If you feel as if your site is not everything that it could be then you are not alone. There are so many things you can do to take it to the next level, and if you follow this guide then you will soon find that it’s easier than ever to make the most out of what you have.
Build an email list
Email works so well, purely because your customers are choosing to opt-in. They want to hear more from you as opposed to just being targeted by a number of paid promotions. You also have full control over your email list, but you don’t over your social media platforms.
If you want to know what the best email strategy is then you need to try and work with email lists.
Pop-ups work incredibly well if you have an online store. If you need to ensure that they do not get annoying then it is possible for you to trigger them when a customer spends a set amount of time on your website.
If your computer is slow then this will make it hard for you to test things like this before you go live, but there are options you can try to resolve this. Read more here.
Implement a marketing strategy
The next step would be to try and build an email list as part of your marketing strategy.
You could easily choose to send the same newsletter to every subscriber that you have but truth be told, this is not the best way for you to make the most out of your list.
That information is not at all relevant to your entire audience. If you want to do something about this then you need to try and segment your audience according to their actions.
You need to look at the products that they have bought from you in the past and you also need to look at their preferences when it comes to email promotions.
It is very easy for you to implement these promotions through your email provider. When you segment your subscriber list, you can then choose to send newsletters and promotions that are relevant to everyone.
Use scarcity to your advantage
Nothing makes someone want to buy a product more than scarcity.
If an item seems to be available but in limited supply or if you know that it is going to be available for a short time only, then your visitors will be far more likely to buy from you. This is because they cannot be sure if the items are going to be available now, or at all later on down the road.
Try and upsell to your customers
Online stores that get upsells tend to increase their revenue by up to 70%.
If you are yet to implement this tactic then you are missing out. This is especially the case when you look at the fact that it is five times easier to sell to existing customers when compared to new ones.
Upsells are also very easy to do if you know the steps to take when implementing them on your site. Why not take advantage of this today and see how many more sales you could make?