A good example of native advertising, where the ad is displayed on a virtual billboard by the side of the track in a racing game
As website owners, we always want more traffic and visitors interested in our page’s content. Lots of website owners earn from their pages, and they’d like a well-targeted audience to come and see what content they have prepared.
This is why most of them opt for marketing campaigns to advertise the brand, hoping for more visitors. However, it’s not easy getting visitors, and not all marketing channels provide excellent results. Social media, SEO, newsletters, or email marketing, are some of the most commonly used ideas.
Among them all, there’s the native advertising technique that obviously provides high ROI and gets the best user conversion. Research shows that this is the most effective way to get more well-target visitors.
What is native advertising?
Native advertising comes in many forms, from video to editorial and written content. It is made to match the platform it is published on and make users not notice that they are given an ad. In most cases, these users will not realize they are clicking or seeing an ad because the content feels natural.
In most cases, the point of the ad is to make them click on it and come to the prepared landing page for a different brand or product. This way, marketers manage to get more consumers to see their message. Because consumers don’t realize they are given an ad, they don’t feel pressured and go through the funnel.
What do the stats say?
It’s hard to miss the obvious when you look at the stats. According to Outbrain, consumers will look at native ads 53 per cent more than they will at display ads. That tells you that more than one in two people on the internet will feel comfortable getting the message you’re sending them.
Additionally, the same source claims that consumers trust ads shown in premium news sites 44 per cent more than social media. In other words, when an article in a newspaper says that the vacuum cleaner you’re thinking about buying is excellent, people believe it. If the same information is shared on a page on Facebook, fewer people will see it as valuable.
Why is it like this?
These stats claim that native ads are the best marketing channel of today because the average internet user no longer trusts digital media. With the ratio of ads vs. original content lowering and getting almost as many ads as the content they follow, consumers started ignoring the ads.
They understand that there’s no logic in stopping to see any new advertise because they are not interested in most of them. People know that artificially intelligent software tracks their behavior and targets them as suitable consumers to see a particular ad.
Instead, when they need information about a product or a brand, they go to specialized websites providing this information. Every marketer who wants their campaign to succeed needs to invest in native ads rather than any other marketing channel.
How to create native ads
It takes a lot of experience and skill to come up with great native ads. What you need to do first is to do great outreach and ask other websites to promote your brand or product. Since everyone on the internet is doing what they are best in, it’s not easy to find those who post your ads for free.
Most blog owners will ask for compensation, especially if their domain authority is high enough and have tons of visitors. There’s also native advertising software that provides these pages for you. If you don’t like spending time looking for options yourself, you can consider this option too.
Every marketer will do anything to get that marketing funnel filled with potential customers. The more consumers see their ads, the better chance there is for the product to be sold. However, not all marketing strategies are equally good. Native ads are the best ones, and stats show it.
If you’re thinking about getting more visitors to your website, then you need to consider this option first. We explained through numbers why native advertising is better than anything else. If you want your page to be seen, you need to get the native ads software and see your page thrive.