Earlier this week, Surna Inc. (SRNA) published a corporate update that provided important insight as it relates to the future growth of the platform.
During the last year, Surna has been executing on a multi-pronged growth strategy and has been reporting impressive growth. We consider Surna to be a turnaround story in the making and are favorable on how the management team has been growing the business.
We believe that Surna has taken a cost-effective approach to growth and are favorable to the recent change in strategy. A few of the most important aspects of the updated strategy include:
Surna plans to capitalize on additional industries (non-cannabis) with its proprietary products and services for the controlled environment agriculture (CEA) market. Specifically, the company is focused on the vertical farming market where it can easily apply its expertise and equipment offerings. During the first quarter of 2021, Surna announced it had entered into a contract with a non-cannabis CEA facility and we are favorable on this trend.
Another avenue for growth for Surna is through the launch of new products and services. The company will be expanding its service and product offerings to include key technologies like facility assessment, space and workflow planning, architectural services, lighting, benching, mechanical, electrical, water treatment, fertigation, maintenance services, and more.
Surna expects the expanded offerings will improve customer success by providing key infrastructure technologies that are required for a successful operation. The company will help the customer evaluate technical alternatives and will provide best-in-class products. The strategy is expected to support the customer acquisition process and we are favorable on the potential outcome for Surna.
We believe that the implementation of a comprehensive growth strategy is a major milestone for Surna. If the company can implement and execute on the strategy, we expect the business to record incremental revenue growth and believe the market underappreciated this aspect of the story.
As a result of the improvements to the range of products and services that are offered through Surna’s new growth strategy, the company has adopted the trade name of Surna Cultivation Technologies to more accurately reflect the structure of the business. The management team expects the new name to make the customer acquisition easier and we will monitor how the story advances from here.
At current levels, we find Surna’s risk-reward profile to be favorable and are bullish on the potential catalysts that it has for growth. Last month, the company reported preliminary first quarter booking results that exceeded our expectations and we believe the business is positioned to record strong growth on a going forward basis.
With Surna planning to capitalize on non-cannabis industries, we believe the total addressable market (TAM) is substantially larger and are favorable on the expansion of the business. When compared to its peers, the company is trading at a fraction of the valuation and we believe that Surna has considerable upside potential.
We are of the opinion that Surna is well positioned to continue to deliver strong growth, sign contracts with additional clients, and expand the product offering. If you are interested in learning more about Surna, please send an email to email@example.com with the subject “Surna” to be added to our distribution list.
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This press release may include predictions, estimates or other information that might be considered forward-looking within the meaning of applicable securities laws, including statements related to the Company’s ability to support its continued growth and fund the business’ sales and financial goals for at least the remainder of fiscal 2021 with proceeds remaining from its recent offering. While these forward-looking statements represent the Company’s current judgments, they are subject to risks and uncertainties that could cause actual results to differ materially, including risks and uncertainties associated with market conditions. You are cautioned not to place undue reliance on these forward-looking statements, which reflect the opinions of the Company’s management only as of the date of this release. Please keep in mind that the Company is not obligating itself to revise or publicly release the results of any revision to these forward-looking statements in light of new information or future events. When used herein, words such as: “potential,” “expect”, “look forward,” “believe,” “dedicated,” “building,” or variations of such words and similar expressions are intended to identify forward-looking statements.
Michael Berger is Managing Partner of StoneBridge Partners LLC. SBP continues to drive market awareness for leading firms in the cannabis industry throughout the U.S. and abroad.