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One Year Later, Stir/Shaken Has Yet to Take Flight, According

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STIR/SHAKEN is yet to make a universal impact on spam calls, according to data insights from RoboKiller, the app that eliminates 99% of spam calls and text messages. The FCC rolled out STIR/SHAKEN in June 2021 to curb spam calls that utilize caller ID spoofing. However, these calls have remained steady in the 12 months since the deadline for large carriers to adopt the framework. During that same timeframe, spam text messages took off and now consistently outpace spam calls.

Meanwhile, spam calls and text messages continue to increase, despite more carriers implementing STIR/SHAKEN. In June, Americans received 7.2 billion spam calls and 12 billion spam text messages — a combined 13% month-over-month increase.

Spam Text Messages On Pace To Surpass 2021 Levels
As RoboKiller noted in its Yearly Phone Scam Report, scammers recognize Americans prefer texting to calling. So far in 2022, Americans have lost an estimated $9.7 billion to spam text messages. If this surge in spam text messages continues, RoboKiller predicts losses to spam text messages could reach $19 billion — a 92% increase from 2021. Spam text messages related to banking, COVID-19, and deliveries (Amazon, UPS, USPS, etc.) are the most common messages targeting Americans in 2022.

Marketing Technology News: Aurora Mobile’s Subsidiary SendCloud Partners with Ding Xiang Yuan to Jointly Enhance Customer Reach

Vehicle Warranty Calls Are The Number One Complaint
The FCC recently announced it is cracking down on those annoying vehicle warranty spam calls. According to the FCC, these calls have been the top unwanted call complaint for the last two years. RoboKiller predicts vehicle warranty spam calls will be the top spam call once again in 2022. These calls are not only an annoyance but could cost consumers money and steal their personal information..

Tips On How To Stop Phone Scams:

  • Don’t answer phone calls from unknown numbers, especially those that call or text at odd hours.
  • Don’t follow prompts like “Press 1” or click any links.
  • Never provide personal information like banking details or other sensitive information.
  • Download a spam text and call blocker like RoboKiller to equip your phone with the latest technology to stop scams.

Marketing Technology News: MarTech Interview with Alex Campbell, Co-founder and Chief Innovation Officer, Vibes

Originally Appeared Here

Filed Under: MARKETING TECHNOLOGY

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