ON24 (NYSE: ONTF) today announced it will integrate ON24 Intelligence with Outreach, a leading sales engagement platform. The planned integration will allow joint customers to access ON24 prospect engagement data directly within the Outreach platform. Now customers will be able to create connected workflows that allow revenue teams to track prospect engagement across marketing and sales activities to drive personalized interactions and accelerate their customer pipeline.
ON24 Intelligence tracks, measures, and understands audience engagement and buying signals during ON24 digital experiences, using advanced AI to give companies a complete, 360-degree view of their prospects and prioritize sales leads. The Outreach sales engagement platform helps companies increase productivity and drive smarter, more insightful engagement with their customers.
Together, first-person customer and prospect profiles, content consumption, and engagement data – from CTA clicks and survey responses to questions asked – from ON24 webinars, virtual conferences, and multimedia content hubs will seamlessly flow into Outreach. Information will be updated and available in near real-time in Outreach as live and on-demand ON24 digital experiences occur.
With AI-powered analytics from ON24 Intelligence combined with sales insights and AI-driven sales engagement enabled by Outreach, joint customers will have a detailed history of engagement to drive the next best action with prospects and customers, from sending an email with personalized content to scheduling a sales call or demo. Once the integration is live, marketing and sales will be able to deliver the right sequence of interactions at the right time in the right channel.
“ON24 digital experiences create rich engagement data and intelligence that sales teams can use to maximize business outcomes,” said Manny Medina, co-founder and CEO of Outreach. “Across our ecosystem of partners, we’re focused on delivering deep audience insights to a rep’s daily workflow and keeping sales informed at every step of the customer journey. Integration with ON24 is a great fit, allowing us to bring context from a buyer’s digital experiences into the seller’s engagement.”
“Outreach is a powerful sales engagement platform that guides salespeople to take the right actions with customers and prospects,” said Sharat Sharan, founder and CEO of ON24. “With a seamless and detailed data handoff between marketing and sales, organizations can personalize customer engagement and deliver the most impactful experiences to convert prospects into buyers.”
Integration of ON24 Intelligence with the Outreach sales engagement platform is planned for public availability later this year through Outreach Galaxy, an app marketplace for the modern sales team, and ON24 Connect, a portfolio of flexible APIs and third-party integrations with leading marketing and sales applications. ON24 customers who would like to be early adopters can contact their ON24 account team.
In other news, ON24 recently announced it will integrate ON24 Webcast Elite content and audience engagement data with Veeva CRM Events Management to provide marketing and sales teams with an end-to-end solution for planning, executing, and measuring the impact of digital events and engagement activities with healthcare professionals. Read the press release to learn more.