Within the travel industry, selling the dream holiday has always been about visuals.
When tourists see a picture of golden sand, a sparkling blue pool or comfortable sun loungers, they immediately visualise themselves in that location.
That is why travel photography is such a crucial tool for marketers who need to integrate it into their social campaigns, email marketing, print and so much more. The SandyBlue marketing team know too well just how important this is.
However, there is an evolution happening. Video marketing has always existed, but new channels and technology have allowed creativity to flow when creating stunning video content. Our team, as always, know which trends will help our own success and the success of our owner partners.
Why video marketing?
As mentioned, tourists need to visualise themselves in a location. Video marketing and technology have come leaps and bounds in the last few years, allowing companies to offer a truly immersive experience. From virtual property tours to stunning drone footage, capturing the attention of tourists is becoming a competitive game.
The statistics that highlight the success of video marketing speaks for themselves. In 2021, it was reported that online videos had an audience reach of 92% among internet users worldwide. In 2022, it is reported that 82% of global internet traffic will come from either video streaming or video downloads in 2022.
This cannot be ignored. TikTok, YouTube and Instagram are just a few channels companies are using to offer a video experience. Are property owners in the Algarve making the most of this?
Implementing a video marketing strategy for your property
At SandyBlue, we have always taken our marketing seriously. So, we are excited to be working with talented professionals in this field to supercharge our own video content. Already, we are seeing engagement with these videos improving on social media, our villa listings and our website overall. With projects to introduce and improve other video channels, we are excited to be on this journey with our owner partners.
Photography still remains a high priority within villa rental marketing and it always will. However, as more people choose Portugal as their holiday destination, owners will need to heighten the impact of visuals used for marketing. Videos, quite simply, are the best step in the right direction.
Innovation is key
SandyBlue does not believe in being left behind when it comes to marketing trends and technology. In fact, we are often one of the first in our industry and the Algarve to try new things and get ahead of the curve. It is an exciting year for innovation in property marketing and we can’t wait to utilise this to put our villa portfolio front and centre.
By Joe Mountain
Joe Mountain is founder of Algarve villa rental specialists SandyBlue.
289 392 236 | www.sandyblue.com