Different teams within Huel will now rely on Emarsys for the centralisation and distillation of data without ‘double-handling’ any information, saving both time and effort for Huel employees.
Emarsys is then able to leverage the customer data stored within the platform to better inform the omnichannel marketing strategies that Huel chooses to execute.
The move also allows Huel to take advantage of ‘tactics’ – recommended strategies based on analytics from previously successful campaigns.
All of this has facilitated more sophisticated personalisation and more precise customer segmentation, crafted for each based on their preferences, including the translation of content into seven different languages and localising across 13 markets (and growing).
“Having to rapidly reinvent a company’s tech stack is often a price that the most successful organisations must pay for their rapid success,” comments Sara Richter, CMO, Emarsys.
“Our versatility and specialised product connectors have helped us beat our competitors to one of the most successful nutrition brands of the past decade, which I’m convinced will go on to reach even greater heights in the coming decade.”