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Young creatives and AI—why technology isn’t coming for our jobs

by

Like any great hero (product), even AI art has its own Achilles heel. And in this modern-day Odyssey, it’s not the feet, but the hands that expose the AI. For some reason, AI can’t figure out what hands look like.

AI certainly has the technological potential to upend our lives, but it will most likely take longer than we think.

AI cannot replace true creativity

What is true creativity? It’s the amplification of the rawest part of our minds.

The part that hosts our inner child, our non-logical ideas, our purest truths.

Creativity is not something you learn. It’s an innate trait in every human that you unlock.

AI can create, but it is not creative. GPT is derivative by nature; it’s only as good as the data it’s fed. When AI generates creative output, it simply regurgitates past ideas in new ways. It will always lack the expressive self-awareness of humans to invent.

When we talk about AI replacing jobs, execution-based tasks are at risk. Give AI a request such as “create an image of X” or “master the game of chess” and it can dominate humans.

But ask it to create a transformative marketing campaign for an individual brand or design an innovative new version of chess? It can spew out generic ideas based on the historical knowledge it has, but it will always lack the human context of being a child, of love and lust, of happiness and suffering, of storytelling innate to every human that leads to true novelty and creativity.

AI will help us be better creatives

If you’ve ever used ChatGPT or Mid-Journey, it feels like cheating. It almost feels like magic when you land on something beautiful or insightful.

Originally Appeared Here

Filed Under: MARKETING TECHNOLOGY

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