Many attempts have been made to build the mobile shopping mall, but customer acquisition, brand assortment and user experience have proven difficult to master by phone. By taking a gamified approach to fashion and using algorithms to personalise a massive inventory selection for customer preferences, The Yes wants to become the de facto mobile shopping hub.
Founder Julie Bornstein joined the Vogue Business’s The Future of Fashion podcast to discuss launching her company during a pandemic, why she doesn’t consider Instagram a fashion competitor (it’s the ads) and how user data informs the shopping experience.
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