SugarCRM has announced that SugarPredict, the company’s AI-powered predictive lead scoring solution, is now available to all Sugar Market users. SugarPredict’s AI engine can help marketing, sales, and service teams improve their predictive lead scoring, qualification, and prioritization efforts. The solution is also expected to come to Sugar Service users later in the year.
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SugarCRM is a marketing, sales, and customer service platform providing users with a detailed picture of their customer journey. The company has an open, transparent pricing system that allows customers to scale the product as their needs evolve. SugarCRM’s solutions include sales automation, customer service, on-premise CRM, small business CRM, and marketing automation capabilities that can each integrate with existing IT environments.
Originally announced as an extension of the Sugar Sale CRM solution, the data-fueled AI functionalities of SugarPredict are now available to users of Sugar Market, the company’s marketing automation platform. SugarPredict’s AI engine can analyze historical account, deal, engagement, and conversion data and use it to predictively score leads in a timely, cost-effective, accessible way. The expanded availability of SugarPredict coincides with SugarCRM’s continued efforts to evolve its brand message, design, and offerings for sales, marketing, and service teams.
Craig Charlton, CEO of SugarCRM, says that “Extending SugarPredict to marketing automation is another proof point for our value proposition of letting the platform do the work. Talking with companies from manufacturing to financial services, we hear the same frustrations again and again about the high maintenance required by their CRM. Our industry is supposed to make the customer experience easier to manage with technology. It’s time to make customer experience technology easier to manage too.”
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William Jepma is an editor, writer, and analyst at Solutions Review who aims to keep readers across industries informed and excited about the newest developments in Enterprise Resource Planning (ERP), Customer Relationship Management (CRM), and Marketing Automation. You can connect with him on LinkedIn or reach him via email at firstname.lastname@example.org.