Marketing has changed. Old school advertising venues like print and broadcast are continuing to cede ground to the new kid on the block: digital marketing. And in case you need the proof, no less an authority than global investment firm Goldman Sachs can break it down for you.
Analysts at Sachs found last year’s pandemic impacts only accelerated a shift they’d been following for a while, as more and more advertisers adjusted their ad spends in the direction of “the secular shift in advertising budgets towards digital.”
To boldly push a brand format in this new climate, the training in The 2021 Ultimate Mobile App Marketing A-Z Bundle can sort it all out, including eight courses offering the key avenues and tactics available to brand managers both big and small for reaching the widest, most activated audience for their product.
WIth instruction like the Strategic Planning and Analysis for Marketing course, students get their education off on the right foot, following a step-by-step guide for building a full digital marketing plan. After identifying a vision for the brand, and devising a mission statement, the remaining seven courses dig into various venues for reaching and engaging with potential customers.
With social media at the top of everyone’s mind these days, courses look into content-driven tactics for building followings through Instagram; as well as the more traditional ad route with a focus on Google and Facebook advertising campaigns.
Of course, the apps themselves carry a lot of weight these days, so the Appstore and Reddit Marketing for Your Brand is dedicated to imparting the top methods for getting an app seen in the Apple App Store and Google Play. Then, Mobile App Marketing 2021: App Store Optimization (ASO) guides users through the do’s and don’ts on the vitally important platform, teaching learners how to track keywords, build creative pieces that get attention, conduct A/B testing, and more.
Finally, email marketing is still the most impactful method for reaching audiences online, so the MailChimp Email And Text Marketing For Your Business and Brand course delivers best practices for getting audiences excited through both email and even text-based marketing campaigns.
This eight-course 2021 Ultimate Mobile App Marketing A-Z Bundle is on sale now for barely more than $2 per course at just $14.99.
Prices subject to change.