• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar

CUSTOMER COMMENTARY

News About Finding & Keeping Customers

CUSTOMER COMMENTARY

News on Finding & Keeping Customers

  • HOME
  • CALL TRACKING
  • COMMUNICATIONS
  • EMAIL
  • MARKETING TECHNOLOGY
  • SOCIAL MEDIA
  • ABOUT/CONTACT

To drive more sales, use shopper-generated content to personalize emails – TechCrunch

by

Cynthia Price
Contributor

Cynthia Price is the SVP of marketing at Litmus. Her team grows and supports the Litmus and email community through content marketing, demand generation and events. She has been in the email marketing industry for over 10 years and was previously VP of Marketing at Emma, an email service provider.

Early 2020 saw commerce transform as people transitioned to online shopping by necessity. But the trend had already begun; the pandemic merely accelerated it.

The acceleration is real: E-commerce is expected to generate over $7 trillion by 2025, contributing to more than 24% of total global retail sales.

For retailers, such growth means that customer relationship management (CRM) data, and email, will play even larger roles in the buyer journey. Brands understand the importance of building relationships with their customers. These connections grow awareness and increase the bottom line. Creating and expanding those connections, however, relies on gathering actionable data to develop personalized email strategies that engage customers.

There’s no magic solution for personalizing individual shopper or subscriber experiences. What separates the most effective companies from their competition is how marketing teams focus their efforts and put the data to work to deliver exceptional brand experiences.

Your CRM data contains a wealth of information for recommending products to complement past purchases or add-on items.

Spotlight best sellers

What elevates one product over another? Sometimes it’s the style or color, or something an influencer highlights on social media. Want to shine a light on your most purchased products? First, examine the data to identify them — these might be the most sold products overall or the top category performers. Then, showcase them in your emails.

This approach works well for customers who are looking for something popular. Infuse your email copy with inspirational messages to improve product discoverability and pique interest by recommending cart additions and telling your customers what’s “hot.”

This messaging style can also be used to create a sense of urgency with phrases like “Almost gone!” or “Only a few left!” Use your data feed to highlight only available items and verify pricing for accuracy.

Showcase your most viewed products

Want a quick solution for adding value to your communications? Mine your data to discover your most viewed products. You can even break down that data more granularly by layering shopper data. This strategy sparks interest, attracts more subscribers to your site and improves the purchase potential of their products.

Originally Appeared Here

Filed Under: EMAIL

Primary Sidebar

Editor Picks

Dept. of Workforce Development: Unemployment insurance 2022 tax statements available online

Public hearings into RG&E billing and customer service issues begin Tuesday

PagerDuty for Customer Service in ServiceNow CSM Now Generally Available to Enable Real-Time, Direct Communication Between Customer Service and Technical Teams

Can OpenAI Tools Help Customer Service Reps Sound More Human?

Island Add Industry Veteran Richard Greene to its Executive Roster

UMusic Hotels and PUSHTech Announce Collaboration to Create Unique Music-Inspired Experiences for Guests

RocketRez Raises US$15 Million to Power the Future of Guest Experience at Tours and Attractions

Thumzup® Ad Tech Platform Empowers Companies and Brands

Blazer Agency Uses Advanced Technology to Assess and Enhance Performance for eCommerce Store ROI

Value and Customers – Tribune Online

Copyright © 2023 Customer Commentary · Privacy Policy · Terms & Conditions · Log in

Terms and Conditions - Privacy Policy