TORONTO, Oct. 29, 2021 /PRNewswire-PRWeb/ — SoftwareReviews, a division of IT research and advisory firm Info-Tech Research Group, has published its 2021 Marketing Automation – Midmarket Software Data Quadrant Awards, naming four vendors as gold medalists. The following vendors are winners according to the feedback provided by their end-users via SoftwareReviews’ comprehensive online survey:
- HubSpot Marketing Hub
Vendors are rated on product features, vendor capabilities, and the relationship with their software partner.
What makes the SoftwareReviews Data Quadrant different?
The study involves gathering intelligence on user satisfaction with both product features and the experience with the vendor. Aggregated emotional response ratings are included in the areas of service, negotiation, product impact, conflict resolution, and strategy and innovation to create a powerful indicator of overall user feeling toward the vendor and its product – all from the software users’ point of view. SoftwareReviews calls this insight the Net Emotional Footprint.
With a Net Emotional Footprint of +97, Encharge ranked strongly for providing exceptional customer support. SharpSpring received a Net Emotional Footprint of +95 and exceeded user expectations in including breadth of features. HubSpot Marketing Hub received a Net Emotional Footprint of +88 by providing users with quality training. ActiveCampaign received a Net Emotional Footprint of +86 by including outstanding marketing workflow management.
Marketing Automation Software users were most satisfied with vendors’ email marketing automation. However, users would be happy to see changes and improvements in capabilities and features which make administration easier.
In-depth product evaluation reports are available at http://www.softwarereviews.com
About SoftwareReviews Data Quadrant Awards and Software Reports:
SoftwareReviews Data Quadrant Awards recognize outstanding vendors in the technology marketplace as evaluated by their users annually. Top vendors in a software category are eligible to receive Data Quadrant Gold Medals, provided their net-promoter scores meet the threshold for sufficiently high user satisfaction across four areas of evaluation: vendor capabilities, product features, likeliness to recommend, and vendor experience.
SoftwareReviews is a division of Info-Tech Research Group, an IT research and advisory firm established in 1997. Backed by two decades of IT research and advisory experience, SoftwareReviews is a leading source of expertise and insight into the enterprise software landscape and client-vendor relationships. By collecting real data from IT and business professionals, the SoftwareReviews methodology produces detailed and authentic insights into the experience of evaluating and purchasing enterprise software.
For more information, please contact:
Senior PR Coordinator
1 (888) 670-8889 x2418
Sufyan Al-Hassan, Info-Tech Research Group, 1 (888) 670-8889 x2418, firstname.lastname@example.org