Singapore-based Martech startup, Affable.ai has raised $2 million USD from Prime Venture Partners, Decacorn Capital & SGInnovate.
The group’s AI-driven, self-service SaaS platform helps brands and agencies run high-impact influencer marketing campaigns. Currently, a number of global brands use the tech including Huawei, Wipro, Pomelo, Fresh, Omnicom, Dentsu, and We Communications.
The company tracks more than Three Million Influencers across Instagram, Facebook, YouTube, and TikTok. With the fresh funding, Affable plans to expand into international markets such as the U.S.
Affable was founded by Nisarg Shah and Swayam Narain in 2017 as part of the Entrepreneur First cohort. The end-to-end influencer marketing platform allows brands and agencies to streamline their influencer strategies throughout the planning, discovery, activation, and reporting phases.
Southeast Asia’s influencer market is expected to reach $2.59 billion by 2024.
“We see a huge opportunity in working with brands to enable the much needed, data-driven influencer marketing campaigns,” said Shah.
“The industry-leading brands and agencies we work with reinforce our belief in the need for analytics to streamline the micro-influencer marketing process. Prime brings a depth of experience in scaling global SaaS companies, operational expertise, as well as a strong network that we can leverage during our growth phase and we are very excited to partner with them. At the same time, participation from our existing investors is a great endorsement for us.”