, or for those who want the most in-depth experience possible through access to entire course libraries or learning paths. In sum, Udacity is home to more than 160,000 students in more than 190 countries.
Note: The courses are listed in alphabetical order.
The Best Udacity Courses for Marketing Professionals and Beginners
TITLE: Activation and Retention Strategy
OUR TAKE: This course will help product managers, marketing professionals, and engineers in growth-focused roles sharpen their project management skills, increase customer engagement, and push their brand forward.
Description: Listed as the second course in Udacity’s Growth Product Manager Nanodegree program, Activation and Retention Strategy will help you hone your customer activation and retention strategies, guide users through the activation funnel, analyze cohorts to identify insights important for retention, and deploy experiments that will lead to better customer lifetime values. The course recommends that students have prior experience in a product management setting.
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TITLE: Become a Digital Marketer
OUR TAKE: Designed for students looking to start their digital marketing career, this introductory program will equip students with the real-world experience skills needed to succeed in their careers.
Description: Udacity has collaborated with industry leaders like HubSpot, Google, Facebook, Hootsuite, and other brands to develop a program that will equip students with a 360-degree view of digital marketing. Students who enroll in this course will learn about content marketing, social media marketing, SEO optimization, ad campaigns, analytics, email marketing, advertising on social media, and more. There are no prerequisites for this course, and students who commit 10 hours a week to the program can expect to finish it in approximately 3 months.
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TITLE: Become a Marketing Analyst
OUR TAKE: If you’re new to marketing and data analysis, this program is designed for you. Students can expect to learn the foundational marketing and analytics tools that will help them advance in their careers.
Description: Learners that enroll in this introductory course will learn to collect and analyze data, model various marketing scenarios, apply basic design principles to create meaningful data visualizations, and build models to communicate findings with popular apps like Tableau and Google Analytics. The course has no prerequisites and includes all of the content curriculum students will need.
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TITLE: Monetization Strategy Course
OUR TAKE: This course is designed for aspiring business leaders and covers skills focused around important subjects like acquisition funnels, retention theory, engaging audiences, time-to-value, and more.
Description: As the final course in the Growth Product Manager Nanodegree program, students should have prior product management experience and can expect to spend around 10 hours a week learning how to build sustainable profit streams, identify target markets, define buyer personas, leverage buyer psychology to develop an effective path to purchase, and create a monetization model that can increase a customer’s lifetime value (LTV).
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Links to READ: The Best CRM Books You Should Be Reading or The Best Salesforce Training Courses on LinkedIn Learning
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William Jepma is an editor, writer, and analyst at Solutions Review who aims to keep readers across industries informed and excited about the newest developments in Enterprise Resource Planning (ERP), Customer Resource Management (CRM), and Marketing Automation. You can connect with him on LinkedIn or reach him via email at email@example.com.