Over the past 20+ years I have helped small business owners, and way too many business owners are misled by these common two myths.
Myth No. 1: If you build it, they will come.
It’s true that building a site is just the beginning. It needs to be found. No matter how beautiful it is or how much it cost to get it constructed, it doesn’t really matter. It must be optimized for search engines, and tailored to your target audience using relevant keywords and topic.
Myth 2: If they come, they will buy.
It’s no use getting someone to visit your site if they do nothing after arriving. Few people will buy from you, or call your business or subscribe to an email list. You must remove any doubts they may have and demonstrate that you are trustworthy, otherwise they’ll click away. It’s not enough to have a standard “services” section on your site.
What are the best ways to create a site that will attract AND convert? Case studies are a great way to get people interested in your website.
Stories that show how your products and services helped solve your customer’s problems or achieve their goals are called case studies. They are powerful marketing tools that help build your brand’s credibility and trust. You can also prove that you have the expertise to assist consumers with their particular needs.
True, they can be lengthy, boring, and expensive or time-consuming to write. But they don’t have to be!
I offer simple one-page case studies that help people purchase from you. These are detailed enough to appear in Google, and convincing enough to persuade people that YOU are an expert. I will create a case study based on your details and add it to your site. Then, I will promote it online. If you do this regularly, you will build a strong body of PROOF you are good at what your doing.
Contact me today to find out more about the work I do, and my local business focus.